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All Journal Jurnal Komunikasi Pembangunan Paradigma : Journal of Science, Religion and Culture Studies MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora COMMED: Jurnal Komunikasi dan Media IKRA-ITH ABDIMAS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ilomata International Journal of Social Science IKON
Maharani Imran
Universitas Persada Indonesia YAI
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora

 1 
Peningkatan Reputasi dan Citra Rumah Sakit Melalui Strategi Humas Maharani Imran
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2207

Abstract

Hospital public relations face significant challenges during the Covid 19 pandemic.The purpose of this study was to describe the public relations strategy to improve the imageand reputation of the hospital. This research uses a literature study. The findings of thisstudy are that hospital public relations can implement strategies to increase publicawareness, socialize hospital products and services, educate patients about maintainingtheir health, provide information about hospital excellence, build hospital trust andcredibility, apply a friendly and communicative hospital culture, motivate patients andbuild good relationships, and disseminate newsworthy information to the mass media.Hospital public relations should accelerate change, innovation and creativity incommunication.
Co-Authors Ahmad Muhammad Thantawi Arifah Armi Lubis Basita Ginting Basita Ginting Sugihen Bida Sari Djuara P Lubis Effendi, Maya Syafriana Eka Rakhmat Kabul Euis Puspita Dewi Ida Ayu Putu Sri Widnyani Kartika Aryani Mahzumi Mahzumi Nur Wahyuni Rinaldi Rinaldi Shafenti Shafenti Siti Khopipah Sovitriana, Rilla Sularso Budilaksono Supradaka Supradaka