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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam JURNAL MANAJEMEN BISNIS Al-Tazkiah : Jurnal Bimbingan dan Konseling Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Borneo International Journal of Islamic Studies KOMUNIDA: Media Komunikasi dan Dakwah TAUJIHAT: Jurnal Bimbingan Konseling Islam HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Indonesian Tourism Journal Nubuwwah : Journal of Communication and Islamic Broadcasting
Sri Ayu Rayhaniah
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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Saung Angklung Udjo's Strategy For Preserving Culture And Increasing Domestic Tourist Interest Rayhaniah, Sri Ayu; Tahir, M.
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.801

Abstract

Saung Angklung Udjo (SAU) employs various strategies to preserve angklung art and attract domestic tourists. This research explores SAU's methods, including adapting to consumer behavior, developing new business models, promoting via social media, collaborating with diverse parties, and providing scholarships. SAU innovates with educational programs and music therapy, enhancing engagement through digital promotions and expanding cultural reach through partnerships. Dynamic performance adaptations and involving children are key in attracting audiences and ensuring cultural preservation. Consequently, SAU successfully preserves angklung art while introducing cultural values to the younger generation and broader community through sustainable business strategies.
Co-Authors Ardiana, Ardina Ardina Ardiana Bunyamin Bunyamin Bunyamin Dermawan, Dhyki Fajriyah, Rizka Halimah Halimah Karim, Qarinul Karim, Qorinul Khalif Oktifan Yani M Tahir Mardiah, Ade Raden Mohamad Herdian Bhakti Riswan Riswan Rudy Hadi Kusuma Sitti Syahar Inayah Sugiarto, Roby Sy. Nurul Syobah Wulan, Mayang