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All Journal Jurnal Scientia Studia Quranika: Jurnal Studi Quran
Syarifuddin Syarifuddin
Institut Agama Islam Negeri Manado
Education Mathematics

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THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1829

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable.
THE INFLUENCE OF PERCEPTION, CONSUMER AWARENESS AND PREFERENCES ON CONSUMER BEHAVIOR IN CONSUMING LOCAL FRUIT IN MAJOR CITIES IN INDONESIA Syarifuddin Syarifuddin; Sofyan Oktavian Tubagus; Anita Bawaiqki Wandanaya; Febri Sari Siahaan; Ilham Arief
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.1921

Abstract

The aim of this research is to determine the characteristics of respondents regarding consumer behavior when consuming local fruit. This research uses qualitative and quantitative analysis. Sampling was carried out randomly, with a total of 100 respondents. The data collection technique used in this research is a questionnaire. Statistical Product and Service Solution (SPSS). The data obtained will be processed and then analyzed using the multiple linear regression method. The results of the data analysis show consumer behavior can be explained by the independent variables used in the model, namely awareness, perception, and preference. Based on the results of the F test, it shows that the three independent variables observed have a significant effect together on the behavior of consuming local fruit. The t test results show that consumer awareness has a real positive effect on the dominant indicator of the consumer's physical condition after consuming local fruit, consumer perception has an insignificant positive effect on the dominant indicator, namely the consumer's time spent consuming local fruit and consumer preferences have a real positive effect on the dominant indicator, namely product attributes, where consumers find it easy to obtain local fruit on consumer behavior in consuming fruit.
Meneropong Fenomena Flexing dalam al-Qur’an: Analisis Semantik QS. Al-Ḥadīd [57]: 20 Nur Shadiq Sandimula; Syarifuddin Syarifuddin; Ridwan Jamal
Studia Quranika Vol. 9 No. 1 (2024): July
Publisher : Universitas Darussalam Gontor

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Abstract

Advancements in information technology and its central feature of global connectivity permit the exchange of information and interactions among diverse cultures and religions. Social media platforms have released the boundaries of geographical stretch and demographic regions that approve the infiltration of particular mindsets, lifestyles, and behavioral tendencies. The use of social media in the public sphere has led to a distinctive social behavior in the form of lifestyle dubbed flexing. The flexing lifestyle is a behavioral phenomenon to exhibit one's wealth and self-achievement to urge society to be wasteful. This study aims to examine the phenomenon of flexing from the perspective of the Qur'an; analyze the term al-ḥayāt al-dunyā in the verse of QS. al-Ḥadīd [57]: 20. This research employs interpretive-qualitative analysis using a semantic analysis approach designed by Syed Muhammad Naquib al-Attas in examining conceptual meanings in the Qur'an. The results of this study indicate that flexing is a nefarious consumption behavior in socio-economic theory refers as emulative consumption. This behavior has become a lifestyle and has impacted the community's mode of living. This lifestyle in the Qur'anic term is called al-ḥayāt al-dunyā, semantically a lowly lifestyle. This concept emerges from a semantic analysis of the phrase al-ḥayāt al-dunyā comprising the meanings la'ib (game), lahw (joking), zīnah (things that are dear to human lust), tafākhur (proud of one's achievements in facade of people), takāṡur (competing in the accumulation of wealth), farḥ (momentary happiness), matā' (temporary pleasure), and ghurūr (something that deceives). In the light of the Qur'an, this behavior is a demeanor mode of living, because it disregards the disobedient from remembering God and the afterlife.
Co-Authors Anita Bawaiqki Wandanaya Arief Yanto Rukmana Frans Sudirjo Ilham Arief Munir Tubagus Nur Shadiq Sandimula Pranata, Sudadi Ridwan Jamal Sofyan Oktavian Tubagus