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All Journal Kosala : Jurnal Ilmu Kesehatan Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Neraca Manajemen, Akuntansi, dan Ekonomi
Asri Utami
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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STUDI KELAYAKAN BISNIS ES TEH CUP: ANALISIS PELUANG USAHA DI ERA DIGITAL : STUDI KASUS PADA “ES TEH KITA” Asri Utami; Lisa Permatasari; Dwi Astuti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i10.10068

Abstract

The business feasibility study of “Iced Tea Cup” in the digital era shows significant potential for this beverage business, especially in the Jabodetabek area. With the growth of the Ready-to-Drink (RTD) beverage industry reaching 8.5% by 2022 and the high demand for practical products, this business has a great opportunity. Market analysis shows a target demographic of 15-35 years old, with a focus on consumers who prioritize practicality and affordable prices. “Es Teh Kita” is strategically located in Cikarang and offers products with affordable prices and distinctive flavors. Although it faces challenges such as high competition and limited capital for digital expansion, the opportunity to utilize online platforms and social media is huge. SWOT analysis shows strengths in products and location, but also weaknesses in operational management and dependence on weather. With positive revenue projections and a payback period achieved in two months, the venture is considered viable. The proposed digital marketing strategy includes social media optimization, cooperation with food delivery platforms, and loyalty programs.
ANALISIS PENGARUH RELIGIOUS COMMITMENT DAN HALAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL PADA GENERASI Z DI KABUPATEN BEKASI Asri Utami; Muhamad Syahwildan
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i10.10806

Abstract

This study aims to analyze the influence of religious commitment and halal awareness on purchasing decisions for halal food products among Generation Z in Bekasi Regency. Using a quantitative approach through a survey of 100 respondents, the results show that halal awareness has a significant positive effect, while religious commitment has a significant negative effect on purchasing decisions. These findings emphasize the importance of enhancing halal awareness in marketing strategies to promote halal food consumption among Generation Z.
Co-Authors Ahmad Saifudin Mutaqi Dwi ASTUTI Kristiani Eka Prasetyo Wat Lisa Permatasari Muhamad Syahwildan Rahayu Setyaningsih