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Perancangan Brosur Sebagai Media Promosi Jimshoney Kendal Muhammad Fabian Arrizqi; Anik Rahmawati; Aikha Intan Ainnur Roziq
Jurnal Teknik Informatika dan Desain Komunikasi Visual Vol 1 No 2 (2022): Jurnal Teknik Informatika dan Desain Komunikasi Visual Vol 1 No 2
Publisher : Fakultas Komputer Dan Desain

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2343.189 KB)

Abstract

JimsHoney Kendal merupakan bagian dari CV JimsHoney Indonesia. Perusahaan ini bergerak di bidang fashion kebutuhan sehari-hari sejak tahun 2014. Menyediakan tas, dompet, serta jam tangan untuk pria dan wanita. Diawali sebagai online shop, kemudian berkembang dengan membuka offline store. Namun, terdapat kekurangan media promosi berupa brosur yang kurang menarik dan informatif. Masalah yang dapat dirumuskan: 1) Bagaimana merancang media promosi brosur untuk JimsHoney Kendal? 2) Bagaimana membuat desain brosur yang dapat meningkatkan brand awareness JimsHoney Kendal? 3) Bagaimana merancang brosur yang tepat agar pesan promosi tersampaikan pada sasaran? Metode penelitian yang digunakan kualitatif. Data yang di peroleh berupa kurangnya promosi offline terutama media promosi berupa brosur. Hasil penelitian berupa Perancangan Brosur sebagai Media Promosi JimsHoney Kendal. Brosur sebagai media promosi JimsHoney Kendal ini, diharapkan bisa menjadi media promosi yang efektif, sebagai salah satu produk fashion dengan kualitas terbaik. Saran yang diberikan agar lebih sering memperbaharui media promosi terutama brosur guna untuk meningkatkan minat pembeli.
Analysis of Media Advocacy Theory (MAT) in the Communication of the Muslim Women's Ecological Movement 'Aisyiyah Towards Sustainable Gender Justice Hendy Setiawan; Anik Rahmawati; Sufrotun Khasanah
Electronic Journal of Social and Political Sciences (E-SOSPOL) Vol. 12 No. 2 (2025): Governance, Democracy, and Political Institutions
Publisher : Rumah Jurnal, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sospol.v12i2.53768

Abstract

The purpose of this paper will discuss the communication of the 'Aisyiyah environmental movement in creating gender justice through Media Advocacy Theory (MAT). The problem of environmental damage is still a serious problem that can threaten human life. This problem will have a worse impact on human life if there are no concrete rescue efforts. Interestingly, the impact of environmental damage often targets women's groups. This group is most vulnerable to environmental damage. However, in the midst of the risk and vulnerability of women due to environmental damage, the 'Aisyiyah group is able to show another face as a strong woman. The existence of the 'Aisyiyah environmental movement is constructed to be able to offer and promote how women have the ability to be involved in environmental rescue efforts. This movement is of course a form of resistance from Muslim women's groups who have so far been considered marginal. This study uses a qualitative type with a phenomenological approach. This method is used as a study of awareness and mindset towards the 'Aisyiyah environmental movement. While the data collection technique uses observation, in-depth interviews, and documentation. The stages of this phenomenological research include determining the subject and subject of research, the approach process, informant determination strategies, data collection techniques, data recording procedures, field issues, and data storage as well as the final reporting stage. The results of the study show that the use of media plays an important role in the communication of the 'Aisyiyah environmental movement. In addition to being able to support movement activities and mass information, the media is also able to capture every environmental advocacy carried out by 'Aisyiyah. Interestingly, in the media and advocacy of the movement, it is also strengthened by the use of environmental issue framing that is able to mobilize the public that women are able to be tough and empowered.
Visualisasi Bentuk Dan Warna Seni Topeng Barongan Di Sanggar Kejeling Desa Sidomulyo Kabupaten Kendal Anik Rahmawati; arahma
Jurnal Teknik Informatika dan Desain Komunikasi Visual Vol 1 No 2 (2022): Jurnal Teknik Informatika dan Desain Komunikasi Visual
Publisher : Fakultas Komputer Dan Desain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jtd.v1i2.16

Abstract

Kesenian tradisional memiliki simbol tersendiri dalam mengekspresikan arti dari kesenian tersebut. Tidak lain kesenian barongan salah satu khas dari Jawa Tengah, di mana penelitian ini berbeda dari penelitian sebelumnya. Penelitian ini berfokus pada visualisasi bentuk dan warna seni topeng barongan di sanggar kejeling Kabupaten Kendal, Jawa Tengah. Penelitian ini menggunakan pendekatan kualitatif secara deskriptif. Pengumpulan data melalui observasi, wawancara, dokumentasi dan studi kepustakaan. Berdasarkan hasil penelitian ini bahwa bentuk topeng pada seni barongan mengandung unsur-unsur seni rupa dan prinsip desain. Hal ini dapat dilihat dari bentuk wujud topeng barongan yang tergolong sebagai seni tiga dimensi atau trimatra.