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All Journal Jurnal Empirika ETTISAL Journal of Communication Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Nusantara Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Pengabdian Masyarakat Nusantara KOLONI Journal of Indonesian Society Empowerment Science Contribution to Society Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Portal Riset dan Inovasi Sistem Perangkat Lunak
Andiwi Meifilina, Andiwi
Universitas Islam Balitar
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : KOLONI

 1 
PENERAPAN AISAS MODEL DALAM KOMUNIKASI PEMASARAN DESA DIGITAL PADA DESA WISATA SERANG KABUPATEN BLITAR Meifilina, Andiwi
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.272

Abstract

The role of marketing communications is increasingly important in the development of the tourism sector. The use of digital media in tourism promotion activities continues to grow in line with the increasing number of digital media users in Indonesia. Related to marketing communications in the tourism sector, it is also necessary to pay attention to the implications that arise both for potential tourists and the community around tourist destinations in Tourism VillagesSerang District Panggungrejo Blitar Regency. The use of digital media requires several conditions and also gives birth to implications that must be considered in every message processing because it can have an impact on the recipients of the message, namely the tourism actors in Serang Village, Blitar Regency. This research uses a qualitative approachexplainimplementing and describing the impact of the AISAS Model in Digital Village Marketing communications.In this study, the researcher used purposive sampling technique. The data collection techniques were observation, interviews and documentation. The results of research on the application of the AISAS Model in digital village marketing communicationsinclude: 1. Attention (visitors' attention, knowledge of tourist villages through the media, awareness of tourist villages, visitor's attention to tourism village products, visitor attention through services). 2. Interest (reason for interest in tourist villages through the media). 3. Search (search for information through the media, knowledge of the location and price). 4. Action (decision to visit based on information, decision to visit related to price, distance, facilities, actions related to tourist attractions). 5. Share (friends as tourists and sharing experiences, worth of mouth and visiting experiences, social media as a means of sharing stories. Dlookapplication of the AISAS Model in digital village marketing communicationsespecially in the search, action and share phase where tourists play an active rolethrough social media such as Facebook and Instagram. Keywords: AISAS model, marketing communication, digital village
Strategi Media Sosial Instagram Dalam Membangun Customer Engangement Pengunjung di Daff Coffee Shop Kabupaten Blitar Meifilina, Andiwi
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.526

Abstract

The increasing number of coffeeshops in Blitar Regency certainly means that Daff coffeeshop has to maintain its business to face intense competition. Apart from that, today's consumers not only choose restaurants or coffee shops to fulfill their hunger, but also as a place to gather with friends, business colleagues, friends, family. Daff coffeeshop creates messages through marketing by posting images or videos on Instagram which can create customer engagement between producers and consumers. Customer engagement is a stage where an emotional relationship is established between the company and consumers above consumer loyalty. The reason for conducting research at Daff coffeeshop Blitar is because Daff coffee shop is the only café that offers a garden concept like a garden in your own yard and is the only café in Blitar that serves original coffee from coffee plantations in Dampit and Blitar and packaged into several types include: robusta, arabica. Daff coffee shop's foresight in maintaining its business to gain consumer loyalty is done by packaging its products, even facing the integrity of competing companies.This research uses a qualitative approach to explainapplication and descriptionsInstagram social media strategy in building customer engagement among visitors to Daff coffee shop, Blitar Regency.In this research, researchers used purposive sampling techniques. Data collection techniques were observation, interviews and documentation. The strategy for using Instagram social media at Daff Coffee Shop to obtain information, using the steps, namely: a. Determining content or topic, b. Determine the communicator, c. Determining Target Targets. Meanwhile, the Instagram social media strategy at Daff Coffee Shop processes information in composing messages and creating interesting captions, including: a. Techniques for composing messages, b. Creating captions. Then the strategy for using Instagram social media at Daff Coffee Shop to convey information, using the steps, namely: a. Selection of Posting Schedule. b. Dissemination of information, c. Feedback or feedback, d. Evaluation.The customer engagement process occurs in four stages of the engagement process which consists of interactions with consumers, including: a.Consumption, b. Curation, c.Creation
Partisipasi Perempuan Dalam Aktivitas Komunikasi Politik Di Kabupaten Blitar Meifilina, Andiwi
KOLONI Vol. 3 No. 2 (2024): JUNI 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v3i2.648

Abstract

The world of politics is a man's world due to an image that may not be entirely accurate about political life, namely that politics is dirty, hard, full of intrigue and so on. The increase in the percentage of legislative candidates is a big concern regarding women's political abilities. Most men consider women as weak parties who are usually considered only sweeteners or cheerleaders in the world of politics. Currently, there is an increase in the number of female legislative members in the Blitar Regency DPRD from 2004, 2009, 2014 to 2019, so it can be seen that many women are entering the world of politics through legislative institutions. The aim of this study is to find out how women participate in political communication activities and the obstacles to women in politics. The method used in this study is a qualitative approach where research is used to examine natural objects where the researcher is the key instrument, data collection techniques are carried out in combination, data analysis is inductive, and the results of qualitative research emphasize meaning rather than generalization. This research discusses the role of women in national politics using a historical analysis method, an analysis based on history that has occurred. There are movements emerging that advocate equal position between men and women. Then the presence of traditional views which can be said to be very relevant places women in a position that is not worthy of being used as competitors. Currently, the position of women who can occupy seats in parliament in governments such as the DPR, DPD, MPR and DPRD is still quite lacking, even if you look at the index which is decreasing from year to year. In the future, women's involvement in the political field must continue to provide support from various groups to advance and increase the role of women so that women are more confident in accessing the political field by improving the quality of human resources with political education for women.
Co-Authors Alfina Andari, Bina Endah Siswati Khudlori, Rochmat Kusumawijayanti, Anita Reta Magfiroh, Nurmaida Maghfiroh, Nurmaida Mentari, Gesela Sri Nuryanti Nuryanti Raysenda, Meylvin Damar Saputra, Jumadil Sunandes, Aris Yudistira, Alfan