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All Journal Nusantara Hasana Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rosa Yuliati
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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MINAT INVESTASI GENERASI Z : PERAN LITERASI KEUANGAN, MEDIA SOSIAL DAN PENGARUH SOSIAL Rimawan, Muhammad; Puji Muniarty; Alwi, Alwi; Hanifah Muthiah; Ovriyadin, Ovriyadin; Rosa Yuliati
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1784

Abstract

This study aims to analyze the influence of financial literacy, social media, and social influence on the investment interest of Generation Z. The research is motivated by the increasing number of young investors in Indonesia, which is not always accompanied by sufficient financial understanding. A quantitative approach was used, employing multiple linear regression analysis. The population consisted of active students at STIE Bima aged 18–26 years, selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using SPSS. The results show that financial literacy and social influence have a positive and significant effect on investment interest, while social media does not have a significant effect. Simultaneously, all three variables significantly affect Generation Z’s investment interest, with a coefficient of determination (R²) of 62.4%. These findings highlight the importance of financial education and social environment in shaping investment behavior among young people. This study contributes to the development of more effective and targeted investment education strategies for the digital-native generation.
Pengaruh Strategi Digital Marketing dan Harga terhadap Minat Beli Tenun Dua Putri di Kota Bima Yulianti Yulianti; Nur Husnul Hamidah; Rosa Yuliati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7962

Abstract

Penelitian ini bertujuan untuk menentukan dan menganalisis pengaruh Strategi Pemasaran Digital dan Harga terhadap Niat Beli Tenun Dua Putri di Kota Bima. Penelitian ini menggunakan metode penelitian asosiatif kuantitatif. Populasi terdiri dari orang-orang di Kota Bima yang telah membeli atau menggunakan produk Tenun Dua Putri setidaknya sekali. Sampel terdiri dari 50 responden yang dipilih menggunakan purposive sampling. Data dikumpulkan melalui observasi, kuesioner, dan tinjauan pustaka, sedangkan variabel diukur menggunakan skala Likert. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, Strategi Pemasaran Digital tidak berpengaruh signifikan terhadap Niat Beli, dengan nilai t sebesar -0,674 dan nilai signifikansi 0,504 > 0,05. Sementara itu, Harga berpengaruh signifikan terhadap Niat Beli, dengan nilai t sebesar 2,258 dan nilai signifikansi 0,029 < 0,05. Secara simultan, Strategi Pemasaran Digital dan Harga berpengaruh signifikan terhadap Niat Beli, dengan nilai F.
Co-Authors Alwi Alwi Hanifah Muthiah Moh. Amin Nur Husnul Hamidah Ovriyadin, Ovriyadin Puji Muniarty Rimawan, Muhammad Siti Aminah Anwar Yulianti Yulianti