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Rosa Yuliati
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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MINAT INVESTASI GENERASI Z : PERAN LITERASI KEUANGAN, MEDIA SOSIAL DAN PENGARUH SOSIAL Rimawan, Muhammad; Puji Muniarty; Alwi, Alwi; Hanifah Muthiah; Ovriyadin, Ovriyadin; Rosa Yuliati
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1784

Abstract

This study aims to analyze the influence of financial literacy, social media, and social influence on the investment interest of Generation Z. The research is motivated by the increasing number of young investors in Indonesia, which is not always accompanied by sufficient financial understanding. A quantitative approach was used, employing multiple linear regression analysis. The population consisted of active students at STIE Bima aged 18–26 years, selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using SPSS. The results show that financial literacy and social influence have a positive and significant effect on investment interest, while social media does not have a significant effect. Simultaneously, all three variables significantly affect Generation Z’s investment interest, with a coefficient of determination (R²) of 62.4%. These findings highlight the importance of financial education and social environment in shaping investment behavior among young people. This study contributes to the development of more effective and targeted investment education strategies for the digital-native generation.
Co-Authors Alwi Alwi Hanifah Muthiah Moh. Amin Ovriyadin, Ovriyadin Puji Muniarty Rimawan, Muhammad Siti Aminah Anwar