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Arman Tijar
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga Terhadap Keputusan Pembelian (Study Pada Pelanggan Toko Aneka Sport Di Jl.Kalpataru Kota Malang) Arman Tijar; Agus Widarko; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of product quality, service quality, and price on purchasing decisions. The independent variables used are product quality, service quality, and price, while the dependent variable is purchasing decisions. The sample used in this study was 75 respondents. Keywords : Product Quality, Service Quality, Price, Purchase Decision
Co-Authors M. Khoirul Anwarudin Broto Suharto Widarko, Agus