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M. Khoirul Anwarudin Broto Suharto
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga Terhadap Keputusan Pembelian (Study Pada Pelanggan Toko Aneka Sport Di Jl.Kalpataru Kota Malang) Arman Tijar; Agus Widarko; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of product quality, service quality, and price on purchasing decisions. The independent variables used are product quality, service quality, and price, while the dependent variable is purchasing decisions. The sample used in this study was 75 respondents. Keywords : Product Quality, Service Quality, Price, Purchase Decision
Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Kompensasi Terhadap Produktivitas Kerja (Studi Perkebunan Sawit Kalimantan Barat) Muhammad Rizky Nur Hanif; Budi Wahono; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted at an Oil Palm Plantation in Sanggau Regency. This oil palm plantation is an oil palm plantation which was once an empty land that was never used. Now, the vacant land has been converted into oil palm plantations. Maju Jaya Plantation has a production of less than 500 tons per year. This study aims to determine whether factors such as compensation, investment motivation, and work environment affect productivity. The method of distributing questionnaires is the type of research used. The sample of this study consisted of 42 respondents, and the data processing used the SPSS computer program. The variables used in this study are work efficiency (dependent variable), while the autonomous factors are workplace, work inspiration and salary. The validity and reliability requirements have been met by this study. Classical assumption take a look at, more than one linear regression, hypothesis testing, and data determination coefficient analysis were used in this study. The research findings show that work productivity is influenced by the work environment, employee motivation, and compensation. Scientists can further add various factors that can affect work efficiency, for example, work discipline, hard work attitude, preparation, etc. To examine the work environment, work motivation, and work productivity compensation on a larger scale, in terms of sample size and type of company, additional research is needed. Keywords: Work environment, work motivation, compensation, work productivity. 
Pengaruh Kualitas Pelayanan, Lokasi, Harga Dan Promosi Terhadap Pembelian Ulang Ayam Geprek Kak Rose (Studi Kasus Mahasiswa FEB unisma Angkatan 2018) Mohammad Halimi; Agus Widarko; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of service quality, location, price and promotion on the return of Kak Rose's Geprek Chicken (Case Study of FEB Unisma Students Batch 2018). The variables used in this study are. Repurchase variable (dependent variable), while the independent variables are service quality, location, price and promotion.The results of this study partially conclude that the variables of service quality, location, price and promotion have a significant influence on repurchase and simultaneously conclude that there is a significant influence between service quality, location, price and promotion variables on repeat purchases.Keywords: Service Quality, Location, Price, Promotion, Repeat Purchase
Pengaruh Celebrity Endorser Ria Ricis Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Pada Mahasiswa FEB Angkatan 2018 Universitas Islam Malang Pengguna Scarlett Whitening) Alviana Mariska; N. Rachma; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to determine and analyze the influence of celebrity endorser and electronic word of mouth on purchasing decisions with brand image as an intervening variable. The population in this study were Faculty of Economic and Business 2018 students at the Islamic University of Malang who used Scarlett Whitening with a total sample of 95 respondents. The data analysis method used in this study is a quantitative method with path analysis techniques. Sampling technique with non-probability sampling technique with purposive sampling method. The results show that celebrity endorser did not have a direct effect on brand image, while eWOM had a direct effect on brand image. Celebrity endorsers, eWOM and brand image have a direct effect on purchasing decisions, brand image cannot mediate celebrity endorsers on purchasing decisions but brand image can mediate eWOM on purchasing decisions. Keywords: Celebrity Endorser, eWOM, Brand Image, Purchase Desicions
Pelatihan Kerja Dan Motivasi Kerja Dalam Upaya Meningkatkan Produktivitas Kinerja Karyawan Di Unit Penerbitan Tebuireng Sub-Unit Majalah Dio Alif Utama; Hadi Sunaryo; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractUnit Magazine Tebuireng is one of the Sub-units of the Issuance of Tebuireng-oriented non-profit. Training and motivation of work that is recognized to be an important factor in improving the productivity performance of the members in non-profit organization named the Magazine Tebuireng. Therefore, the purpose of this research is to analyze to bring up the conclusion of the effectiveness of training and motivation to work in an effort to improve productivity performance of the existing employees in the Magazine Tebuireng.The method of analysis used is Triangulation, the results showed that the training and motivation of work can lead to increased productivity. Keywords : Triangulation, a Sub-Unit of the Magazine, Training, Motivation, Productivity
Co-Authors Alviana Mariska Arman Tijar Dio Alif Utama Mohammad Halimi Muhammad Rizky Nur Hanif N. Rachma Sunaryo, Hadi Widarko, Agus