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ANALISIS FAKTOR-FAKTOR SOSIAL EKONOMI YANG MEMPENGARUHI PENDAPATAN USAHATANI PADI SAWAH DI DESA SUKOREJO KECAMATAN SUKORJO KABUPATEN PONOROGO Mochammad Zainul Arifin; Masyhuri Mahfudz; Sri Hindarti
Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 7, No 1 (2019): SEAGRI
Publisher : Program Studi Agribisnis

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Abstract

ABSTRACTThis research aims to analyze social-economic factors that affect the rice farming income. The study was held in the village of sukorejo, denkorejo, the ponorogo district that was selected on purpose (purposive method). The method of sampling was used randomly by the number of respondents as many as 50 people. Data analytical methods used in this research are the Cobb-Douglas model with the unit output price technique or UOP Cobb Douglas Profit Funtion (UOP-CDPF) . The results of the analysis indicate that a large number of rice farmers in the village of sukorejo are profitable and efficient. Further, it is found that factors that have a real effect on income are the price of urea, the price of phonska fertilizer, and the wages of labor. Factors that have no effect on income are aducation, family members, the price of organic fertilizer, the cost of fertilizer, and medicine. Keywords: the rice fields; the efficiency; the ecnomic-social
Pengaruh Produk Tabungan Emas, Citra Merek Dan Harga Emas Terhadap Keputusan Nasabah Pada PT. Pegadaian (Studi Pada Nasabah Di Kantor Cabang Dieng Kota Malang) Mochammad Zainul Arifin; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of gold savings products, brand image and gold prices on consumer decisions at PT. Pawnshop in the Dieng Office of Malang City. This study used a quantitative type, data collection method using a questionnaire and a total sample of 95 respondents and using multiple linear regression analysis method which was processed with the SPSS program. The tests used to analyze the data are the research instrument tests (validity and reliability tests), the normality test, the traditional assumption tests (multicollinearity and heteroscedasticity tests), the test for multiple linear regression, the hypothesis tests (simultaneous test and partial test), and the adjusted R-square test of the coefficient of determination.The results of this study indicate that there is a simultaneous influence between the variables of gold savings products, brand image and gold prices on customer decisions of PT. Pegadaian an important value of 0.000 < 0.05. A significant value of 0.000 < 0.05 is associated with the gold savings product variable, a significant value of 0.001 < 0.05 is associated with the brand image variable, and a significant value of 0.000 < 0.05 is associated with the gold price variable for pawn shop customers. Keywords : Gold Savings Products, Brand Image, Gold Prices And Customer Decisions.