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All Journal E-JRM Jejak digital: Jurnal Ilmiah Multidisiplin
Dyah Putri Anggraini
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Persepsi Harga Dan Tingkat Kepercayaan Terhadap Keputusan Pembelian Pada Mahasiswa Pengguna Shopee Di Kota Malang Dyah Putri Anggraini; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.037 KB)

Abstract

Abstract This study aims to analyze the effect of price perception, and the level of trust in purchasing decisions on shopee users in Malang city. The population in this study are students who use shopee in the city of Malang. This research includes explanatory research with a quantitative approach. The sampling used is purposive sampling, with a sample of 65 respondents. Data collection techniques using questionnaires via google form. The population in this study were students at the Islamic University of Malang, University of Muhammadiyah Malang, State University of Malang. The results of the study partially show that price perceptions affect purchasing decisions, the level of trust affects purchasing decisions.  Keywords: Price Perception, Trust Level, Purchase Decision
Designing Instagram Feeds to Promote Tabungan Emas Using Figma Application at Pegadaian Jombang Dyah Putri Anggraini; Heru Utomo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/461kk307

Abstract

Social media promotion on Instagram aims to provide product-related information from companies with a broad reach. Observations have shown that offline promotion methods are less effective for the target, and social media has not been optimally utilized for promotion. This research aims to design an Instagram feed that can be used as a promotional medium on Pegadaian Jombang's Instagram social media.This research used an action research method with research stages of planning, action, observation, and reflection. Data collection was carried out through interviews, observations, documentation, and questionnaires. The respondents in this study consisted of 21 individuals, including 2 marketing experts, 2 design experts, 2 Pegadaian Jombang marketing staff, and 15 customers.The research was conducted through 2 cycles. In cycle 1, the effectiveness score was 3.8, and in cycle II, the effectiveness score increased by 0.8 to 4.6. This indicated that the Instagram feed design was categorized as very effective.From this research, it can be concluded that the Instagram feed design created is suitable for publication and is very effective for use as a promotional medium. Therefore, it is recommended that companies remain consistent in creating subsequent content and further enhance their creativity in this digital marketing era.
Co-Authors Heru Utomo Ita Athia Nur Hidayati