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All Journal Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL MULTIDISIPLIN ILMU AKADEMIK PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Heru Utomo
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KUALITAS PELAYANAN DAN PENCATATAN ORDER PESANAN JASA PADA BENGKEL SUDIMORO DIESEL DI MALANG Joko Samboro; Heru Utomo; Maskur Maskur
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.606 KB)

Abstract

The purpose of this Community Service Program is to find problems faced by partner companies and at the same time provide the right solutions in order to achieve increased sales and knowledge and skills of entrepreneurs in the field of operations, especially in the field of marketing management, as well as creating job opportunities in community economic activity in the form of increased income. Public. The partner of this program is the DIESEL WORKSHOP entrepreneur, Mr. SugiyonoThe problems faced by partners are: 1. Not knowing the importance of good service quality. 2. Do not understand the importance of recording service purchase orders.The solutions offered are: 1. Guidance and training on good service quality. 2.Simulation of the importance of recording service purchase orders can improve the marketing of services, so that the marketing reach will be wider and sales can increase.The method used is: observation, to observe the activities carried out by entrepreneurs in making and marketing services, then interviews, explored to find problems and solutions to be offered and simulations, to find the most suitable alternatives in order to market goods more effectively.Description of technology to be applied.:1. In the form of a Lecture: Participants gathered in a certain room are given a lecture on program materials in the form of marketing management and service quality.2. Guidance and Training: In the form of guidance and training on the implementation of Service Quality and recording service purchase orders and discussing experiences and constraints in the field.3. Practice simulation: In the form of a demonstration of how to carry out Service Quality and recording service purchase orders.The resulting output is in the form of: 1). Scientific Publications in ISSN Journals. 2). Increasing competitiveness. 4). Application of appropriate science and technology / technology
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KEWIRAUSAHAAN BERBASIS MORAL ETIKA DAN MANAJEMEN KAS PADA JAMAAH MASJID ASY SYUHADA MALANG Joko Samboro; Heru Utomo; Abdullah Helmy; Maskur -; Musthofa Hadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.04 KB) | DOI: 10.33795/jabdimas.v8i1.114

Abstract

The purpose of this service is to find the problems faced by the ASY SYUHADA congregation and congregation RT. 6 RW. 7 Sudimoro, Kel. Mojolangu, Kec. Lowokwaru Malang City and at the same time provide the right solution in order to achieve increased knowledge and capabilities in the operational field, especially in the field of entrepreneurship, namely starting before carrying out activities, with aspects of intention in entrepreneurship, then during activities, namely in terms of the importance of moral ethics in entrepreneurship and also given examples of the character of the Prophet Muhammad in trading, service quality and also selling techniques, which ended with an agreement or better known as a deal and marked by a handshake, so that work is not only profitable, but also gets blessings. Thus this activity can improve skills, both soft skills, especially in entrepreneurship and in cash managementThe methods used are: observation, to observe the activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most suitable alternative in order to market goods more effectivelyThe findings are that guidance and training on: practical moral-ethical-based entrepreneurship and discussions about experience and how to manage cash well. well done
PEMBUATAN BOOKLET COMPANY PROFILE SEBAGAI MEDIA PUBLISITAS MENGGUNAKAN CANVA PRO PADA PT MITSUBISHI KRAMA YUDHA MOTORS AND MANUFACTURING JAKARTA TIMUR Nabilla Al-Fitriani Sukmawati; Joni Dwi Pribadi; Heru Utomo
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1557

Abstract

PT Mitsubishi Krama Yudha Motors and Manufacturing memanfaatkan media publisitas berupa booklet company profile dalam membagikan informasi tentang perusahaan, guna menjalin hubungan jangka panjang dengan stakeholder-nya. Namun, booklet company profile tersebut masih kurang efektif dan efisien untuk digunakan, karena tampilan dan bentuknya yang menyulitkan audience serta perlu adanya pembaharuan dan penambahan informasi. Tujuan dari penelitian ini adalah untuk membuat booklet company profile baru. Penelitian ini menggunakan metode action research dan metode pengumpulan data berupa wawancara, dokumentasi, observasi, serta kuesioner. Adapun kuesioner yang dibuat berdasarkan indikator penilaian materi dan desain, serta efektivitas media publisitas. Kuesioner dibagikan kepada 11 responden meliputi karyawan perusahaan, ahli desain, ahli pemasaran, dan calon konsumen/konsumen. Data yang diperoleh diolah menggunakan analisis tabulasi sederhana. Hasil penelitian menunjukkan, bahwa booklet company profile telah sangat layak untuk indikator materi dan desain, serta sangat efektif untuk digunakan sebagai media publisitas. Maka, dapat disimpulkan, bahwa booklet company profile dapat digunakan sebagai media publisitas, guna meningkatkan persepsi, opini, dan sikap dalam meningkatkan apresiasi publik terhadap perusahaan. Saran untuk perusahaan yakni, booklet yang telah dibuat dapat digunakan untuk melengkapi publisitas perusahaan, dan bisa dikembangkan informasi di dalamnya mengikuti perkembangan perusahaan.
PEMBUATAN KATALOG PRODUK MENGGUNAKAN CANVA SEBAGAI MEDIA PROMOSI PADA UMKM CHARIESMA BATIK SEJAHTERA DI JOMBANG Wahyu Prihatno Reginata; Heru Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4069

Abstract

UMKM Chariesma Batik Sejahtera adalah usaha yang bergerak di bidang fashion yang terletak di Desa Karangwinongan Kec. Mojoagung, Kab Jombang Media promosi yang digunakan melalui Whatsapp & Facebook. Penelitian ini bertujuan untuk memberikan informasi secara lengkap mengenai produk-produk yang ditawarkan oleh UMKM Chariesma Batik Sejahtera dengan membuat Katalog Produk menggunakan aplikasi Canva. Penelitian ini menggunakan metode Action Research yang dilakukan dengan menyebarkan kuesiner kepada 1 owner, 2 ahli pemasaran, 2 ahli desain, 15 calon konsumen. Untuk mengukur efektivitas desain menggunakan metode EPIC (Empathy, Persuation, Impact, Communication). Hasil penelitian menunjukkan bahwa skor EPIC (Empathy, Persuation, Impact, Communication) Rate pada siklus II sebesar 4,5 dengan skor tertinggi terdapat pada 1 dimensi yakni, Persuasion. Hal itu dikarenakan desain Katalog Produk yang didesain dengan sangat menarik dan memberikan informasi yang lengkap terkait produk-produk yang ditawarkan.
Pembuatan Feeds Instagram Sebagai Media Promosi Untuk Menciptakan Brand Awareness Pada UMKM Kimbab Foodnaku di Kota Malang Salsabila Fitri Wijaya; Heru Utomo; Dwi Sudjanarti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5m488636

Abstract

This research aims to design Instagram feeds design as a promotional media in an effort to create brand awareness at Kimbab Foodnaku MSMEs in Malang City. The problems faced by these MSMEs are the limited range of promotion and the appearance of the @foodnaku_ Instagram account does not have a consistent visual design in the use of colors, typography, and low image quality. This research uses the spiral model action research method with 2 cycles which include the stages of planning, action, observation, and reflection. Data were collected through interviews, observations, documentation, and distributing questionnaires to 20 respondents consisting of business owners, design experts, marketing experts, and potential customers. Design effectiveness was measured through four levels. The results showed that the feeds design created with Adobe Illustrator proved to be very effective and worth publishing as a promotional media. The design is able to increase consumer attention, interest, and understanding of the product and significantly strengthen brand identity.
Designing Instagram Feeds to Promote Tabungan Emas Using Figma Application at Pegadaian Jombang Dyah Putri Anggraini; Heru Utomo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/461kk307

Abstract

Social media promotion on Instagram aims to provide product-related information from companies with a broad reach. Observations have shown that offline promotion methods are less effective for the target, and social media has not been optimally utilized for promotion. This research aims to design an Instagram feed that can be used as a promotional medium on Pegadaian Jombang's Instagram social media.This research used an action research method with research stages of planning, action, observation, and reflection. Data collection was carried out through interviews, observations, documentation, and questionnaires. The respondents in this study consisted of 21 individuals, including 2 marketing experts, 2 design experts, 2 Pegadaian Jombang marketing staff, and 15 customers.The research was conducted through 2 cycles. In cycle 1, the effectiveness score was 3.8, and in cycle II, the effectiveness score increased by 0.8 to 4.6. This indicated that the Instagram feed design was categorized as very effective.From this research, it can be concluded that the Instagram feed design created is suitable for publication and is very effective for use as a promotional medium. Therefore, it is recommended that companies remain consistent in creating subsequent content and further enhance their creativity in this digital marketing era.
Pembuatan Video Iklan Menggunakan Wondershare Filmora untuk Meningkatkan Consumer Engagement di UMKM Ayam Goreng J&J Kota Malang Jesy Aprilia L Gaol; Heru Utomo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f4k7x910

Abstract

The Food and Beverage (F&B) industry continues to grow rapidly, including in Malang City, which hosts various local culinary businesses. Ayam Goreng J&J, a micro, small, and medium enterprise, has served traditional chicken and seafood dishes since 2006. Facing digital competition, the business began optimizing its marketing through Instagram. This study aims to measure the effectiveness of advertisement videos as a digital promotional medium using the AIDA (Attention, Interest, Desire, Action) framework and Consumer Engagement Theory (CET). This action research was conducted in two cycles consisting of planning, action (pre-production, production, post-production), observation, and reflection stages. Questionnaires based on AIDA and CET models were distributed to the business owner, IT and marketing experts, and potential consumers. The results show that the advertisement video effectively increased consumer engagement. In Cycle II, the AIDA score reached 96.48% (Excellent category) and the average CET score was 4.66 (Very High category), with no “Disagree” responses remaining. Additional data also revealed improvements in engagement rate, average watch time, and follower growth on Instagram account @ayamgorengjj. Therefore, creating advertisement videos using Wondershare Filmora proved effective as a digital promotion strategy to enhance consumer engagement for Ayam Goreng J&J’s Instagram business account.
Pembuatan Logo Sebagai Corporate Identity Menggunakan Canva Pro Di UMKM Dapur G6 Mohamad Arganta Adi Wicaksono; Heru utomo
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1673

Abstract

Dapur G6 promotes with word of mouth and through whatsapp. The purpose of this research is to create a logo as a corporate identity using Canva Pro at UMKM Dapur G6. This research uses the type of action research involving 15 respondents consisting of field supervisors, 2 computer experts, 2 marketing experts and 10 consumers. Based on logo measurements in accordance with good logo standards and from the results of distributing questionnaires, the average score is very effective. From the details of the average score, it can be concluded that making a logo as a corporate identity using Canva Pro can be declared very effective as a corporate identity.
PENGEMBANGAN E-CATALOGUE SEBAGAI MEDIA PROMOSI PADA PLATFORM INSTAGRAM BANK PEREKONOMIAN RAKYAT DELTA ARTHA KENCANA KABUPATEN MALANG Ahmad Fauzi; Heru Utomo; Firmansyah, Ananda Rizki
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.6950

Abstract

The growth of social media has encouraged companies to utilize it as a digital promotion tool. BPR Delta Artha Kencana faced challenges in efficiently presenting its product catalog through Instagram. This study aims to develop an e-catalogue as a promotional medium on Instagram and to measure its design effectiveness using the EPIC model. This research used action research as its method. Data collection techniques included interviews, observations, documentation, and questionnaires, with data processed using Likert scales, simple tabulation, and EPIC rate analysis covering the dimensions of Empathy, Persuasion, Impact, and Communication. The results showed that the e-catalogue design, developed and linked through Linktree in the Instagram bio, helped the audience easily access financial service information from BPR Delta Artha Kencana. Effectiveness assessment using the EPIC model achieved an average score above 4 across all dimensions, indicating that the design was considered effective. This study concludes that using an e-catalogue through the Instagram platform is an effective promotional strategy for BPR Delta Artha Kencana.  
Pembuatan Desain Kemasan Menggunakan Aplikasi Corel Draw untuk Meningkatkan Minat Beli pada Setiawan Meat Kota Batu Reyhan Hadani Setiawan; Heru Utomo; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zntbxd03

Abstract

Setiawan Meat is a business specializing in selling of raw beef, operating with a commitment to providing high-quality products to consumers. One of Setiawan Meat’s innovative products is frozen food. This innovation aims to follow the ever-changing market trends and meet the customers need. Relate to that, the purpose of this study was to design packaging that can increase the customer buying interest in Setiawan Meat products. This study used the Action Research method, which consists of planning, action, observation, and reflection. The data collection methods included observation, interviews, and documentation. The unit of analysis included 1 owner, 2 marketing experts, 2 computer experts, and 10 consumers. The effectiveness of the design was measured with the EPIC model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The purchase interest was measured with the AIDA model, which includes the stages of Attention, Interest, Desire, and Action. The results showed that in cycle 1, the packaging design was already in the "very effective" category, but there were still some suggestions and feedback from the respondents. Therefore, the design needed to be improved in the next cycle. In cycle 2, the EPIC score averaged 4.57, which belong to the "very effective" range. The AIDA results showed that all statements scored above 80%, with an average of 90.27%, indicating that respondents strongly agreed with the packaging design and considered it suitable for publication. Based on the results of the study, it can be concluded the packaging design created with CorelDraw is very effective to increase the buying interest. It is expected that this packaging design can be well utilized and help Setiawan Meat enhance customer purchase interest and sales of  frozen food products.
Co-Authors Abdullah Helmy Ahmad Fauzi Ariansyah, Azriel Drs. Joko Samboro Dwi Sudjanarti Dyah Putri Anggraini Firmansyah, Ananda Rizki Jesy Aprilia L Gaol Joni Dwi Pribadi Maskur - Maskur Maskur Mohamad Arganta Adi Wicaksono Musthofa Hadi Nabilla Al-Fitriani Sukmawati Reyhan Hadani Setiawan Salsabila Fitri Wijaya Tri Istining Wardani Wahyu Prihatno Reginata