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All Journal Wasathiyyah: Jurnal Pemikiran Fikih dan Ushul Fikih E-JRM Journal of Islamic Education Studies Darma Sabha Cendekia Jurnal Kabar Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Moh Sholeh
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : E-JRM

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Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Tiket Masuk Taman Rekreasi Sengkaling (Studi Kasus Pada Pengunjung Taman Rekreasi Sengkaling Malang)” Moh Sholeh; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 April 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT                This study aims to test and analyze the Effect of Service Marketing Mix on Entrance Ticket Purchasing  Decisions in Sengkaling Recreational Park both partially and jointly. Population and sample are all administrators totaling 80 people. Data collection through questionnaires. Data analysis in this study using SPSS version 17. The sampling technique using questionnaire distribution method and data testing techniques used in this study include validity test, reliability test, normality test, multiple linear regression analysis, and testing the research hypothesis.               The results of the analysis show that partially the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase Decision of Sengkaling Recreational Park, while jointly showing that the Service Marketing Mix has a significant effect on the Entrance Ticket Purchase of Sengkaling Recreational Park                                                             Keywords: Products, Prices, Promotions , Location, People, Physical Evidence, Process, Purchasing Decision
Co-Authors Ach. Ghufron Ahmad Bahrudin Desyta Ulfiana Epf. Eko Yulipriyono Fairuzzaj Muhammad Ishak Hermanto M. Hufron M. Thohir Mohammad As’adul Anam N. Rachma Rahwan Rony, Zahara Tussoleha Saifir Rohman Sama’un Sama’un Undayani Cita Sari Windu Partono Yulita Arni Priastiwi