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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Jurnal Inovasi Hasil Pengabdian Jurnal Abdimas Ekonomi Terapan Jurnal Ekonomika dan Bisnis Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Gilang Kharisma Putra
Universitas Selamat Sri, Kendal, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dharma Ekonomi

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Peran Mediasi Kepuasan Terhadap Loyalitas dengan Basis E-Keamanan pada Pengguna E-Marketplace Indonesia Nanang Apriliyanto; Septian Dwi Cahyo; Gilang Kharisma Putra
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.165

Abstract

Digitalization is increasing in Indonesia, this also happens in the world of shopping. the benefits gained by the e-marketplace platform are so great, 2 large companies in Indonesia have experienced trillions of rupiah in profits. but this also raises concerns in online shopping, there are many cases where data is often hacked by irresponsible people. so in this case the main study of this study is to analyze the mediation effect of customer satisfaction on user loyalty based on E-security. this study is a quantitative study with the population of this study being all Indonesian E-marketplace users. while the research sample in this study amounted to 140 respondents. the results of the study in this study in the form of e-security directly affect user satisfaction and user loyalty, besides that user satisfaction can mediate the relationship between e-security and user loyalty.
Co-Authors Abdul Khafid Abdul Khafid Ageng Prasetyo Arum Pujiastuti Arum Pujiastuti Astuti, Fitria Yuni Bambang Wahyudi Che Rusuli, Mohamad Saufi Feri Tristiawan Fitria Yuni Astuti Fitria Yuni Astuti Fitria Yuni Astuti Kurnia Dewi Lestari Kuwatno Marlon R. Astilero Mohamad Saufi Che Rusuli Nanang Apriliyanto Nurhidayah, Siti Abdillah Nurifa Laksmitasari Azizah Rahul Bandari Rahul Bhandari Ripan Rofi’I Rofi’I SEPTIAN DWI CAHYO Sherli Junianingrum Shofiatul Mila Siti Abdillah Nurhidayah Siti Masrofah Umi Hani Wahyu Adi Wibowo