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All Journal STRATEGIC Journal of Business Management Education (JBME) Al Ishlah Jurnal Pendidikan Review of Islamic Economics and Finance Jurnal Abmas
Girang Razati, Girang
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : STRATEGIC

 1 
PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PENGGUNA KARTU KREDIT BNI (Survei Pada Dosen FPIPS UPI Pengguna Kartu kredit BNI’46) Razati, Girang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 8, No 2 (2008): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v8i2.1017

Abstract

Tingginya persaingan bisnis kartu kredit, serta semakin banyaknya tawaran program sales promotion yang dilakukan para penerbit kartu kredit selain kartu kredit BNI mengakibatkan besarnya pangsa pasar dan banyaknya jumlah kartu yang beredar. Dari data Top Brand Indeks dalam Marketing/Edisi Khusus/I/2008 yang terdiri atas tiga variabel, yaitu Mind share, market hare, and commitment share, tahun 2006-2007 kartu kredit BNI tidak mengalami kenaikan yang signifikan dan tetap pada angka 11,1%. Sedangkan memasuki pertengahan 2008 kartu kredit BNI naik 0,3% namun secara posisi turun satu peringkat dibawah Mandiri. Mengingat begitu ketatnya persaingan di bisnis ini, sangat sulit untuk meningkatkan pangsa pasar maupun membuat calon nasabah menggunakan kartu kredit. Salah satu cara yang dilakukan Bank BNI yaitu dengan melakukan sales promotion yang dirancang untuk mendorong atau menstimulus para nasabah untuk segera melakukan pembelian. Sehingga diharapkan dapat meningkatkan jumlah transaksi dan memberikan manfaat yang optimal bagi perusahaan.Berdasarkan permasalahan tersebut, maka diadakan penelitian mengenai pengaruh sales promotion terhadap keputusan penggunaan kartu kredit BNI’46. Penelitian ini mengambil objek Dosen FPIPS UPI pengguna kartu kredit BNI’46.  Objek penelitian yang menjadi variabel eksogen adalah sales promotion meliputi beberapa dimensi yaitu diskon, hadiah, kerjasama, cicilan, tarik tunai. Kemudian objek penelitian yang menjadi variabel endogen adalah keputusan penggunaan yang meliputi beberapa dimensi yaitu pemilihan merek, pemilihan produk, pemilihan penyalur, waktu pembelian dan jumlah pembelian. Penelitian ini menggunakan metode deskriptif dan verifikatif juga explanatory survey dengan teknik simple random sampling menggunakan skala semantic defferensial. Selain itu, karena penelitian ini dilakukan dalam kurun waktu kurang dari satu tahun maka metode penelitian ini menggunakan metode cross sectional. Data yang digunakan adalah data primer dan dan data sekunder, sedangkan teknik analisis data yang digunakan adalah analisis jalur (Path Analysis).Hasil dari penelitian ini menunjukan pengaruh sales promotion terhadap keputusan penggunaan kartu kredit BNI’46 adalah sebesar 71,1% dengan tingkat pengaruh positif. Oleh karena itu, saran untuk kartu kredit BNI’46, hendaknya bisa meningkatkan serta memperbaiki program sales promotion, guna meningkatkan transaksi yang dilakukan pemegang kartu kredit.  Kata Kunci: Sales Promotion dan Keputusan Pengguna
PENGARUH STATUS SOSIAL EKONOMI ORANG TUA TERHADAP SIKAP KEWIRAUSAHAAN Ramadhanti, Dina; Mulyadi, Hari; Razati, Girang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7068

Abstract

This study was conducted to determine whether there are significant socio-economic status of parents towards entrepreneurial attitudes. Data collected through questionnaires that have been tested for validity and reliability. The population in this study there was a class X student of marketing. Sampling on research using saturation sampling 71 respondents. Testing data in this study tested the validity, reliability test, linearity test and hypothesis testing. The method used is descriptive verification. Analysis data technique used is Partial Least Square with computer software tools SmartPLS 3.0. Based on this overall research result, the counting that gained from simple regression conclude that socio-economic status of parents have a positive impact with strong category towards entrepreneurial attitudes. Keywords: Socio Economic Status of Parents, Attitudes Entrepreneurship
Co-Branding Dan Pengaruhnya Terhadap Brand Image Pratama, Rommy; Widjajanta, Bambang; Razati, Girang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 1 (2017): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v17i1.17531

Abstract

The purpose of this study was to determine the effect of Credit Problems and Profitability. The methodology of this research was carried out in a period of five years, for ten banks, in the framework of the research design used was historical data, for non-random samples using historical data, the design of this study used pooled design. This study uses a descriptive and verification approach with hypothesis testing methods and data analysis techniques using panel data regression. The findings of this study are Credit Problems affecting Profitability. The difference is determined in the independent variables, objects and research methods, population and research samples, research period, measurement tools and research results, as well as sources of theory and foreign journals and foreign books and research results.
Peran Media Sosial Dalam Memperkuat Loyalitas Pada Merek Sartikah, Sartikah; Razati, Girang; Utama, Rd. Dian Herdiana
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 18, No 1 (2018): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v18i1.17588

Abstract

The purpose of this study is to describe of social media and brand loyalty. In addition, to determine the effect of social media on brand loyalty. this type of research is descriptive and verifikatif, by using online survey method. Sampling technique used is simple random sampling. The sample in this study amounted to 235 people with object of this research is Teh Botol Sosro. Data analysis techniques in this study using a simple linear regression analysis. the results of this study show the social media and brand loyalty categorized high on the continuum line. The result of correlation calculation of social media variables have a significant influence on brand loyalty
Pengaruh E-Service Quality terhadap E-Loyalty pada Pengguna Aplikasi Blibli.com Razati, M.Si, Girang -
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28641

Abstract

This study aims to determine the dimensions of customer engagement and customer loyalty dimensions. The design of this study was cross sectional using an explanatory approach through an explanatory survey method. Blibli.com customer analysis unit of 200 respondents. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is an explanatory technique using frequency distribution and path analysis. Based on the results of the study using path analysis, the results show that e-service quality has a positive effect on e-loyalty with a strong category. The most dominant dimension of e-service quality influences e-loyalty, namely efficiency and the least dominant influence of e-service quality dimensions, the dimensions of privacy.
Pengaruh Merek Islami terhadap Loyalitas Pelanggan pada Nasabah Bank Syariah di Kota Bandung Ratih Hurriyati; Girang Razati; Kharisma Sumiati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 2 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i2.31183

Abstract

This study aims to determine how much the Islamic brand affects customer loyalty of Islamic Bank customers in the city of Bandung. The type of research used is descriptive verification by describing the variables studied and then drawing conclusions. The research object are the dependent variable is Customer Loyalty and Islamic Brands as independent variables. The population in this study using Sharia Bank customers in the city of Bandung. Sampling in this study using the Simple Random Sampling method (taking random samples) to 165 respondents. The instrument test was carried out by validity and reliability testing and the technique used was path analysis with computer software tools SPSS 24.0 for Windows and Microsoft Excel. 2010 for Windows 7. Based on the overall research results through path analysis, it shows the calculation results are greater than those in the table. This means that overall there is a significant effect of Islamic Brand on customer Customer Loyalty. In an effort to increase loyalty, Islamic Banks need to increase branding according to the sub-variables in Islamic Brands.Keywords: Islamic Branding, Customer Loyalty
Co-Authors Ali Zaenal Abidin Aripin, Arip Nur Bambang Widjajanta, Bambang Bernadetha Nadeak Diwangkara, Sultan Erisha, Mia Evita Nurul Rusady Hari Mulyadi, Hari Kartika, Diana Ani Kharisma Sumiati Larassita, Nilam Lili Adi Wibowo Lukman Samboteng Maulana, Farhan Nuryanti, B Lena Pratama, Rommy Puspo Dewi Dirgantari Putri, Amanda Sevia Rachman, Reza Saeful Rahayu, Meida Aditya Ratih Hurriyati Rd. Dian Herdiana Utama, Rd. Dian Herdiana Riri Trinanda Sari, Dwi Ervita Sartikah, Sartikah Sulastri Sulastri Sumiyati . SUMIYATI SUMIYATI Syamsul Hadi Senen, Syamsul Hadi Utama, Dian H Utama, Fajar Nugraha Utami, Suci Aprilliani