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All Journal Jurnal Ilmu Sosial dan Humaniora Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Manajemen dan Pariwisata Trending: Jurnal Manajemen dan Ekonomi TechTalent & Business Review

EMRIZAL EMRIZAL

Politeknik Pariwisata Medan

Author-ID : 5326336

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Articles

PERENCANAAN PAKET WISATA SEJARAH LEMBAH BAKKARA KECAMATAN BAKTIRAJA KABUPATEN HUMBANG HASUNDUTAN SUMATERA UTARA Windra Aini; MOHAMAD RIDWAN; EMRIZAL EMRIZAL
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 1 No 2: Agustus – Januari 2019
Publisher : Politeknik Pariwisata Makassar

Lembah Bakkara memiliki potensi wisata alam dan budaya yang beragam, namun belum satupun destinasi Lembah Bakkara masuk dalam paket wisata. Penelitian ini bertujuan untuk merencanakan paket wisata Lembah Bakkara di Kabupaten Humbang Hasundutan dengan melihat potensi destinasi pariwisata dari perspektif tour operator. Indikator analisis menekankan pada potensi atraksi wisata Lembah Bakkara, fasilitas, aksesibilitas dan paket wisata yang layak jual. Penelitian ini menghasilkan empat temuan penting yaitu 1) potensi atraksi wisata budaya dan alam sangat potensial untuk dikembangkan dan dijual melalui paket wisata; 2) Fasilitas akomodasi, makan dan minum tersedia dan dalam kondisi layak; 3) Akses dari dan menuju Lembah Bakkara sangat mudah dan kondisinya jalan baik dan 4) paket wisata fullday tour dengan durasi 6 – 9 jam.

Perencanaan & Pengembangan Kampung Ibus Sebagai Desa Wisata Budaya Jawa Di Kabupaten Serdang Bedagai April Sabdi Marbun; Ngger Putro Cahyo Hutomo; Searca Agung Nugroho; Rahmat Darmawan; Emrizal Emrizal; Muhammad Halfi Indra Syahputra
Trending: Jurnal Manajemen dan Ekonomi Vol. 1 No. 2 (2023): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Penelitian ini bertujuan untuk membuat Konsep Perencanaan dan Pengembangan Kampung Ibus, Kecamatan Sei Rampah, Kabupaten Serdang Bedagai sebagai Desa Wisata Budaya Jawa. Dimana untuk membuat konsep perencanaan dan pengembangan yang sesuai dilakukan observasi dan beberapa analisis seperti analisis potensi wisata, analisis supply and demand, analisis SWOT, analisis 6A, analisis BCG, dan analisis Matriks Ansoff. Pendekatan yang digunakan adalah pendekatan deskriptif eksploratif. Metode Deskriptif Eksploratif yaitu metode untuk menggambarkan keadaan atau status fenomena objek penelitian, selain itu juga ingin diketahui hal-hal yang berhubungan dengan keadaan sesuatu pada objek penelitian. Teknik pengumpulan data yang digunakan melalui observasi, wawancara dan dokumentasi, sedangkan teknik analisis data yang digunakan adalah analisis SWOT, analisis 6A, analisis BCG, dan analisis Matriks Ansoff. Hasil analisis Matriks SWOT IFAS dan EFAS didapatkan 9 strategi untuk perencanaan dan pengembangan Desa Wisata Budaya Jawa Kampung Ibus. Hasil analisis 6A yaitu Atrraction, Accessibilities, Activities, Amenities. Available Packages, dan Ancillary Services, didapatkan beberapa kondisi bahwa Kampung Ibus memiliki potensi yang baik untuk dikembangkan menjadi Desa Wisata Budaya. Hasil Analisis BCG, Berdasarkan hasil perhitungan skoring, untuk produk wisata memiliki total nilai 12 dalam kategori rendah, dan total nilai pasar wisata 11 dalam kategori rendah, sehingga dapat disimpulkan Produk Wisata dan Pasar Wisata di Desa Wisata Budaya Kampung Ibus masuk dalam kategori Dogs. Sedangkan hasil Analisis Matriks Ansoff, untuk pengembangan Desa Wisata Budaya Kampung Ibus, strategi pemasaran yang akan diambil adalah strategi Diversifikasi.

Implementasi Prinsip Community Based Tourism (CBT) dalam Pengelolaan Desa Wisata di Desa Tipang, Kecamatan Bakti Raja, Kabupaten Humbang Hasundutan, Sumatera Utara Muhammad Khadry; Emrizal Emrizal; Mhd. Halfi I Syahputra
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.300

The tourism village is one of the programs used to explore the potential of the village that is managed as a tourist attraction where the most important thing cannot be separated from the aspect of developing a tourist village, namely the involvement of local communities, the community takes part in planning, organizing, implementing, and evaluating village management. The tour applies the principles of Community Based Tourism (CBT). This study aims to determine the implementation of Community Based Tourism (CBT) principles in the management of the Tipang Tourism Village. The research method is a mix method with qualitative and quantitative descriptive data analysis. The validity of the data used weighting analysis, cross tabulation analysis and data triangulation techniques. Research shows that Tipang Village has moderate potential with a total tourism potential assessment of 464 in classification (B), the characteristics of tourists who visit are dominated by local tourists in groups, in the management of Tipang Tourism Village the manager has implemented 4 of 5 principles of Community Based Tourism (CBT), including economic, social, cultural and environmental principles, but the implementation of the 4 principles of Community Based Tourism (CBT) has not yet had a clear impact on the local community. It is recommended that the local community maintain and preserve the existing tourism potential in the tourist village of Tipang, for managers it is suggested that they can create products by innovating tour packages to attract more visitors and stay longer in the tourist village of Tipang. For the government, there is support for training on community potential development and budget support for the implementation of programs that have been prepared by the manager of the Tipang Tourism Village.

Travel Preferences of the Zelenial Generation (Case Study of Five Vocational Schools in Medan) Sumiati Sumiati; Emrizal Emrizal; Sumihar Sebastiana Sitompul
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.75

This research aims to determine the preferences of the millennial generation for traveling by conducting research on 5 Tourism Vocational Schools in the city of Medan. The number of respondents used in this research was around 400 people by distributing questionnaires using Google Form. The research method used is a mix method (qualitative and quantitative), using cross-tabulation analysis (quantitative) between the respondent's gender and travel preferences, while Milles and Hubberman (qualitative), using data collection patterns, reducing data and concluding data. with the results of the analysis of tourist destinations that are in demand, namely Lake Toba, around 46%, the preferred tourist facilities are free internet (74%), the ticket application is agoda.com (38%), tiket.com (30%), the preferred transportation is buses around 52%. %, the preferred activity is taking photos (52%), the historical tourist interest is Maimun Palace (33%), the reason for traveling is because of comfort (45%), the preferred content application is Tik Tok (42%), 38% expenditure of 125,000 – 150,000 , the most preferred culinary is regional food (54%), the type of tourism that is in demand is culinary tourism (28%), the preferred payment application is OVO (40%), the preferred accommodation is homestay (45%), and the type of maritime tourism that is preferred preferred, namely diving (45%), planning tourism products for Gen Z based on the 6 A pattern (Attraction, Accessibility, activity, amenities, ancelary, available package). The conclusion is that Gen Z's preferences based on gender have the same preferences in traveling, only a few things This is only different because the characteristics of Gen Z are the same, one of which is depending on the internet or the digital generation.

Tingkat Kinerja MHD Villa Syariah di Kota Bukittinggi Nency Ayu Wandira; Emrizal Emrizal; Marciella Elyanta
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6895

The background of this research is the unmet customer expectations. This study aims to determine the performance level of MHD Villa Syariah in Bukittinggi City. The research used a mixed method (quantitative and qualitative) with a sample of 30 respondents. Primary data were interviews with the Manager of MHD Villa Syariah and the management of MHD Villa Syariah. Secondary data sources included documentation reports, books, scientific journals, and previous research. Data were collected through observation, interviews, and questionnaires. Phenomenological data analysis (data reduction, data presentation, conclusion drawing) and importance performance analysis were used. The results of this study indicate that the performance level of MHD Villa Syariah is good and can be optimized by further improvements in quadrant one, such as parking management, facilities for ablution (wudu) and prayer, owners, staff, and covering their genitals in accordance with less stringent Sharia principles, understanding customer needs and ensuring safety, staff consistency in providing service, and the availability of public transportation from various locations to MHD Villa Syariah.

Co-Authors April Sabdi Marbun Marciella Elyanta Mhd. Halfi I Syahputra MOHAMAD RIDWAN Muhammad Halfi Indra Syahputra Muhammad Khadry Nency Ayu Wandira Ngatemin - Ngger Putro Cahyo Hutomo Rachmad Suwardi Rahmat Darmawan Searca Agung Nugroho Sumiati Sumiati Sumihar Sebastiana Winni Atikah Putri

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