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All Journal Jurnal Akademi Pariwisata Medan GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION International Journal of Travel, Hospitality and Events Gema Wisata Mamangan Social Science Journal Journal of Economic Education and Entrepreneurship Studies Manajemen dan Pariwisata Tourism, Hospitality and Culture Insights Journal
Muhammad Khadry
Politeknik Pariwisata Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Implementasi Prinsip Community Based Tourism (CBT) dalam Pengelolaan Desa Wisata di Desa Tipang, Kecamatan Bakti Raja, Kabupaten Humbang Hasundutan, Sumatera Utara Muhammad Khadry; Emrizal Emrizal; Mhd. Halfi I Syahputra
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.300

Abstract

The tourism village is one of the programs used to explore the potential of the village that is managed as a tourist attraction where the most important thing cannot be separated from the aspect of developing a tourist village, namely the involvement of local communities, the community takes part in planning, organizing, implementing, and evaluating village management. The tour applies the principles of Community Based Tourism (CBT). This study aims to determine the implementation of Community Based Tourism (CBT) principles in the management of the Tipang Tourism Village. The research method is a mix method with qualitative and quantitative descriptive data analysis. The validity of the data used weighting analysis, cross tabulation analysis and data triangulation techniques. Research shows that Tipang Village has moderate potential with a total tourism potential assessment of 464 in classification (B), the characteristics of tourists who visit are dominated by local tourists in groups, in the management of Tipang Tourism Village the manager has implemented 4 of 5 principles of Community Based Tourism (CBT), including economic, social, cultural and environmental principles, but the implementation of the 4 principles of Community Based Tourism (CBT) has not yet had a clear impact on the local community. It is recommended that the local community maintain and preserve the existing tourism potential in the tourist village of Tipang, for managers it is suggested that they can create products by innovating tour packages to attract more visitors and stay longer in the tourist village of Tipang. For the government, there is support for training on community potential development and budget support for the implementation of programs that have been prepared by the manager of the Tipang Tourism Village.
SOSIALISASI PENGELOLAAN EKOWISATA BERBASIS MASYARAKAT DI DESA BATU JONGJONG, KECAMATAN BAHOROK KABUPATEN LANGKAT Khadry, Muhammad; Sianipar, Christina Indriani; Yanti , Dewi
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3742

Abstract

Pengabdian masyarakat ini dilaksanakan di Desa Batu Jongjong, Kabupaten Langkat, Sumatera Utara, yang memiliki potensi ekowisata signifikan namun belum sepenuhnya termanfaatkan. Tujuannya adalah meningkatkan aspek aksesibilitas, pengelolaan, pelayanan, dan keamanan untuk meningkatkan daya saing desa sebagai destinasi wisata. Partisipasi masyarakat dalam pengelolaan ekowisata telah berkontribusi positif terhadap pengembangan pariwisata berkelanjutan dan inklusif. Metode yang digunakan meliputi survei awal dan evaluasi situasi, perencanaan program pengabdian, pelatihan, serta monitoring, evaluasi, dan perbaikan. Hasil survei dan evaluasi menunjukkan perlunya peningkatan infrastruktur dan partisipasi masyarakat. Rencana kerja yang terstruktur mencerminkan kebutuhan dan aspirasi masyarakat, dengan fokus pada pelatihan keterampilan ekowisata. Monitoring dan evaluasi berkala membantu menilai pencapaian tujuan dan mengarahkan perbaikan program. Kesimpulan dari kegiatan ini meliputi peningkatan kesadaran masyarakat akan pengelolaan ekowisata berkelanjutan, penguatan keterlibatan masyarakat, peningkatan pengetahuan tentang praktik ekowisata ramah lingkungan, dorongan terhadap ekonomi lokal, dan peningkatan kualitas pengalaman wisatawan. Rekomendasi yang dihasilkan mencakup penguatan kerjasama antara pihak terkait, edukasi berkelanjutan, pengembangan keterampilan masyarakat, pengembangan infrastruktur, serta mekanisme pengawasan dan evaluasi. Dengan menerapkan rekomendasi ini, diharapkan pengelolaan ekowisata berbasis masyarakat di Desa Batu Jongjong dapat memberikan manfaat maksimal bagi lingkungan, masyarakat lokal, dan industri pariwisata secara keseluruhan.
Implementasi Pengelolaan Berkelanjutan di Desa Wisata Budaya Lingga Kabupaten Karo Riana Handayani Silalahi; Muhammad Khadry
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3012

Abstract

Amidst the rapid development of tourism in Indonesia, cultural village tourism has become increasingly prominent. These villages not only serve as attractive tourist destinations but also as centers for sustainable economic and cultural activities. This study investigates the implementation of sustainable management in Lingga Cultural Tourism Village, Karo Regency, North Sumatra, using the Global Sustainable Tourism Council (GSTC) framework. The village holds significant potential as a cultural tourism destination, especially with its traditional house "Siwaluh Jabu." However, challenges such as inadequate governance, limited human resources, and funding constraints hinder the sustainable management efforts in the village. Employing a qualitative method, primary data was gathered through interviews with local tourism managers, while secondary data was collected from relevant literature and sources. The study recommends strategic measures to enhance sustainable management implementation, including strengthening organizational structures, improving human resources, and increasing funding. It is hoped that the findings of this research will provide better insights into the implementation of sustainable management in Lingga Cultural Tourism Village and serve as a guide for stakeholders in decision-making and executing sustainable programs in the future.
Tantangan Dalam Pengembangan Community Based Tourism di Desa Wisata Denai Lama Berbasis Analisis SWOT Muhammad Khadry; Riana Handayani Silalahi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3013

Abstract

Tourism Village is a program used to explore the potential of villages that are managed as tourist attractions. Local communities in the community-based tourism concept have the awareness to actively participate in tourism development in their region through cultural, social and environmental sustainability. The keywords attached to the concept of community-based tourism are community empowerment and community participation. The aim of this research is to identify challenges in developing Community Based Tourism in the Denai Lama tourist village, Pantai Labu, Deli Serdang, North Sumatra. The method used in this research is descriptive with a qualitative approach using SWOT analysis to determine the strengths, weaknesses, threats and opportunities that exist in the Denai Lama Tourism Village. The type of data used is primary data through interviews with sources and secondary data obtained indirectly. Denai Lama Village or better known as Kampoeng Lama Tourism Village is one of the villages that is considered to have a lot of potential for development. The Kampoeng Lama tourist village has 3 tourist spots, namely Sanggar Circle, Paloh Naga Agrotourism, and Kamu Kawan Lama Market. The first challenge in developing community-based tourism is to unite community perceptions so that people are aware of tourism, understand and actualize Sapta Pesona. Then tourism training for the community has not been maximized in the field of digital marketing because human resources in this field still do not have the capacity to promote tourism.
MEMBERDAYAKAN MASYARAKAT LOKAL: OPTIMALISASI PENGELOLAAN DESA WISATA DI HARIARAPOHAN, KABUPATEN SAMOSIR Khadry, Muhammad; Sitorus, Nova Bernedeta; Sianipar, Christina Indriani; Khairi, Nurhafizhah
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.316

Abstract

Kegiatan pengabdian ini mencakup dua kegiatan utama yaitu pelatihan digitalisasi UMKM dan pembuatan plang petunjuk arah wisata. Metode kegiatan ini dilakukan dengan pelatihan yang mengajarkan pemasaran digital, termasuk pembuatan akun media sosial dan teknik promosi. Selain itu, pembuatan plang petunjuk wisata mempermudah navigasi dan berfungsi sebagai promosi tambahan. Kegiatan ini melibatkan 90% pelaku UMKM dan masyarakat lokal. Hasilnya, kemampuan pemanfaatan media sosial meningkat, dan navigasi wisatawan menjadi lebih baik. Program ini mempersiapkan desa untuk menjadi destinasi wisata yang lebih kompetitif dengan pengelolaan berkelanjutan. Evaluasi berkelanjutan diperlukan untuk memastikan manfaat jangka panjang. Rekomendasi meliputi pelatihan lanjutan untuk strategi pemasaran digital, peningkatan infrastruktur, dan evaluasi berkelanjutan. Penambahan strategi promosi terintegrasi seperti kampanye media sosial dan brosur juga disarankan untuk menarik lebih banyak wisatawan.
Conditions Of The Business World, Industry World, Working World Of Indonesian Tourism Yanti, Dewi; Liyushiana, Liyushiana; Khadry, Muhammad
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5508

Abstract

The tourism business world continues to grow in line with the development of tourism that accommodates all the needs of tourists visiting various tourist attractions. The purpose of this study is to develop various strategies to answer these needs both in increasing the number of entrepreneurs and workers in accordance with the needs of the business world, the industrial world and the world of work, especially in the tourism sector. This study uses a qualitative research approach where qualitative research as a scientific method is often used and implemented by a group of researchers in the field of social sciences, including education. The results obtained after conducting research in two interview quotes delivered by two informants from the Lake Toba Authority Implementing Agency, it can be said that the need for workers in the tourism sector in 8 Regencies Around Lake Toba is currently still high. However, to support the two statements above, a projection will be calculated based on four tourism business samples, namely, star hotels, non-star hotels, restaurants/eateries and Travel. Based on arithmetic calculations, the number of workers in the next five (5) years can be projected. In 2023 the number of workers in travel is estimated at 722 people. In 2024 it will increase to 766 people. In 2025, there were 827 people. In 2026, it increased to 902 people and in 2027, it increased to 1,010 people. The conclusion obtained from the research results can be seen in the projection of the number of special workforce data on travel in the next five (5) years, increasing by around 5% - 12% each year.
Kebijakan Penataan Kawasan Takssim Bakmie dan Kopi Ditinjau Dari PERMEN PARIWISATA DAN EKONOMI KREATIF NOMOR 4 TAHUN 2021 Khadry, Muhammad; Sheila Vanessa, Wella Bella May
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.652

Abstract

Significant developments in the Indonesian economy can be attributed to its tourism sector, as stated by Santosa (2011:34). In recent years, Barreto and Giantari (2015:34) have observed the growth of the Indonesian tourism industry. According to Law Number 10 of 2009 concerning Tourism, this sector includes various activities supported by facilities and services provided by individuals, companies, government agencies, and local governments. Certain tourist destinations are promoted, managed, and developed by tourism business actors to increase regional economic income through visitor attraction. This business was created to support tourism growth. The goal is to attract tourists by carrying out activities that meet their needs. Meanwhile, based on Law Number 10 of 2009 concerning Tourism, it states that Tourism Business is a business that provides goods and/or services to meet the needs of tourists and organize tourism.
Evaluation of the Tourism Management System from a Social, Economic and Environmental Perspective in Suka Makmur Village, Deli Serdang Regency Lubis, Muhammad Rizki; Lingga, Osland Herijon; Khadry, Muhammad; Ramadhan, Ikhlas
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.669

Abstract

Purpose: This study aims to evaluate the tourism management system in Suka Makmur Village, Deli Serdang Regency, from three main perspectives: social, economic, and environmental.. Research methods: The research was conducted in Suka Makmur Village, Kutalimbaru District, Deli Serdang Regency, North Sumatra. The research employed a descriptive method with a qualitative approach through interviews, participatory observation, documentation, and questionnaires administered to tourists and local residents. Results and discussion: The findings indicate that, from an economic perspective, tourism management has positively contributed by increasing income, creating jobs, and fostering micro-business growth, although product diversification and promotional effectiveness still require improvement. From a social perspective, community participation is relatively high in operational management and communal activities, yet the involvement of youth and enhancement of managerial capacity remain necessary. Environmentally, some ecotourism principles have been implemented, including nature conservation and cleanliness efforts, though waste management and environmental education need strengthening. The SWOT analysis identified weaknesses such as limited infrastructure and promotion, challenges including fluctuating visitor numbers and environmental degradation risks, and opportunities in developing culture-, nature-, and culinary-based products. Implication: Recommendations include enhancing digital promotion strategies, diversifying tourism products, strengthening community roles, and fully integrating ecotourism principles
Development of Agrotourism to Support Tourism Growth in Sigapiton Village Marpaung, Dinda Yolanda; Dewi Yanti; Muhammad Khadry
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.670

Abstract

This research aims to analyze the potential for developing agrotourism in Sigapiton Village as an effort to support rural tourism development. The analysis was carried out using the 6A components approach (Attractions, Accessibility, Amenities, Available Packages, Activities, and Ancillary Services) to identify the strengths and weaknesses of the destination. Furthermore, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) was conducted to map internal and external factors influencing agrotourism development. Based on the SWOT results, the QSPM (Quantitative Strategic Planning Matrix) method was used to determine the most effective priority strategies to be implemented. The findings indicate that Sigapiton Village has strong potential in terms of natural beauty, local culture, and agricultural diversity, but still faces challenges such as limited accessibility, lack of public facilities, and low community involvement. Through QSPM calculations, the prioritized strategies identified are: (1) development of educational tourism packages based on agriculture and local culture; (2) improvement of accessibility and public facilities; (3) optimization of the role of the community and youth; and (4) digital promotion and agrotourism branding. These strategies are expected to support the development of tourism in Sigapiton Village as an agrotourism destination and contribute to the well-being of the local community.
Analysis of Factors Influencing Domestic Tourists Decisions to Visit International Destinations: A Case Study of the North Sumatra Region Br Karo, Aulia Maharani Putri; Dewi Yanti; Muhammad Khadry
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.678

Abstract

This study aims to analyze the factors that influence the decision to visit domestic tourists from North Sumatra to foreign destinations. The research method uses a quantitative explanatory approach with data collection techniques through questionnaires to 100 respondents selected purposively. Data analysis was carried out using multiple linear regression using SPSS. The results showed that of the seven independent variables studied, only tourism promotion (X4) and hobbies and interests (X8) had a significant effect on the decision to visit (Y), with coefficients of 0.175 and 0.376, respectively. Meanwhile, personal motivation (X2), tourism products (X3), income (X5), recommendations (X6), and the environment (X7) did not show a significant effect. The R² value of 0.704 indicates that 70.4% of the variation in the decision to visit can be explained by the variables in the model. These findings focus on the importance of effective promotion strategies and adjusting domestic tourist destinations to the interests of the younger generation to increase the competitiveness of local tourism. Research recommendations include strengthening digital promotion, developing interest-based tour packages, and improving destination facilities and accessibility. Keywords: Analysis Factor, Domestic Tourists, Visiting Decisions, North Sumatra.
Co-Authors Beatrice Jennifer Simamora Br Karo, Aulia Maharani Putri Christina Indriany Sianipar Damanik, Astri Perisay Dewi Yanti Dewi Yanti EMRIZAL EMRIZAL Ginting, Arca Iswari Br Khairi, Nurhafizhah Lingga, Osland Herijon Liyushiana, Liyushiana Lubis, Muhammad Rizki Manurung, Agnes Agustina Manurung, Bery Kristina Marpaung, Dinda Yolanda Mhd. Halfi I Syahputra Muhammad Ismail Ngatemin Nova Bernedeta Sitorus Purba, Adinda Putri Putri, Risyah Andira Ramadhan, Ikhlas Riana Handayani Silalahi Sembiring, Hudan Breby Br Sheila Vanessa, Wella Bella May Sianipar, Christina Indriani Sianipar, Christina Indriany Simanjuntak, Anggraini Oktaviani Pauline Sitorus, Nova Yanti , Dewi Yanti, Dewi Zahro, Siti