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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Faizal Akbar Zainal
Politeknik Pariwisata Makassar
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Pengaruh Kegiatan Pemasaran Online (E-Commerce) terhadap Keunggulan Bersaing Produk Kuliner Tradisional Di Sulawesi Selatan Syahrial Manaf; Lily Dianafitry Hasan; Muhammad Musawantoro; Faizal Akbar Zainal
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 1: Februari – Juli 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.532 KB) | DOI: 10.33649/pusaka.v2i1.47

Abstract

Abstrak :Penelitian ini bertujuan untuk mengetahui apakah metode pemasaran Online(Ecommerce) berpengaruh terhadap keunggulan bersaing Jenis Penelitian iniadalah deskriptif Kuantitatif dengan analasis data statistik, dimana populasi dansampel adalah seluruh industri kuliner tradisional di Sulawesi Selatan khusunyapada daerah Makassar, Pare-Pare, Bulukumba dan Bantaeng. Penelitian inidilakukan dengan menyebar kuisioner kepada 80 responden. Sampel diambildengan cara puposive sampling. Analisis data dilakukan dengan menggunakananalisa regresi. Hasil penelitian ini menunjukan bahwa Pengaruh Metode Online(Ecommerce) terhadap Keunggulan Bersaing secara parsial signifikan.Kata kunci: Pemasaran Online (Ecommerce),strategi diferensiasi produk,keunggulan bersaing,Abstract :This study aims to determine whether the method of Online marketing(Ecommerce) influences competitive advantage This type of research isquantitative descriptive with statistical data analysis, where the population andsample are all traditional culinary industries in South Sulawesi especially inMakassar, Pare-Pare, Bulukumba and Bantaeng. This research was conductedby distributing questionnaires to 80 respondents. Samples were taken bypuposive sampling. Data analysis was performed using regression analysis Theresults of this study indicate that the influence of online methods (Ecommerce) oncompetitive advantage is partially significant.Keywords: Online Marketing (Ecommerce), product differentiation strategy,competitive advantage
Potensi Hutan Mangrove Sebagai Daya Tarik Wisata Syamsu Rijal; Faizal Akbar Zainal; Muh. Zainuddin Badollahi
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.647 KB) | DOI: 10.33649/pusaka.v2i2.59

Abstract

The Research of the potential of mangrove forests as an educational tourism is a survey research that focuses on the richness of mangrove forest ecosystems and its potential as an economic driver for the community through educational tourism activities. This research was conducted in the Idaman mangrove forest, Tarowang sub-district, Jeneponto South Sulawesi province. Data collection techniques used were through questionnaires, interviews, and documentation. The results showed that the characteristics of the Idaman mangrove forest consist of various species of mangrove plants, birds, and other mangrove ecosystems that are very potential as a tourist attraction. The potential of the mangrove forest has not been optimized by the communities around tourism area so that it has not yet optimally contributed as an economic source. The constraints in developing of the Idaman mangrove forest as a tourist attraction are the absence of a community-based tourism development and management model on the attractiveness of the Idaman mangrove forest, the low creativity and capacity of the community, as well as limited tourism support facilities. The recommended model for developing mangrove forests is educational tourism based through nursery activities and planting of mangrove forests for conservation, utilization and diversification of mangrove forest products as culinary and handicraft products.
Co-Authors Hasan, Lily Dianafitry Muh. Zainuddin Badollahi Musawantoro, Muhammad Syahrial Manaf Syamsu Rijal