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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Hasnah Amirah Kirana
Universitas Pancasila
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Perencanaan dan Implementasi Kegiatan Hybrid Event. Studi Kasus : Muslim Fashion Festival (MUFFEST) 18-28 Maret 2021 Jakarta Fetty Nurmala Rossi; I Made Adhi Gunadi; Hasnah Amirah Kirana
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.076 KB) | DOI: 10.33649/pusaka.v4i2.155

Abstract

This study aims to analyze the planning and implementation of Hybrid Event in Jakarta "Muslim Fashion Festival (MUFFEST) 2021" in Kota Kasablanka Mall and to identify the hybrid elements used during the event. This research method uses qualitative descriptive with a case study approach. Sources of data are obtained through observations with field notes, interviews, and documentation. Data collection techniques used in this study are: interviews with key informants such as Organizer, Supplier, and Venue. Also, literature study was used for qualitative data. This study indicates that the planning and implementation of the event has met all the required aspects. In the hybrid element, this event is also broadcast via live streaming on YouTube, Zoom, Instagram, and the V-Mix application. This study recommends incorporating hybrid elements, such as applications that support virtual exhibition activities and examine the experience of visitors attending the Hybrid Event. KEY WORDS: Planning, Implementation, Hybrid Event, Festival
Co-Authors Fetty Nurmala Rossi I Made Adhi Gunadi