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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal Hotspot
Samuel Hamonangan
Politeknik Pariwisata Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Analysis of Traditional Menu Promotion, Case Study: The City of Pagar Alam Pelliyezer Karo Karo; Samuel Hamonangan; Agus Setiawan
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.09 KB) | DOI: 10.33649/pusaka.v4i2.177

Abstract

This study compares traditional menu promotion efforts' expectations and reality in Pagar Alam, South Sumatra. The focus of attention of food and beverage industry players is customers and competitors. By generating and offering value to their customers, food and beverage industry players can bind a customer, a food and beverage player who has succeeded in presenting superior value. In order to achieve this goal, every industry player must be able to produce and deliver the goods and services desired by consumers, in this case, tourists, according to the needs and desires of these tourists. The data analysis method uses Important Performance Analysis (IPA) on primary data obtained from 83 consumer respondents. The results showed strategies to improve product branding to introduce and improve the specific menu products of natural fences so that tourists more widely knew them. The results showed that labeling was in quadrant D (low expectation and perception values) at an IPA value of 5.40.
THE CHARM OF INDONESIAN IN LOCAL MENUS: A CASE STUDY OF THE USE OF INDONESIAN IN MENUS ON CONSUMER PURCHASE INTEREST AT THE MELIO ENIM HOTEL Nur Shabrina Reznani; Andhika Chandra Lesmana; Samuel Hamonangan
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to determine the extent of influence of the use of Indonesian in the food & beverage menu book on consumer purchasing interest at the Melio Hotel, Muara Enim Regency, Sumatra Province. This study uses a descriptive research method with a quantitative approach. The data were collected using questionnaires, observations, interviews, documentation and literature studies. The sample in the study amounted to 98 respondents who were consumers. Based on the results of data processing using SPSS, it was found that the use of Indonesian in the menu had a positive effect on purchasing interest, Indonesian language on menus still has strong existence and consumers respond well to menu information written in Indonesian. However, the use of foreign languages should be balanced with appreciation and preservation of Indonesian language as part of national identity
Co-Authors Agus Setiawan Andhika Chandra Lesmana Nur Shabrina Reznani Pelliyezer Karo Karo