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MENINGKATKAN PENDAPATAN UMKM DENGAN PELATIHAN DIGITAL MARKETING DI MASA PANDEMI COVID-19 DI RT.011 RW.011 PONDOK UNGU PERMAI Lingga Putri Anisti; Mita Widyastuti; Dila Novita
An-Nizam Vol 1 No 1 (2022): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v1i1.3754

Abstract

Real Work Lectures are part of the Tri Dharma of Higher Education which specifically carries out community service. This Real Work Lecture was held at RT 011 RW 011 in the Pondok Ungu Permai area, North Bekasi District, Central Kaliabang Village, with the aim of providing training skills for community approaches and forming attitudes and personalities that are always sensitive to the problems faced by the community. The method used in this service is public education and training by assisting MSME actors in using social media such as Instagram and other applications to keep their business running during the Covid-19 pandemic. The results of this outreach program carried out in the neighborhood where I live, namely on Rt.011 Rw.011 went smoothly and of course there were obstacles that were passed to carry out and run the program. The local residents were very enthusiastic and participated in the activities carried out.
IMPLEMENTASI INOVASI PELAYANAN PALEM MERAH DALAM MENINGKATKAN PELAYANAN PUBLIK DI KELURAHAN CIKIWUL Mita Widyastuti; Rani Intan; Alifa Dhiya Rahadi; Muhammad Agus Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Palem Merah service innovation was developed to expand access to population administration for residents of Cikiwul who are unable to visit the office during regular working hours. The issues underlying this program include limited daytime service hours, irregular queues, and difficulties faced by residents in completing administrative requirements that must be processed in person. This study aims to describe the mechanism of the Pelayanan Malam Sabtu Meriah, explain its impact on service speed and data accuracy, and outline the operational challenges encountered by administrative officers. The study employs a qualitative method with data collected through in-depth interviews and literature review. The findings show that Palem Merah shortens document processing time, improves the accuracy of population data, and provides convenience for vulnerable groups through a door-to-door service. The success of the program is influenced by the readiness of the officers, technological support, and a well-coordinated service schedule. The program remains sustainable because officers perceive the evening duties as part of their public service responsibilities.