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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Indonesia
Cecep Hilman
Institut Madani Nusantara
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Home Training Penggunaan Labeling dalam Meningkatkan Pemasaran dan Produksi UMKM Rengginang Renggining di Desa Bencoy Dede Uswatun Hasanah; A Lutfi Taopik; Cecep Hilman
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i2.5064

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas program home training dalam penggunaan labeling sebagai strategi peningkatan pemasaran dan produksi usaha mikro, kecil, dan menengah (UMKM) di Desa Bencoy. Dalam konteks ini, labeling dipandang sebagai alat penting yang dapat meningkatkan daya tarik produk, memperkuat brand identity, dan memperluas pangsa pasar. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui wawancara, observasi, dan studi dokumentasi terhadap pelaku UMKM yang telah mengikuti program pelatihan. Hasil penelitian menunjukkan bahwa setelah mengikuti home training, pelaku UMKM di Desa Bencoy mampu meningkatkan kualitas label produk mereka, yang berdampak positif terhadap peningkatan penjualan dan produksi. Selain itu, program pelatihan ini juga memberikan pemahaman yang lebih mendalam tentang pentingnya branding dan strategi pemasaran yang efektif bagi kelangsungan usaha. Penelitian ini menyimpulkan bahwa home training dalam penggunaan labeling merupakan intervensi yang efektif dalam memperkuat UMKM di Desa Bencoy, yang berimplikasi pada peningkatan kesejahteraan ekonomi masyarakat desa.
KONTRIBUSI PEMUDA DALAM PEMBANGUNAN SOSIAL DAN INOVASI Cecep Hilman; Arnadi
Prosiding Seminar Nasional Indonesia Vol. 2 No. 3 (2025): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

Youth contribution to social development and innovation is the active engagement and constructive participation of young people (generally aged 15-30 years) in eflorts to improve the quality of life in society and create creative solutions to social challenges. This includes the role of youth in developing new ideas, applying technology, leading social initiatives, and engaging in decision-making processes that impact society. These contributions can take many forms, including social entrepreneurship, environmental activism, technology development, volunteering, and public policy advocacy. Through this engagement, youth not only contribute to current development but also shape the future of society by bringing fresh perspectives, energy, and innovation in addressing social, economic, and environmental issues. The study in this research uses the literature method. The results show that youth have the potential to drive innovation and positive social change. The creativity, digital skills and fresh perspectives brought by the younger generation have contributed to innovative solutions to various social and environmental challenges. However, the research also identified several barriers, such as limited access to resources and lack of platforms for meaningful participation. Therefore, to maximise the contribution of youth, supportive policies and investments in their capacity development are needed.
Co-Authors A Lutfi Taopik Arnadi Dede Uswatun Hasanah