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All Journal International Journal of Business, Management and Economics Jurnal Bisnis, Manajemen, dan Akuntansi
Ika Tirta Candra Rini
Sekolah Tinggi Ilmu Bisnis Kumala Nusa
Economics, Econometrics & Finance Social Sciences

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Hubungan Mutu Pelayanan dengan Kepuasan Pelanggan Batik (Studi Kasus di Quina Batik) Agung Hartadi; Ika Tirta Candra Rini
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 9 No 2 (2022): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.067 KB) | DOI: 10.54131/jbma.v9i2.146

Abstract

This research to see the relationship between Service Quality and Customer Satisfaction with batik, a case study at Quina Batik. Where the research subjects are customers at Quina Batik with a total of 100 customers. By taking samples through total sampling technique. Data was collected using a Likert scale consisting of two scales, namely the Service Quality scale and the Customer Satisfaction scale. The data analysis method used is Product Moment Analysis. The result is that there is a significant positive relationship between Service Quality and Batik Customer Satisfaction at Quina Batik. Service quality has an effect on customer satisfaction of 71.7%. This means that there are still 28.3% of the influence of other factors on customer satisfaction. From these results, it is hoped that Quina Batik will improve its ability to provide everything that its customers expect or in other words, whether or not the quality of service is good depends on the ability to provide services to consistently meet customer expectations. Keywords: Service Quality; Customer Satisfaction;Quina Batik.
Pengaruh Harga terhadap Keputusan Pembelian Ice Cream (Studi Kasus di Mixue Yogyakarta) Ika Tirta Candra Rini; Agung Hartadi
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.170

Abstract

Mixue is a drink outlet from China, which serves a variety of drink menus and also ice cream. This drink has so many branches spread across every provincial city and has quite a few fans, so the company must be really careful in setting prices that suit people's pockets. The aim of this research is to find out how influential price is on the decision to purchase Mixue products. This research uses a quantitative research method where data is collected using a questionnaire distributed to 100 respondents who are consumers of ice cream mixue products. Data collection in this research was carried out by distributing questionnaires and then processing them using simple linear regression analysis, T test, and correlation coefficient test. Based on the research results, it shows that price influences the decision to purchase Ice Cream Mixue products. This can be seen from the significance value of 0.001 < 0.05. Keywords: Price, Purchase Decision, Mixue products
Examining the Pathways from Digital Marketing and AI Personalization to Brand Loyalty: Mediating Mechanisms Brand Trust and Brand Experience Ika Tirta Candra Rini; Dinda Sukmaningrum
International Journal of Business, Management and Economics Vol. 7 No. 4 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i4.3588

Abstract

The development of digital technology has fundamentally changed marketing worldwide. Modern marketing is a dynamic and multifaceted discipline that integrates traditional methods with cutting-edge technology to attract customers, foster brand loyalty, and increase revenue. However, integrating artificial intelligence (AI) into marketing has created a gap in the research literature on how AI tools affect brand development processes, such as brand loyalty. The present study examines the effects of Digital Marketing and AI Personalization on Brand Loyalty, with Brand Trust and Brand Experience as mediating variables. The research method uses a quantitative approach with purposive sampling. The study used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 310 respondents who are active users of e-commerce platforms in Indonesia and have used AI features. The results support all direct-effect hypotheses: Digital Marketing positively and significantly affects Brand Trust and Brand Experience; AI Personalization positively affects Brand Trust and Brand Experience; and Brand Trust and Brand Experience positively affect Brand Loyalty. All mediation hypotheses were supported with partial mediation, indicating that Brand Trust and Brand Experience are significant transmission mechanisms. This research theoretically combines SOR and TAM models into a comprehensive empirical model. In practice, e-commerce enterprises should design informative, interactive digital marketing strategies and ensure AI personalization aligns with principles of relevance, transparency, and ease of use to build long-term customer loyalty.  
Co-Authors Agung Hartadi Dinda Sukmaningrum