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All Journal Media Mahardhika Jurnal Pengembangan Wiraswasta
Fanny Dwi Puspitasari
Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Inovasi Pemasaran Pariwisata Halal bagi Pengusaha Menur Kusumaningtyas; Fanny Dwi Puspitasari; Johni Harius Putranto
Jurnal Pengembangan Wiraswasta Vol 24, No 2 (2022): JPW Edisi Agustus 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.132 KB) | DOI: 10.33370/jpw.v24i2.706

Abstract

Tinjauan konseptual ini untuk mengeksplorasi peluang bisnis inovatif di industri wisata halal. Hasil temuan menunjukkan bahwa pariwisata halal memberikan prospek baru. Pendekatan yang digunakan dalam penelitian ini adalah dengan melakukan penilaian kritis dalam literatur pariwisata halal untuk mengeksplorasi peluang pemasaran inovatif bagi pengusaha. Studi ini memberikan kontribusi teoretis dan praktis baru dalam pariwisata halal dan kewirausahaan halal. Terobosan baru pariwisata halal terkait dengan platform digital dan tekologi baru yaitu virtual reality (VR) dan augmented reality (AR). Pengembangan dapat dilakukan melalui pemanfaatan platform digital, menjadikan milenial dan muslim wanita sebagai pasar sasaran, pengembangan kuliner halal dan penyediaan virtual reality dan augment reality tentang destinasi pariwisata halal.This conceptual review is to explore innovative business opportunities in the halal tourism industry. The findings show that halal tourism provides new prospects. The approach used in this study is to conduct a critical assessment in the halal tourism literature to explore innovative marketing opportunities for entrepreneurs. This study makes a new theoretical and practical contribution in halal tourism and halal entrepreneurship. The new breakthrough of halal tourism is related to new digital and technological platforms, namely virtual reality (VR) and augmented reality (AR). Development can be done through the use of digital platforms, making millennials and Muslim women as target markets, developing halal culinary and providing virtual reality and augment reality about halal tourism destinations.
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN PADA PT GRAHA SERIBU SATU JAYA Mochamad Fatchurrohman; M. Syamsul Ma’arif; Fanny Dwi Puspitasari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.794

Abstract

To maximize business outcomes and ensure customer satisfaction, it is crucial to enhance the performance of the staff. The objective of this study is to ascertain the leadership model employed by PT Graha Seribu Satu Jaya and to evaluate its effectiveness in improving employee output at PT Graha Seribu Satu Jaya. The methodology for data collection, analysis of results, and drawing conclusions is an integral part of the qualitative research approach. Literature review, in-depth observations, and extensive interviews with four employees and production supervisors were used as data sources. The research findings are based on the democratic management approach adopted by PT Graha Seribu Satu Jaya. Production supervisors value each other's potential by engaging in activities expected to enhance employee performance effectiveness, the utilization of training, employee performance effectiveness, employee capabilities, and the extent to which employees rely on others for assistance. Employees do not feel sufficiently motivated, leading to a lack of initiative in their work.
Co-Authors Johni Harius Putranto M. Syamsul Ma’arif Menur Kusumaningtyas Mochamad Fatchurrohman