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All Journal Perisai : Islamic Banking and Finance Journal Jurnal Pengembangan Wiraswasta
Johni Harius Putranto
Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya
Economics, Econometrics & Finance Social Sciences

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Inovasi Pemasaran Pariwisata Halal bagi Pengusaha Menur Kusumaningtyas; Fanny Dwi Puspitasari; Johni Harius Putranto
Jurnal Pengembangan Wiraswasta Vol 24, No 2 (2022): JPW Edisi Agustus 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.132 KB) | DOI: 10.33370/jpw.v24i2.706

Abstract

Tinjauan konseptual ini untuk mengeksplorasi peluang bisnis inovatif di industri wisata halal. Hasil temuan menunjukkan bahwa pariwisata halal memberikan prospek baru. Pendekatan yang digunakan dalam penelitian ini adalah dengan melakukan penilaian kritis dalam literatur pariwisata halal untuk mengeksplorasi peluang pemasaran inovatif bagi pengusaha. Studi ini memberikan kontribusi teoretis dan praktis baru dalam pariwisata halal dan kewirausahaan halal. Terobosan baru pariwisata halal terkait dengan platform digital dan tekologi baru yaitu virtual reality (VR) dan augmented reality (AR). Pengembangan dapat dilakukan melalui pemanfaatan platform digital, menjadikan milenial dan muslim wanita sebagai pasar sasaran, pengembangan kuliner halal dan penyediaan virtual reality dan augment reality tentang destinasi pariwisata halal.This conceptual review is to explore innovative business opportunities in the halal tourism industry. The findings show that halal tourism provides new prospects. The approach used in this study is to conduct a critical assessment in the halal tourism literature to explore innovative marketing opportunities for entrepreneurs. This study makes a new theoretical and practical contribution in halal tourism and halal entrepreneurship. The new breakthrough of halal tourism is related to new digital and technological platforms, namely virtual reality (VR) and augmented reality (AR). Development can be done through the use of digital platforms, making millennials and Muslim women as target markets, developing halal culinary and providing virtual reality and augment reality about halal tourism destinations.
Pilgrimage Tourism to Wali Tombs and Halal Destination Management Based on Sharia Values: Wisata Ziarah Wali dan Pengelolaan Destinasi Halal Berbasis Religius Menur Kusumaningtyas; Indar Fauziah Ulfah; Fitri Nur Latifah; Johni Harius Putranto
Perisai : Islamic Banking and Finance Journal Vol. 8 No. 2 (2024): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v8i2.1747

Abstract

This study explores the relationship between pilgrimage tourism to Wali tombs and halal tourism, focusing on the integration of Sharia values in the management of religious destinations. In the context of East Java, this research examines the application of Sharia principles by site managers to maintain the sanctity and integrity of the sites, as well as its impact on the experience of Muslim tourists. The study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with site managers, tourists, and local communities, along with direct field observations. The findings show that the application of Sharia management in site operations not only enhances tourist satisfaction but also strengthens the local economy and cultural preservation. However, the study also found a lack of understanding of Sharia values among some site managers. This research provides recommendations for site managers to create tourist destinations aligned with Sharia principles, supporting the growth of halal tourism in Indonesia. It is hoped that the results of this study can serve as a reference for developing policies on sustainable and responsible religious tourism.This study has several limitations, including the geographical scope limited to East Java and restricted access to all pilgrimage site managers. Therefore, the findings cannot be generalized to all religious tourism destinations in Indonesia. Further research covering a broader area is recommended to enrich the findings.
Co-Authors Fanny Dwi Puspitasari Fitri Nur Latifah Menur Kusumaningtyas Menur Kusumaningtyas Ulfah, Indar Fauziah