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All Journal Proceeding International Seminar of Islamic Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Aidil Qontas Hamzah Lubis
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Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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THE INFLUENCE OF CUSTOMERS INTERNAL AND EXTERNAL FACTORS IN CHOOSING FINANCING (CASE STUDY AT BPRS GEBU PRIMA MEDAN) Aidil Qontas Hamzah Lubis; Syahrul Amsari; Fachrizal Lubis
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research was conducted with the aim of analyzing the factors that influence the customer's decision to choose mudharabah financing at PT. BPRS Gebu Prima Medan. The research method used in this research is quantitative research and data collection techniques in this study using a questionnaire. The data analysis used in this research is data quality test, classical assumption test, multiple linear regression test, and hypothesis testing. Based on the results of the study indicate that internal factors (X) have a positive and significant influence on mudharabah financing decisions (Y), and external factors (X) do not have a positive and significant influence on mudharabah financing decisions (Y). The results of the t-test (partial) obtained a sig value of 0.004 0.05, therefore the provisions of the t-test (partial) can be concluded that the hypothesis Ho is rejected and Ha is accepted, which means that partially internal factors (X) affect the decision on mudharabah financing (Y).
Analisi Perilaku Produsen pada UMKM Muslim Kopikuni: Menggunakan Pendekatan Analisis SWOT Aidil Qontas Hamzah Lubis; Dahrani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2605

Abstract

The aim of this research is to analyze producer behavior, identify internal and external factors using the SWOT approach in Kokukuni Halal MSMEs. The method used in this research uses a qualitative approach to understand producer behavior in Muslim/Halal Kopikuni MSMEs. The results of this research conclude that there is a significant correlation between producer behavior and marketing of Kupikuni products. In relation to the management function, decision making is the act of selecting alternatives. It was found that an effective strategy that can be implemented is to use the SWOT strategy, which uses all the strengths it has to take advantage of existing opportunities. This is because the location is close together, which means it is strategic and the price is more or less the same. Consumer behavior can influence the amount of demand and needs. Producer behavior is the activity of regulating production so that the product produced is of high quality so that it can generate profits. This producer behavior can influence the amount of production and supply of goods or services. Market behavior is the pattern of market habits, including the decision-making process and individual and organizational activities regarding certain products.
Analisi Perilaku Produsen pada UMKM Muslim Kopikuni: Menggunakan Pendekatan Analisis SWOT Aidil Qontas Hamzah Lubis; Dahrani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2605

Abstract

The aim of this research is to analyze producer behavior, identify internal and external factors using the SWOT approach in Kokukuni Halal MSMEs. The method used in this research uses a qualitative approach to understand producer behavior in Muslim/Halal Kopikuni MSMEs. The results of this research conclude that there is a significant correlation between producer behavior and marketing of Kupikuni products. In relation to the management function, decision making is the act of selecting alternatives. It was found that an effective strategy that can be implemented is to use the SWOT strategy, which uses all the strengths it has to take advantage of existing opportunities. This is because the location is close together, which means it is strategic and the price is more or less the same. Consumer behavior can influence the amount of demand and needs. Producer behavior is the activity of regulating production so that the product produced is of high quality so that it can generate profits. This producer behavior can influence the amount of production and supply of goods or services. Market behavior is the pattern of market habits, including the decision-making process and individual and organizational activities regarding certain products.
Co-Authors Dahrani Fachrizal Lubis Syahrul Amsari