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Local Employment in Tourist Attraction: A Community Perspective Amanda Rizka Rachim
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

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Abstract

Participation of local communities is a criterion that is often agreed upon as an important condition for the development and sustainability of all forms of tourism. Local employment becomes one form of recruitment that tourist attractions often carry out. However, increasing local participation in tourism often creates friction between tourist attractions and residents. This research aims to explore local participation in The Lodge Maribaya, one of the popular tourist attractions in Bandung West Java, by investigating factors influencing the community's support for local employment in the area. Data was collected using a structured questionnaire from 59 employees who are locals in the area. The confirmatory factor analysis was utilized to test the construct validity and reliability of the model. At the same time, Partial Least Squares (PLS) modeling was employed to assess the relationship among the variables. This study has found that community attachment and perceived benefits play an important role in the community's support in The Lodge Maribaya in terms of their participation in local employment. The strong community attachments and the considerable benefits perceived by the community are cogitated to be the main factors in The Lodge Maribaya's success in employing local workers. By investigating this perspective, this study is expected to provide insights on how to increase local participation in employment and anticipate the aspect that may hinder the process
The Strategy of Potential Cevelopment of Cacaban Kidul Village, Purworejo Regency, Central Java Province as a Tourism Village Iqlima Ramadhani; Hendraningrum, Rr Adi; Rachim, Amanda Rizka; Isfina Rusvitasari; Nurizki, Reza
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.93

Abstract

Cacaban Kidul Village has various potentials that can be developed as a tourism village. Among them are natural tourism and community based tourism. However, in developing the potential of Cacaban Kidul Village there are still several internal and external factors faced by Cacaban Kidul Village, which influence the development of the village's tourism potential. This study aims to analyze tourism potential, identify internal and external factors that influence the development of tourism potential, and provide alternative strategies in developing tourism potential in Cacaban Kidul Village. This research is a research that uses qualitative methods with a descriptive approach. The data analysis used is SWOT analysis to determine and provide an overview of strategies that can be carried out for the development of tourism potential in Cacaban Kidul Village, Purworejo Regency, Central Java.
Building Better Communication in Tourism: How Cultural Competence and Language Skills Shape Service Performance Rachim, Amanda Rizka; Salam, Dicky Arsyul
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.153

Abstract

In today's globalized tourism sector, frontline employees are increasingly expected to navigate intercultural interactions with Competence and agility. This study develops and empirically tests a structural model linking intercultural Competence, foreign language proficiency, organizational support, and international experience to communication self-efficacy, influencing strategic communication behaviors and enhancing communicative performance. Drawing on social cognitive theory, the model conceptualizes communication self-efficacy as a psychological bridge between underlying competencies and behavioral outcomes. Data were collected from 256 tourism professionals using a structured questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that communication strategies significantly predict communicative performance and that communication self-efficacy strongly predicts strategic communication use. Foreign language proficiency, intercultural Competence, and organizational support each significantly enhanced self-efficacy, while international experience showed only a marginal effect. The findings advance theoretical understanding by positioning self-efficacy as a behavioral enabler that converts potential into performance. Practically, the study underscores the importance of integrated training models that go beyond technical knowledge to build confidence, strategic awareness, and organizational support. For tourism organizations aiming to deliver culturally responsive service, the results highlight the need to invest in skill development and empowering employees to act confidently in culturally complex settings.
Akuntabilitas Pengelolaan Keuangan dalam Pengembangan Paket Wisata Budaya di Kampung Wisata Purbayan Kota Yogyakarta. Rusvitasari, Isfina; Hendraningrum, Rr. Adi; Rachim, Amanda Rizka; Ramadhani, Iqlima; Nurizki, Reza
Journal of Event, Travel and Tour Management Vol. 5 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i1.1788

Abstract

Kampung Wisata Purbayan terletak di Kotagede Kota Yogyakarta memiliki branding sebagai Kampung Pusaka dan Penjaga Tradisi. Penyelenggaraan Kampung Wisata Purbayan memiliki dampak yang baik bagi perekonomian masyarakat melalui paket-paket wisata budaya yang ditawarkan sehingga diperlukan pengelolaan keuangan yang baik. Pengelolaan keuangan yang baik oleh Kampung Wisata Purbayan dapat menghasilkan kepercayaan yang dapat berpengaruh bagi sustainable Kampung Wisata sesuai dengan teori keagenan. Kampung Wisata Purbayan sebagai agen karena merupakan lembaga di bawah Kelurahan Purbayan yang menjalankan organisasi, sedangkan prinsipal dalam hal ini adalah stakeholders pemerintah dan masyarakat di Kampung Wisata Purbayan pada umumnya. Penelitian ini bertujuan untuk mendeskripsikan bagaimana akuntabilitas pengelolaan keuangan dalam pengembangan paket wisata budaya Kampung Wisata Purbayan ditinjau dari aspek transparansi (transparency), pertanggungjawaban (liability), pengendalian (controllability), tanggung jawab (responsibility), dan responsivitas (responsiveness) merujuk pada teori akuntabilitas yang dikemukakan oleh Koppell (2005).