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Mapping Potential Tourist Attractions in The Southern West Bandung Regency Area Dicky Arsyul Salam
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

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West Bandung Regency is working hard to develop tourism in the southern region as a "sleeping and marginalized" area to become an up-and-coming destination for both domestic and foreign tourists. In addition to adopting the concept of territoriality, tourism planning in West Bandung Regency also applies an approach based on groupings of resources owned. In order to accelerate tourism development in the South West Bandung Regency area, this study seeks to convey the results of a study on mapping the potential for tourist attractions. An analytical tool in the form of a Point Rating System (PRS) is used to assess various aspects of tourism in these areas. Based on the analysis results, three areas of 3 different development priorities are revitalization of tourism destinations, development of tourism destinations, and pioneering tourism destinations. In conclusion, policy and regulatory aspects are very important in constructing the integrated tourism development of the Southern West Bandung Regency. Some aspects that need to be considered in development in the South West Bandung Regency include accessibility, connectivity, and infrastructure provision.

Model Pengembangan Aktivitas Wisata di Kawasan Sungai Cilimbung Kabupaten Garut Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Pariwisata menjadi salah satu sektor bisnis unggulan yang terus mengalami perkembangan dalam kajian akademis. Penelitian ini bertujuan mengungkap model pengembangan aktivitas wisata dalam mendukung peningkatan bisnis masyarakat di Kawasan Sungai Cilimbung Kabupaten Garut. Metode yang diterapkan yaitu deskriptif-kualitatif dengan unit analisis sumberdaya produk dan sumberdaya sosial di lokasi penelitian. Penelitian ini telah menemukenali konsep aktivitas wisata yang sesuai untuk dikembangkan di Kawasan Sungai Cilimbung berdasarkan konsep experiential tourism. Selanjutnya, penelitian ini telah menghasilkan pemetaan minat dan kepentingan stakeholder terkait, untuk dikaji lebih jauh dalam pengambilan keputusan pembangunan bagi pemerintah dan masyarakat.Tourism is one of the leading business sectors that continues to grow in academic studies. This study aims to reveal a model for developing tourism activities in supporting community business improvement in the Cilimbung River Basin, Garut Regency. The method used is descriptive-qualitative with unit analysis of product resources and social resources at the research site. This research has identified the concept of tourism activities that are suitable to be developed in the Cilimbung River Area based on the concept of experiential tourism. Furthermore, this research has resulted in mapping the interests and interests of relevant stakeholders, to be studied further in making development decisions for the government and the community.

Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Eko Susanto
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

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Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

Mapping Potential Tourist Attractions in The Southern West Bandung Regency Area Dicky Arsyul Salam
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.35

West Bandung Regency is working hard to develop tourism in the southern region as a "sleeping and marginalized" area to become an up-and-coming destination for both domestic and foreign tourists. In addition to adopting the concept of territoriality, tourism planning in West Bandung Regency also applies an approach based on groupings of resources owned. In order to accelerate tourism development in the South West Bandung Regency area, this study seeks to convey the results of a study on mapping the potential for tourist attractions. An analytical tool in the form of a Point Rating System (PRS) is used to assess various aspects of tourism in these areas. Based on the analysis results, three areas of 3 different development priorities are revitalization of tourism destinations, development of tourism destinations, and pioneering tourism destinations. In conclusion, policy and regulatory aspects are very important in constructing the integrated tourism development of the Southern West Bandung Regency. Some aspects that need to be considered in development in the South West Bandung Regency include accessibility, connectivity, and infrastructure provision.

Investment Promotion Planning: The Case Of Mandalika Resort, Lombok Dicky Arsyul Salam; Beta Budisetyorini
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 5 No. 1 (2018): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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This research aimed to provide a best practice, generalizable model, of investment promotion planning for use by tourism IPA in Mandalika Resort, which is needs a huge amount of investments for its development. In the research methodology chapter, this research employed subjectivist with inductive approach, along with case study strategy. Data were collected by utilizing a semi-structured interview. The data collected were analyzed by using a triangulation, thus this research was adopted the qualitative method. The data collected was analysed, and the findings shows that there are a lot of spot for improvement in all the area of investment promotion that been manage by BKPM. The current practice by BKPM as the national IPA is not enough to obtain all the investment needs of Mandalika Project. As the recommendation, this research proposes to create a new form of IPA, that manage specifically the tourism sector in Indonesia.

Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 3 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v3i2.929

The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools and equipment rate, and cooking services rate.

Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

Community Participation in Agrotourism Development in Cibodas Village, Lembang District, West Bandung Regency Salam, Dicky Arsyul; Wyratama, Marubeni Yusuf; Natasha, Ischa; Pramesthi, Riana Ika; Ahzar, Aimar Achdiatul; Syafitri, Melinda Ade; Novianti, Syifaa
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.10

Community participation or involvement plays an essential role in developing tourism activities, from planning to implementation. Consequently, community participation plays a part in determining the success factor of tourism development conducted in Cibodas Village, an emerging community-based tourism village in Bandung, Indonesia. This study aims to identify several forms of community participation in developing agrotourism. The descriptive qualitative method is used for the research to collect data by observing, interviewing, and studying existing documentation. The study indicates that the strong relationship among local communities, farmers, and government primarily empowers community participation in Cibodas Village. Although the development of agrotourism in the village still faces challenges due to other farming preferences among the local communities, the farmers' participation in contributing to the development has significantly increased. Agrotourism activities offered by the community and farmers in Cibodas Village are in the form of educational tourism through visiting agricultural land to identify types of plants, learning how to pick and care for plants, and enjoying processed food and drinks from agricultural products.

Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Salam, Dicky Arsyul; Adisudharma, Deddy; Wulandari, Wisi
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.139

This study explores integrating alternative food practices into the development of the Ciletuh Geopark Destination, focusing on Hanjeli Tourism Village and its surrounding areas. The research aims to enhance visitor experiences and promote sustainable regional development by blending culinary diversity with tourism offerings. Employing a mixed-methods approach, data was collected through surveys, interviews, and field observations to assess the current state of alternative food integration and its impact on tourism development. Findings reveal significant opportunities for leveraging alternative food as a unique selling point for the destination, catering to diverse visitor preferences and contributing to the socio-economic growth of local communities. The study underscores the importance of strategic planning and collaboration among stakeholders to effectively integrate alternative food practices into destination development initiatives, ensuring the preservation of cultural heritage and environmental sustainability.

Task To Tech: An Exploration of Generative Ai in Tourism Marketing through Student Experiments and Practitioner Interviews Putra, Rifki Rahmanda; Salam, Dicky Arsyul
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.945

This study investigates the adoption and impact of Generative Artificial Intelligence (GenAI) in tourism marketing, exploring the intersection of technology performance, user adoption, and task suitability through the dual perspectives of emerging talent and established professionals. A multi-method research design was employed, combining a quasi-experiment with higher education tourism students and semi-structured interviews with industry practitioners. The experiment compared the performance of a control group against an AI-prompted group on standardized marketing tasks. The interviews explored real-world adoption drivers, guided by an integrated framework of Task-Technology Fit (TTF) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Experimental results demonstrate that GenAI significantly enhances efficiency across all tasks. However, its impact on quality is task-dependent: it modestly improves long-form text, has a neutral effect on short-form content, and markedly decreases the quality of visual design outputs. The qualitative findings reveal that practitioner adoption is primarily driven by high TTF and strong Performance Expectancy. The study also identifies Effort Expectancy, Social Influence, and Facilitating Conditions as key factors, while highlighting Digital Literacy as a critical, overarching moderator that governs the effective utilization of AI tools. The study advocates for a fundamental shift in tourism education and professional development toward fostering critical AI literacy to ensure technology is leveraged as a collaborative tool that augments, rather than compromises, strategic and creative quality.

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