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Mapping Potential Tourist Attractions in The Southern West Bandung Regency Area Dicky Arsyul Salam
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

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West Bandung Regency is working hard to develop tourism in the southern region as a "sleeping and marginalized" area to become an up-and-coming destination for both domestic and foreign tourists. In addition to adopting the concept of territoriality, tourism planning in West Bandung Regency also applies an approach based on groupings of resources owned. In order to accelerate tourism development in the South West Bandung Regency area, this study seeks to convey the results of a study on mapping the potential for tourist attractions. An analytical tool in the form of a Point Rating System (PRS) is used to assess various aspects of tourism in these areas. Based on the analysis results, three areas of 3 different development priorities are revitalization of tourism destinations, development of tourism destinations, and pioneering tourism destinations. In conclusion, policy and regulatory aspects are very important in constructing the integrated tourism development of the Southern West Bandung Regency. Some aspects that need to be considered in development in the South West Bandung Regency include accessibility, connectivity, and infrastructure provision.

Model Pengembangan Aktivitas Wisata di Kawasan Sungai Cilimbung Kabupaten Garut Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Pariwisata menjadi salah satu sektor bisnis unggulan yang terus mengalami perkembangan dalam kajian akademis. Penelitian ini bertujuan mengungkap model pengembangan aktivitas wisata dalam mendukung peningkatan bisnis masyarakat di Kawasan Sungai Cilimbung Kabupaten Garut. Metode yang diterapkan yaitu deskriptif-kualitatif dengan unit analisis sumberdaya produk dan sumberdaya sosial di lokasi penelitian. Penelitian ini telah menemukenali konsep aktivitas wisata yang sesuai untuk dikembangkan di Kawasan Sungai Cilimbung berdasarkan konsep experiential tourism. Selanjutnya, penelitian ini telah menghasilkan pemetaan minat dan kepentingan stakeholder terkait, untuk dikaji lebih jauh dalam pengambilan keputusan pembangunan bagi pemerintah dan masyarakat.Tourism is one of the leading business sectors that continues to grow in academic studies. This study aims to reveal a model for developing tourism activities in supporting community business improvement in the Cilimbung River Basin, Garut Regency. The method used is descriptive-qualitative with unit analysis of product resources and social resources at the research site. This research has identified the concept of tourism activities that are suitable to be developed in the Cilimbung River Area based on the concept of experiential tourism. Furthermore, this research has resulted in mapping the interests and interests of relevant stakeholders, to be studied further in making development decisions for the government and the community.

Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Eko Susanto
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

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Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

Mapping Potential Tourist Attractions in The Southern West Bandung Regency Area Dicky Arsyul Salam
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.35

West Bandung Regency is working hard to develop tourism in the southern region as a "sleeping and marginalized" area to become an up-and-coming destination for both domestic and foreign tourists. In addition to adopting the concept of territoriality, tourism planning in West Bandung Regency also applies an approach based on groupings of resources owned. In order to accelerate tourism development in the South West Bandung Regency area, this study seeks to convey the results of a study on mapping the potential for tourist attractions. An analytical tool in the form of a Point Rating System (PRS) is used to assess various aspects of tourism in these areas. Based on the analysis results, three areas of 3 different development priorities are revitalization of tourism destinations, development of tourism destinations, and pioneering tourism destinations. In conclusion, policy and regulatory aspects are very important in constructing the integrated tourism development of the Southern West Bandung Regency. Some aspects that need to be considered in development in the South West Bandung Regency include accessibility, connectivity, and infrastructure provision.

Investment Promotion Planning: The Case Of Mandalika Resort, Lombok Dicky Arsyul Salam; Beta Budisetyorini
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 5 No. 1 (2018): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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This research aimed to provide a best practice, generalizable model, of investment promotion planning for use by tourism IPA in Mandalika Resort, which is needs a huge amount of investments for its development. In the research methodology chapter, this research employed subjectivist with inductive approach, along with case study strategy. Data were collected by utilizing a semi-structured interview. The data collected were analyzed by using a triangulation, thus this research was adopted the qualitative method. The data collected was analysed, and the findings shows that there are a lot of spot for improvement in all the area of investment promotion that been manage by BKPM. The current practice by BKPM as the national IPA is not enough to obtain all the investment needs of Mandalika Project. As the recommendation, this research proposes to create a new form of IPA, that manage specifically the tourism sector in Indonesia.

Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 3 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v3i2.929

The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools and equipment rate, and cooking services rate.

ENHANCING THE WHITE-WATER RAFTING EXPERIENCE IN CITARIK RIVER, SUKABUMI: A SERVICE BLUEPRINT AND FRAME EXPERIENCE DESIGN APPROACH Arsyul Salam, Dicky
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 02 (2024): IJSCOT III-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i02.1658

Rafting has become a popular adventure activity globally, offering an exhilarating experience for thrill-seekers. Indonesia, with its diverse geography and rich cultural heritage, offers numerous rafting opportunities. The current trends in adventure tourism in Sukabumi, Indonesia, are focused on developing river-based special interest tourism (SIT) products, particularly rafting, river tubing, and body rafting, targeting productive age groups in Sukabumi, Jabodetabek, and Bandung Raya areas. Service blueprinting and framed experience design are two distinct approaches used in service design to enhance customer experiences. By integrating these two approaches, service providers can create a more comprehensive and effective service design strategy. Service blueprinting can help identify areas for improvement in the service delivery process, while framed experience design can help create a cohesive and engaging experience by framing the context, atmosphere, and activities that make up the experience (Pandey & Kulshrestha, (2021); Li & Lu, (2021)). Therefore, this study aims to investigate how service blueprints and frame experience design can be applied to enhance the rafting experience, ultimately contributing to the growth and sustainability of the industry. This research will adopt a quantitative technique and data collected will be analyzed using descriptive statistics and Importance-Performance Analysis (IPA) quadrant matrix. The result suggests that while most aspects of the white-water rafting experience are performing well in areas of high importance, there are a few areas where improvement efforts could be focused to increase satisfaction levels, particularly in managing river current conditions, enhancing storytelling and entertainment aspects, and providing more opportunities for self-development.

Tourism and Recreation Preferences in River Environments: : Evaluating Gen Z’s Motivations and Activity Choices Arsyul Salam, Dicky; Rahmanda Putra, Rifki
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1763

This study investigates the preference and motviations of Generation Z tourist in river enviromnets, with focul on West Java, Indonesia. Using a structured survey approach targeting 140 respondents, the research findings indicate that recreational motivations and connection with nature are central to visitor satisfaction, complemented by infrastructure quality and tranquility. Statistical analysis revealed strong interconnections between the factors influencing activity choices and the quality of visitor experiences, providing deeper insight into what drives satisfaction in river environments.. The study underscores the potential of river-based tourism to integrate environmental, cultural, and economic objectives while addressing sustainability challenges. Future research should explore longitudinal studies and expanded cultural contexts to further optimize tourism strategies.

Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

Building Better Communication in Tourism: How Cultural Competence and Language Skills Shape Service Performance Rachim, Amanda Rizka; Salam, Dicky Arsyul
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.153

In today's globalized tourism sector, frontline employees are increasingly expected to navigate intercultural interactions with Competence and agility. This study develops and empirically tests a structural model linking intercultural Competence, foreign language proficiency, organizational support, and international experience to communication self-efficacy, influencing strategic communication behaviors and enhancing communicative performance. Drawing on social cognitive theory, the model conceptualizes communication self-efficacy as a psychological bridge between underlying competencies and behavioral outcomes. Data were collected from 256 tourism professionals using a structured questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that communication strategies significantly predict communicative performance and that communication self-efficacy strongly predicts strategic communication use. Foreign language proficiency, intercultural Competence, and organizational support each significantly enhanced self-efficacy, while international experience showed only a marginal effect. The findings advance theoretical understanding by positioning self-efficacy as a behavioral enabler that converts potential into performance. Practically, the study underscores the importance of integrated training models that go beyond technical knowledge to build confidence, strategic awareness, and organizational support. For tourism organizations aiming to deliver culturally responsive service, the results highlight the need to invest in skill development and empowering employees to act confidently in culturally complex settings.

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