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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Technologica
Jerry Antonio
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy

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Analisis Conjoint Terhadap Preferensi Konsumen Pada Kemasan Minuman Kalamansi Siap Minum Di Kota Bengkulu Rozi Utama; Jerry Antonio
Technologica Vol. 1 No. 2 (2022): Technologica
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.255 KB) | DOI: 10.55043/technologica.v1i2.47

Abstract

Jeruk kalamansi telah menjadi komoditi yang banyak dikembangkan di provinsi Bengkulu sebagai bahan baku olahan sirup dan produk lainnya. Salah satu produk olahan yang berpotensi dikembangkan dari jeruk kalamansi adalah minuman kalamansi siap minum dalam kemasan. Tujuan penelitian ini adalah untuk mengetahui preferensi responden terhadap kemasan minuman kalamansi siap minum menggunakan analisis conjoint. Atribut kemasan yang dianalisis pada penelitian ini adalah bentuk, warna, dan volume. Atribut bentuk terdiri dari tiga level yaitu botol, cup, dan spout standing pouch. Atribut warna terdiri dari tiga level yaitu transparan, putih, dan kuning. Atribut volume terdiri dari tiga level yaitu 180 ml, 250 ml, dan 350 ml. Jumlah responden pada penelitian ini adalah 104 orang responden. Analisis conjoint menghasilkan nilai kepentingan atribut dan nilai utilitas level pada masing – masing atribut. Atribut bentuk merupakan atribut dengan nilai kepentingan tertinggi yaitu 43,48%, diikuti oleh atribut volume 30,27%, dan atribut warna 26,25%. Berdasarkan nilai utilitas pada masing – masing atribut, kemasan yang dipilih responden adalah berbentuk botol, volume 180 ml, dan berwarna kuning.
EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE Muhammad Andri Zuliansyah; Reshi Wahyuni; Serly Novita Sari; Adli; M. Huanza; Jerry Antonio
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1442

Abstract

This study was motivated by the importance of exploring traders' preferences in purchasing pineapples from farmers as an effort to strengthen the marketing chain and increase the competitiveness of local pineapple products in Senuro Village. The purpose of this study was to identify the factors that influence traders' decisions in purchasing pineapples in Senuro Village, Tanjung Batu District, Ogan Ilir Regency. This study used a survey method with a descriptive approach, involving four traders as samplings who were selected purposively. Data were collected through structured interviews using questionnaires, then analyzed descriptively and qualitatively to interpret patterns of trader preferences. The results showed five main factors that influence traders' decisions, namely quality, supply continuity, price, trust and relationships, and marketing risk. Quality is the most dominant factor because it is directly related to the fruit grading system, selling value, and market acceptance. Supply continuity is also important to maintain business stability, especially for traders who supply to markets outside the region. Price plays a secondary role after quality is met. In addition, trust between farmers and traders and the ability to manage marketing risks also influence the sustainability or strengthening of cooperative relationships.
Co-Authors Adli M. Huanza Muhammad Andri Zuliansyah Reshi Wahyuni Utama, Rozi Satria