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All Journal Salwatuna: Jurnal Pengabdian Kepada Masyarakat
Yuni Indayani
Universitas Muhadi Setia Budi Brebes
Education

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THE INFLUENCE OF PRICE AND SOCIAL MEDIA PROMOTION FACEBOOK MARKETING ON PURCHASE DECISIONS FOR AM CLOTHING DISTROS IN BREBES Yuni Indayani; Hendri Sucipto
Salwatuna Vol 2 No 2 (2022): The Evaluation of Learning Achievement Process
Publisher : Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari

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Abstract

Abstract The purpose of the study was to determine and determine the effect of price and social mediaadvertisingonpurchasingdecisionsforAmClothBrebesdistribution.consideringthenumberofdistributions in Brebes, the approach used in this study is an associative approach. The population in thisstudy is infinity, with accidental sampling technique, so that a sample of 65 people was taken, the type ofdatacollectedtosupportthevariableswithaquestionnaire,thedataanalysistechniqueinthisstudyused,includedinstrumentaltest,validityandreliability,classicalassumptiontestincludednormality,multicollinearity,heteroscedasticity,multiplelinearregressionanalysis,ttestFtest,dataprocessingusingSPSSsoftwareprogram(statusticpackageforthesocialscienceb)0.25forwindows,theresultsofthestudyshow that partially, each price and promotion variable influence on purchasing decisions of Am ClothDistrosinBrebes,priceandpromotionvariablesaffectpurchasingdecisionsofAmClothDistrosinBrebes
Co-Authors Hendri Sucipto