<![CDATA[Abstract The purpose of the study was to determine and determine the effect of price and social mediaadvertisingonpurchasingdecisionsforAmClothBrebesdistribution.consideringthenumberofdistributions in Brebes, the approach used in this study is an associative approach. The population in thisstudy is infinity, with accidental sampling technique, so that a sample of 65 people was taken, the type ofdatacollectedtosupportthevariableswithaquestionnaire,thedataanalysistechniqueinthisstudyused,includedinstrumentaltest,validityandreliability,classicalassumptiontestincludednormality,multicollinearity,heteroscedasticity,multiplelinearregressionanalysis,ttestFtest,dataprocessingusingSPSSsoftwareprogram(statusticpackageforthesocialscienceb)0.25forwindows,theresultsofthestudyshow that partially, each price and promotion variable influence on purchasing decisions of Am ClothDistrosinBrebes,priceandpromotionvariablesaffectpurchasingdecisionsofAmClothDistrosinBrebes]]>
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