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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Scientia
I Komang Sumerta
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Decision Sciences, Operations Research & Management Education Mathematics

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The Effect of Digital Marketing, Brand Image and Perceived Value on Consumer Loyalty (Case Study on Citilink Airline Bali Branch) I Komang Sumerta; I Gede Sukma Kiswara
Jurnal Scientia Vol. 11 No. 01 (2022): Education, Sosial science and Planning technique, August
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.517 KB) | DOI: 10.35337/scientia.Vol11.pp328-336

Abstract

Post-purchase behavior is the focus of this study because it can show consumer loyalty to a product. Consumer loyalty is a commitment from consumers to a product that arises as a result of repeated purchases to provide benefits for producers or companies. This study aims to examine the effect of digital marketing, brand image, and perceived value on consumer loyalty. The sample used is as many as 110 respondents who have purchased flight ticket products for Citilink Bali Branch. The analysis technique used is multiple linear regression analysis. The results of the study found that simultaneously digital marketing, brand image, and perceived value affected consumer loyalty. Partially, digital marketing has a positive and insignificant effect on consumer loyalty. Brand image and perceived value have a positive and significant effect on consumer loyalty. Respondents gave the highest score on trust in Citilink's brand image and feeling happy while traveling using Citilink. Other attributes that get the lowest score must be the focus of improvement by Citilink to maintain customer loyalty in the long term.
Determinan Harga Saham Perusahaan LQ45 Pada Bursa Efek Indonesia I Gusti Agung Prabandari Tri Putri; Bagus Arya Wijaya; I Komang Sumerta; Ni Putu Yuliana Ria Sawitri; Gusti Ketut Amertayasa
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1059

Abstract

The purpose of this study is to determine the impact or influence of ROA, NPM and EPS on the Company's Stock Price listed in the LQ45 IDX for the 2017-2021 period. A quantitative approach is used in this study. The population includes a total of 45 LQ45 companies listed on the IDX for the 2017-2021 period. Samples were taken with a sampling target and samples from 27 companies were found. The research data were processed using multiple linear regression analysis techniques. The conclusion of the study is that partially Return on Assets has a positive impact on Stock Price, Net Profit Margin has a positive impact on stock price, and Earning Per Share has a positive impact on Stock Price. Simultaneously ROA, NPM and EPS have a significant impact on the stock price of companies listed in LQ45.
Co-Authors Bagus Arya Wijaya Gusti Ketut Amertayasa I Gede Sukma Kiswara I Gusti Agung Prabandari Tri Putri Ni Putu Yuliana Ria Sawitri