<![CDATA[Abstract Fenomena sosial di Maluku Tenggara menunjukkan adanya tantangan serius berupa degradasi moral, menurunnya solidaritas sosial, serta melemahnya identitas kultural di kalangan generasi muda. Artikel ini bertujuan untuk menganalisis revitalisasi budaya Kei sebagai strategi penguatan karakter dalam menghadapi perubahan sosial yang dinamis. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur dan wawancara mendalam pada tokoh adat, pemuka agama, pendidik, serta pemuda Kei. Hasil kajian menunjukkan bahwa nilai-nilai budaya Kei, seperti ain ni ain (kebersamaan dan solidaritas), hawear balwirin (ikrar persaudaraan), dan hira ni ngaran (penghormatan martabat), masih relevan sebagai fondasi pendidikan karakter. Implementasi revitalisasi dilakukan melalui pendidikan formal, kegiatan adat, serta praktik sosial berbasis kearifan lokal. Revitalisasi budaya Kei terbukti mampu memperkuat karakter generasi muda dalam menghadapi arus globalisasi, konflik sosial, serta pergeseran nilai modernitas. Artikel ini merekomendasikan integrasi nilai budaya Kei dalam kurikulum lokal dan program pembangunan sosial di Maluku Tenggara. Kata kunci: Revitalisasi, Budaya Kei, Pendidikan Karakter, Fenomena Sosial, Maluku Tenggara Abstract The social phenomena in Southeast Maluku present serious challenges such as moral degradation, declining social solidarity, and weakening cultural identity among the younger generation. This article aims to analyze the revitalization of Kei culture as a strategy for strengthening character in facing dynamic social changes. The study employs a qualitative approach through literature review and in-depth interviews with traditional leaders, religious figures, educators, and Kei youth. Findings reveal that Kei cultural values such as ain ni ain (togetherness and solidarity), hawear balwirin (oath of brotherhood), and hira ni ngaran (respect for dignity) remain relevant as a foundation for character education. The revitalization is implemented through formal education, customary practices, and community-based activities rooted in local wisdom. Kei cultural revitalization proves to be effective in reinforcing youth character in facing globalization, social conflicts, and shifts in modern values. The article recommends integrating Kei cultural values into local curricula and social development programs in Southeast Maluku. Keywords: Revitalization, Kei Culture, Character Education, Social Phenomena, Southeast Maluku]]>
