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All Journal Jurnal Ilmu Administrasi Bisnis Ocean Engineering: Jurnal Ilmu Teknik dan Teknologi Maritim
Bunga Indah Permata
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Economics, Econometrics & Finance Engineering Mechanical Engineering

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PENGARUH KUALITAS PRODUK DAN PERIKLANAN YOUTUBE TERHADAP LOYALITAS PENGGUNA BRAND WARDAH KOSMETIK DI KOTA SEMARANG Bunga Indah Permata; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.879 KB) | DOI: 10.14710/jiab.2018.20988

Abstract

Beauty cosmetics are one of women’s most important things and basic needs to beautify their appearances and also as a skincare treatment. PT. Paragon Technology and Innovation is the one of manufacturers that creates a beauty cosmetic product. One of its product, Wardah Kosmetik with the tagline “inspiring beauty”, has a market share numbered as 34,5% in 2016 at national level. Meanwhile, at the number of counters from year 2013-2017, Wardah Kosmetik counter numbers in Semarang have decreased in comparison with Kudus which is significantly increasing and developing. That is caused by competition in beauty cosmetics market which is getting tighter both in product quality and advertisement that is used to preserve the hearts of consumers. This research’s aim is to know the influence given by product quality and Youtube advertising to Wardah Kosmetik consumers’ loyalty in Semarang. The result of the research shows that product quality and Youtube advertisements variables have a strong and positive influence to Wardah Kosmetik consumers loyalty in Semarang. Product quality and Youtube Advertisement variable shown as 0,856; it shows that both variables and consumers loyalty have a strong relation. Product quality variable on determination test (R square) shows that 71,9% of it influences consumers loyalty, meanwhile the rest of 28,1% is influenced by another factors. Youtube advertisement variable at determination test (R square) shows a number of 64,1% is influencing consumers loyalty while another 35,9% is influenced by another factors.
Pengaruh Kualitas Pelayanan Pre-Flight Gapura Angkasa Terhadap Kepuasan Penumpang Maskapai Citilink di Bandar Udara Internasional Yogyakarta Bunga Indah Permata; Maria Valeria Roellyanti
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim Vol. 2 No. 4 (2023): Desember : Jurnal Ilmu Teknik dan Teknologi Maritim
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ocean.v2i4.1491

Abstract

Transportation services are one of the basic human needs. In the current era of globalization, with increasing mobility of people or goods, the role of transportation modes becomes very important both in the economic and social fields. Service quality is also inseparable from the desire of service users to obtain good, comfortable, fast and safe transportation facilities and infrastructure. Service quality is a determining and important factor, so that service managers can determine the strategies that must be implemented in order to meet all the needs of service users safely, quickly and comfortably. This research aims to determine the influence of Gapura Angkasa pre-flight service quality on Citilink airline passenger satisfaction at Yogyakarta International Airport by distributing questionnaires to 100 Citilink airline passenger respondents. Based on research and data testing that has been carried out, it can be concluded that the influence of the quality of pre-flight service at Gapura Angkasa on Citilink airline passenger satisfaction is significant, namely based on the calculated T value of Variable X (Service Quality) on Variable Y (Passenger Satisfaction) of 11,083 more than T table 1,985. So it can be concluded that the quality of Gapura Angkasa's pre-flight service has a significant effect on Citilink airline passenger satisfaction. The magnitude of the influence of the quality of pre-flight service at Gapura Angkasa on passenger satisfaction is proven by the coefficient of determination value of 55.6%, which means that Variable X (service quality) has an influence of 55.6% on Variable Y (passenger satisfaction).
Co-Authors Apriatni Endang Prihatini Maria Valeria Roellyanti