Garuda - Garba Rujukan Digital

Pengaruh Tingkat Pendapatan, Tingkat Pendidikan, dan Kepercayaan terhadap Pengambilan Keputusan Investor Milenial dalam Berinvestasi di Masa Pandemi Covid-19 (Studi pada Komunitas Investor Tjuanmuda) Anna Tince Kristina; Sudharto P Hadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 11, No 4 (2022)
Publisher : Universitas Diponegoro

The Covid-19 pandemic that has paralyzed many countries economic enforced new motivation for the millennial generation in managing their finances. Data obtained from the IDX shows an increase in the number of investors during the Covid-19 pandemic, which dominated by the millennial generation, amid the weakening economy in Indonesia. This study aims to provide a description of factors influence millennial investor decision making in investing during the COVID-19 pandemic. In this study the influencing factors, namely income level, education level, and confidence. The theory used in this study is based on the theory of investor behaviour by Baker & Ricciardi. The type of this research is quantitative explanatory with purposive sampling technique. Data was collected through a questionnaire from 58 respondents who join the investor community named Tjuanmuda. Linear regression analysis using SPSS for windows version 26 is used to process the data. The results of this study indicate the influence of income level, education level, and confidence on investment decision making simultaneously, but partially education level has no effect on decision making. Pandemi Covid-19 yang melumpuhkan ekonomi banyak negara telah mendorong motivasi baru bagi generasi milenial dalam menata keuangan mereka. Data yang diperoleh BEI menunjukan peningkatan jumlah investor selama pandemi Covid-19 yang didominasi oleh generasi milenial, di tengah melemahnya perekonomian di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi faktor apa saja yang mempengaruhi pengambilan keputusan investor millenial dalam berinvestasi di masa pandemi Covid-19. Dalam penelitian ini faktor yang mempengaruhi, yakni tingkat pendapatan, tingkat pendidikan, dan kepercayaan. Teori yang digunakan pada penelitian ini berlandaskan pada teori perilaku investor dari Baker & Ricciardi (2014). Tipe penelitian ini ialah kuantitatif eksplanatif dengan teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan melalui kuesioner terhadap 58 responden yang tergabung dalam komunitas investor bernama Tjuanmuda. Analisis data yang digunakan ialah analisis regresi linier menggunakan SPSS untuk windows versi 26. Hasil dari penelitian ini menunjukan adanya pengaruh tingkat pendapatan, tingkat pendidikan, dan kepercayaan terhadap pengambilan keputusan secara simultan, namun secara parsial tingkat pendidikan tidak berpengaruh terhadap pengambilan keputusan.

Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Kinerja Pegawai (Studi pada Pegawai BPJS Ketenagakerjaan Cabang Semarang Pemuda) Annisa Gita Novanda; Sudharto P Hadi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36709

Insurance companies today are very diverse. The biggest challenge for insurance companies is setting up a national insurance company or government agency that is responsible for serving workers in all parts of Indonesia. For this reason, good management of human resources is needed by creating good employee performance. Employee performance can be influenced by job satisfaction and organizational commitment. This study aims to determine the level of employee performance at BPJS Ketenagakerjaan Semarang Pemuda Branch which is influenced by job satisfaction and organizational commitment. This study uses a quantitative approach with explanatory research. The sample in this study amounted to 45 employee respondents who were taken by sampling technique, namely census. The results of this study indicate that the job satisfaction variable (X1) has a significant positive effect on employee performance, the organizational commitment variable (X2) has a significant positive effect on the employee performance variable, and the job satisfaction variable (X1) and organizational commitment variable (X2) simultaneously. can have a significant positive effect on the employee performance variable (Y). Thus, for the sake of sustainability and improving employee performance, it is necessary to review the regulations applied by the company, create a good and quality work environment so that employees feel comfortable in doing their jobs, provide direction to employees to maintain communication between employees with the aim of creating good cooperation. The advice given that companies must treat employees like partners, as well as providing organizational values that can be instilled in employees in order to create commitment to the BPJS Ketenagakerjaan organization Semarang Pemuda Branch. The results show that employees rate their job satisfaction high, employees also have good organizational commitment, and employees have very good employee performance.Perusahaan asuransi pada saat ini sangat beragam. Tantangan terbesar bagi perusahaan asuransi adalah menyiapkan perusahaan asuransi nasional atau instansi pemerintah yang bertanggung jawab untuk melayani pekerja di semua bagian di Indonesia. Untuk itu, diperlukan pengelolaan sumber daya manusia yang baik dengan cara menciptakan kinerja pegawai yang baik. Kinerja pegawai dapat dipengaruhi oleh kepuasan kerja dan komitmen organisasi. Penelitian ini bertujuan untuk mengetahui tingkat kinerja karyawan pada BPJS Ketenagakerjaan Cabang Semarang Pemuda yang dipengaruhi oleh kepuasan kerja dan komitmen organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan explanatory research. Sampel pada penelitian ini berjumlah 45 responden pegawai yang diambil dengan teknik pengambilan sampel yaitu sensus. Hasil penelitian ini menunjukkan bahwa variabel kepuasan kerja (X1) memiliki pengaruh positif signifikan terhadap kinerja pegawai, variabel komitmen organisasi (X2) memiliki pengaruh positif signifikan pada variabel kinerja pegawai, serta Variabel kepuasan kerja (X1) dan variabel komitmen organisasi (X2) secara simultan dapat memberi pengaruh yang positif signifikan, pada variabel kinerja pegawai (Y). Dengan demikian demi keberlanjutan dan peningkatan kinerja pegawai diperlukan pengkajian kembali mengenai peraturan-peraturan yang diterapkan perusahaan, menciptakan lingkungan kerja yang baik dan berkualitas agar pegawai merasa nyaman dalam mengerjakan pekerjaannya, memberikan arahan kepada para pegawai agar tetap menjaga komunikasi antar pegawai dengan tujuan terciptanya kerjasama yang baik, perusahaan harus memperlakukan pegawai selayaknya partner, serta memberikan nilai-nilai organisasi yang dapat ditanamkan kepada pegawai agar tercipta komitmen terhadap organisasi BPJS Ketenagakerjaan Cabang Semarang Pemuda. Hasil penelitian menunjukkan bahwa pegawai menilai kepuasan kerja mereka tinggi, pegawai juga memiliki komitmen organisasi yang baik, dan pegawai memiliki kinerja pegawai yang sangat baik.

Pengaruh NCT 127 sebagai Brand Ambassador dan Korean Wave terhadap Keputusan Pembelian Produk Nature Republic (Studi pada Mahasiswa Universitas Diponegoro) Sekar Wijayanti; Sudharto P Hadi; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37295

The development of the cosmetic industry has encouraged various brands to market their products widely, one of which is Nature Republic. With a large population, Indonesia is a promising market share and a destination for cultural dissemination. Nature Republic has experienced a declining trend starting in 2019, allegedly due to the large number of foreign brands that have also entered Indonesia. This study aims to determine the effect of NCT 127 as a Brand Ambassador and Korean Wave on purchasing decisions for Nature Republic products. The type of research used is explanatory research with questionnaires as a data collection technique, a sample of 100 with a purposive sampling approach. Respondents are Diponegoro University students aged ≥17 years old, are consumers and know NCT 127 as the Nature Republic Brand Ambassador. Both the Brand Ambassador (X1) and Korean Wave (X2) variables have a positive and significant influence on the purchasing decision variable (Y). Even though the influence of Brand Ambassador and Korean Wave on purchasing decisions is not large, if simultaneously the two variables can provide a considerable influence on purchasing decisions. With the influence of Brand Ambassadors and Korean Wave on Purchasing Decisions, Nature Republic needs to maximize NCT 127 as their Brand Ambassadors in various promotional strategies and take advantage of the development of Korean Wave culture in Indonesia as well as in promotional strategies.Berkembangnya industri kosmetik mendorong berbagai brand untuk memasarkan produknya secara luas, salah satunya yaitu Nature Republic. Dengan jumlah penduduk yang besar Indonesia menjadi salah satu pangsa pasar yang menjanjikan serta menjadi tujuan untuk penyebaran budaya. Nature Republic mengalami penurunan trend mulai pada tahun 2019, diduga karena banyaknya brand asal luar negeri yang turut masuk ke Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh NCT 127 sebagai Brand Ambassador dan Korean Wave terhadap keputusan pembelian produk Nature Republic. Tipe penelitian yang digunakan adalah explanatory research dengan penyebaran kuisioner sebagai teknik pengumpulan data, sampel berjumlah 100 dengan pendekatan purposive sampling. Responden merupakan mahasiswa Universitas Diponegoro yang berumur ≥17 tahun, merupakan konsumen dan mengetahui NCT 127 sebagai Brand Ambassador Nature Republic. Baik variabel Brand Ambassador (X1) dan Korean Wave (X2) memiliki pengaruh yang positif dan signifikan terhadap variabel keputusan pembelian (Y). Meskipun pengaruh Brand Ambassador dan Korean Wave terhadap keputusan pembelian tidak besar, tetapi apabila secara bersamaan kedua variabel dapat memberikan pengaruh yang cukup besar pada keputusan pembelian. Dengan adanya pengaruh dari Brand Ambassador dan Korean Wave pada Keputusan Pembelian maka Nature Republic perlu memaksimalkan NCT 127 sebagai Brand Ambassador mereka dalam berbagai strategi promosi serta memanfaatkan berkembangnya budaya Korean Wave di Indonesia juga pada strategi promosi.

Pengaruh Citra Destinasi, Kualitas Pelayanan, dan Lokasi terhadap Keputusan Pengunjung Wisata Curug Lawe Benowo Kalisi di Kabupaten Semarang (Studi pada Wisata Curug Lawe Benowo Kalisidi Kabupaten Semarang) Riska Yuliana Ekasari; Sudharto P Hadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37393

This research was conducted to examine the influence of the image of the destination on the decisions of tourist visitors, to find out the level of influence of the location on the decisions of tourist visitors, to find out the level of service quality on the decisions of tourist visitors, to find out the influence of the image of the destination, the quality of service and the influence of the location on the decision to visit tourism. The population in this study is all visitors in Curug Lawe Benowo, Semarang Regency. Researchers used a sample of 100. Sampling. In this reseach using two methods, namely accidental sampling. Data analysis using multiple regression equations with the help of Statistical Package for Social Sciences (SPSS) software. The results of this study show that based on the results of path analysis, deslination imagery affects visiting decisions in tourist parks, Service Quality affects visiting decisions in tourist parks, Location affects visiting decisions in tourist parks, Destination Image, Service Quality and Location affects visiting decisions.Penelitian ini dilakukan untuk meneliti pengaruh citra destinasi terhadap keputusan pengunjung Wisata, Untuk mengetahui tingkat pengaruh lokasi terhadap keputusan pengunjung Wisata, Untuk mengetahui tingkat kualitas pelayanan terhadap keputusan pengunjung Wisata, Untuk mengetahui pengaruh citra destinasi, kualitas pelayanan dan pengaruh lokasi terhadap keputusan berkunjung Wisata. Populasi pada peneltian ini adalah seluruh pengunjung di Curug Lawe Benowo Kabupaten Semarang. Peneliti menggunakan sampel sebanyak 100. Penarikan sampel. dalam reseach ini memakai dua metode yaitu accidental sampling. Analisis data menggunakan persamaan regresi berganda dengan bantuan software Statistical Package for Social Sciences (SPSS). Hasil penelitian ini menunjukkan bahwa Berdasarkan hasil analisis jalur, Citra deslinasi berpengaruhmterhadap keputusan berkunjung pada taman wisata, Kualitas Pelayanan berpengaruh terhadap keputusan berkunjung pada taman wisata, Lokasi berpengaruh terhadap keputusan berkunjung pada taman wisata, Citra Destinasi, Kualitas Pelayanan dan Lokasi berpengaruh terhadap keputusan berkunjung.

Pengaruh Harga, Kualitas Produk, dan Kesadaran Merek terhadap Keputusan Pembelian Iphone (Studi pada Mahasiswa Fisip Undip) Noviar Hamidy; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38502

In today's digital era, many smartphone brands have sprung up to meet consumer needs, one of which is the Apple brand. Apple created a smartphone called the iPhone. Based on iphone sales data in Semarang City, iphone sales in February Decreased by 30.7%. This study aims to determine the effect of price, product quality, and brand awareness on iphone purchasing decisions. The research method used is explanatory research by sampling technique purposive and accidental sampling. The sample for this research was 100 Undip Social Sciences students who had decided to buy an iPhone. The results showed that price, product quality, and brand awareness partially or simultaneously had a positive and significant effect on purchasing decisions. Partially, price contributed 34.5%, product quality 38.6%, and brand awareness 30.1%. Meanwhile, price, product quality, and brand awareness simultaneously have an effect of 51.1% on purchasing decisions. Researchers suggest that Apple provide price discounts for older iPhone variants, increase its reliability, make iPhones more varied so that consumers have more choices, and increase promotions without damaging the brand image.Pada era digital saat ini, banyak brand-brand smartphone yang bermunculan untuk memenuhi kebutuhan konsumen salah satunya brand apple. Apple menciptakan smartphone yang diberi nama iphone. Berdasarkan data penjualan iphone di Kota Semarang, penjualan iphone pada bulan Februari mengalami penurunan sebesar 30,7%. Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan kesadaran merek terhadap keputusan pembelian iphone. Metode penelitian yang digunakan adalah explanatory research dengan teknik pengambilan sampel purposive dan accidental sampling. Sampel penelitian ini adalah 100 mahasiswa Fisip Undip yang pernah memutuskan membeli iphone. Hasil penelitian menunjukkan harga, kualitas produk, dan kesadaran merek secara parsial maupun secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial harga menyumbang pengaruh sebesar 34,5%, kualitas produk sebesar 38,6%, dan kesadaran merek sebesar 30,1%. Adapun secara simultan harga, kualitas produk, dan kesadaran merek berpengaruh sebesar 51,1% terhadap keputusan pembelian. Peneliti menyarankan apple memberi potongan harga untuk iphone varian lama, meningkatkan reliabilitasnya, membuat iphone lebih bervariasi agar konsumen lebih memiliki banyak pilihan, dan meningkatkan promosi tanpa merusak citra merek.

PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN HERO COFFEE SEMARANG Alicia Victoria Salsabilla; Sudharto P Hadi; Ilham Ainuddin
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47362

Coffee shop is currently increasing making a tight competition. Supported by the lifestyle of people who often visit coffee shops. Hero Coffee Semarang is one of the coffee shop brands which in the last 5 years (2018 – 2022) has experienced fluctuating revenues and tends to decline. This could indicate a decrease in purchase decisions for Hero Coffee Semarang products. This research aims to determine the influence of brand image and social media marketing on purchase decisions of Hero Coffee Semarang customers. This type of research is explanatory research with a quantitative approach. The sampling technique uses accidental sampling and purposive sampling. The total sample was 97 respondents based on the sampling technique calculations proposed by Rao Purba (2006). Data collection techniques are through questionnaires and interviews, then the data obtained is continued at the processing stage using Smart PLS software version. This research results that brand image (X1) has a positive and significant effect on purchasing decisions (Y). Then, social media marketing (X2) has a positive and significant effect on purchasing decisions (Y). The brand image (X1) and social media marketing (X2) variables contributed 73.3% to purchasing decisions (Y). Based on the research results, researchers formulated suggestions for Hero Coffee, namely promotion with viral marketing, inviting food review influencers to increase popularity. Hero coffee needs to create iconic photo spots so that they can improve brand image, use social media advertisements and make the content more interesting and informative so that a large audience is reached and interested for the content. Hero Coffee along with consumers need to build discussions with consumers through social media comment columns, Google business reviews, or Instagram stories to make interactive. Suggestions for future research are to conduct longitudinal research and add variables such as service quality and café atmosphere.

THE INFLUENCE OF CELEBRITY ENDORSEMENT AND ELECTRONIC WORD OF MOUTH WITH BRAND IMAGE AS INTERVENING VARIABLE ON CONSUMERS’ PURCHASE INTENTION OF AZARINE SUNSCREEN IN SEMARANG Shabrina Hulwani; Sudharto P Hadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47409

Azarine Cosmetic, a local brand, produces sunscreen and utilizes celebrity endorsements and electronic word of mouth (E-WOM), particularly online consumer reviews, as marketing strategy to increase product sales, create a favorable brand image, and attract consumer purchase intention. However, in 2023, Azarine’s sunscreen sales in Semarang outlets experienced fluctuations. Without effective marketing tactics, Azarine will risks losing its share in the competitive skincare market. This research aims to know the influence of celebrity endorsement and E-WOM through brand image as intervening variable on consumers’ purchase intention of Azarine suncreen in Semarang, tested based on variables but explained through the influence of each dimension/indicator on each variable. The total sample in this research are 100 people in Semarang with unidentified population, with the technique of non-probability sampling of purposive sampling type. Data was collected through questionnaires, literature reviews, and interviews. This explanatory research follows a quantitative approach and is processed using SPSS version 26. The result show that celebrity endorsement and E-WOM has positive influence on purchase intention, both directly and indirectly through brand image. Recommendations for Azarine include encouraging celebrities to provide authentic testimonials, reallocating budget to micro-influencers and customer-generated content, fostering positive E-WOM, and reformulating product ingredients.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search