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All Journal JAM : Jurnal Aplikasi Manajemen ASEAN Marketing Journal
Nasution, Hanny
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Journal : ASEAN Marketing Journal

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Religiosity Aspect in Consumer Behaviour: Determinants of Halal Meat Consumption Jusmaliani, Jusmaliani; Nasution, Hanny
ASEAN Marketing Journal Vol. 1, No. 1
Publisher : UI Scholars Hub

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Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control and availability of halal meat have significant impact on intention to eat halal meat. The results further suggest that in general there are no significant differences in the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta compared to those of in Melbourne, except for availability of halal meat. This study contributes to the marketing literature focuses on the impacts of religion on consumer behaviour which is still under researched.
The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference Wahyuningsih, Wahyuningsih; Nasution, Hanny; Yeni, Yulia H; Roostika, Ratna
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

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Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a descriptive research design. Data were collected from 214 consumers who purchased food from the restaurant using the online application. Structural Equation Modeling has been employed to test the proposed hypotheses. Research Findings: This study finds that repurchase intention is driven by perceived consumption value and satisfaction for all consumers. The result suggests that male and female consumers perceived different perceptions of the relationships between consumption value, satisfaction, and repurchase intention. Theoretical Contribution/Originality: The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between consumer behavior and market segmentation theory. Understanding market segmentation, specifically based on gender differences, will help marketers formulate a better marketing strategy relevant to the market's characteristics. Practitioner/Policy Implication: Restaurant managers are suggested to increase their delivered consumption value, including functional value, social value, emotional value, safety value, and information value. Website providers are encouraged to increase delivered emotional value for consumers as they seek convenience in delivery service, transaction, and payment. Research limitation/Implications: This study was conducted in Indonesia using cross-sectional data; therefore, future research might replicate and enlarge the model of study to be implemented in a cross-cultural context using a longitudinal approach.
Co-Authors Jusmaliani, Jusmaliani Ratna Roostika Wahyuningsih Wahyuningsih Yeni, Yulia H Yulia Hendri Yeni