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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Handayani Tri Wijayanti
Sekolah Tinggi Ilmu Ekonomi Atma Bhakti
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG D’FRESCO DONUT MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL PEMEDIASI Handayani Tri Wijayanti; Siti Almaidah
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Vol 18, No 2 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Publisher : Universitas Pembangunan Nasional Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.484 KB) | DOI: 10.31315/be.v18i2.5639

Abstract

The culinary business in Solo continues to grow along with the development of Solo City to become one of the tourist destinations in Indonesia. One of the culinary businesses that is growing is typical snacks of Solo City and present cakes. Currently, the most popular cakes include donuts. Changes in consumer tastes and market demands require companies to make innovative and creative efforts towards their products and marketing strategies. This study was intended to examine the effect of product quality and service quality on D'Fresco Donut repurchase interest through customer satisfaction as the mediating variable. The sample in this study amounted to 150 respondents. The sampling procedure uses accidental sampling. The analysis techniques used include: (1) descriptive analysis, (2) testing research instruments,  (3) classical assumption test, and (4) path analysis. The results showed that there was an effect of product quality and service quality on repurchase interest mediated by customer satisfaction. Bisnis kuliner di Kota Solo terus berkembang seiring dengan perkembangan Kota Solo menjadi salah satu tujuan wisata di Indonesia. Salah satu bisnis kuliner yang sedang berkembang adalah jajanan khas Kota Solo dan kue kekinian. Saat ini kue kekinian yang sedang digemari tersebut diantaranya adalah Donat. Perubahan selera konsumen dan permintaan pasar menuntut perusahaan untuk melakukan upaya inovatif dan kreatif terhadap produk dan strategi pemasarannya. Penelitian ini dimaksudkan untuk menguji tentang pengaruh kualitas produk dan kualitas pelayanan terhadap minat beli ulang D’Fresco Donut melalui kepuasan pelanggan sebagai varibel pemediasi. Sampel dalam penelitian ini berjumlah 150 responden. Prosedur pengambilan sampel menggunakan accidental sampling. Teknik analisis yang digunakan diantaranya: (1) analisis deskriptif, (2) pengujian instrumen penelitian, (3) uji asumsi klasik, dan (4) path analysis. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap minat beli ulang dengan dimediasi kepuasan pelanggan.
Analysis of Financial Performance Determinants on Earnings Dynamics in Food and Beverage Manufacturing Companies Tri Rahayu; Handayani Tri Wijayanti
Formosa Journal of Multidisciplinary Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i4.134

Abstract

This research investigates factors influencing financial performance and earnings dynamics in food and beverage companies indexed on the Indonesia Stock Exchange (IDX) from 2022 to 2023. Using a quantitative approach, secondary data from financial statements were analyzed, focusing on financial ratios: Current Ratio (CR), Inventory Turnover (ITO), Net Profit Margin (NPM), Operating Expenses (BYO), and Equity to Asset Ratio (EAR). Classical assumption tests and multiple linear regression were conducted using IBM SPSS Statistics 25. Results showed CR and ITO had a positive insignificant on net income changes. NPM had a negative insignificant effect, BYO showed a positive significant effect, and EAR had a negative significant effect. These findings help companies optimize costs and capital structure, contributing to financial literature post-COVID-19.
Co-Authors Siti Almaidah Tri Rahayu