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All Journal Gorontalo Agriculture Technology Journal HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi
I Made Widiantara
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Ekstraksi Beta Karoten Dari Buah Kelapa Sawit (Elaeis Guineensis) Dengan Dua Jenis Pelarut I Made Widiantara; Yulianti Yulianti; Bayu Setiawan Basri
Gorontalo Agriculture Technology Journal Volume 3 Nomor 1 April 2020
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.932 KB) | DOI: 10.32662/gatj.v3i1.1198

Abstract

Tujuan penelitian ini yaitu untuk mengetahui perbandingan volume heksana dan petroleum eter yang tepat untuk mengekstrak beta karoten dari buah kelapa sawit. Penelitian ini menggunakan rancangan acak lengkap dengan tiga perlakuan dan tiga kali ulangan, perlakuan ini dilakukan dengan membedakan jumlah dari dua pelarut yang digunakan. Hasil penelitian dapat disimpulkan bahwa total padatan tertinggi yaitu pada perlakuan pelarut campuran antara heksana 250 ml: petroleum eter 250 ml dengan jumlah 96,28%, rendemen tertinggi diperoleh pada campuran heksana 250 ml : petroleum eter 250 ml dengan jumlah 2,73%, kandungan beta karoten tertinggi yaitu pada campuran heksana 125 ml : petroleum eter 375 ml dengan jumlah 0,71 ppm. Dan efektivitas pelarut heksana dan petroleum eter yang terbaik dalam melarutkan beta karoten adalah perlakuan ketiga dengan pencampuran heksana 125 ml : petroleum eter 375 ml menghasilkan 0,71 ppm kadar beta karoten.
ANALISIS PERAN MACHIAVELLIAN DAN LOVE OF MONEY TERHADAP PERSEPSI ETIS ANALIS KREDIT DI BANK PEMBANGUNAN DAERAH (BPD) BALI Idil Akbar Fatwa; Made Ayu Jayanti Prita Utami; I Made Widiantara
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4664

Abstract

Industri perbankan di Indonesia merupakan salah satu sektor ekonomi vital dengan perkembangannya yang semakin meningkat. Salah satu produk perbankan yang dapat dinikmati oleh masyarakat adalah kredit, suatu layanan penyediaan dana kepada orang lain atas dasar kesepakatan pinjam-meminjam. Saat ini, Bank Pembangunan Daerah (BPD) Bali menjadi salah satu instansi perbankan di Bali yang menyalurkan dana kredit paling tinggi kepada masyarakat. Namun, pada praktiknya di lapangan, perilaku tidak etis perkreditan yang ada di Bali masih saja terus terjadi dan membawa kerugian, yang didasarkan atas rasa kecintaan mereka terhadap uang (love of money) dan perilaku machiavellian sehingga mengakibatkan rendahnya persepsi etis mereka. Melalui pendekatan kuantitatif dan juga kualitatif, penelitian ini memfokuskan analis kredit sebagai kelompok yang memiliki kerentanan pada perilaku kecurangan untuk mengetahui peran machiavellian dan love of money terhadap persepsi etis mereka. Ditemukan bahwa machiavellian berpengaruh negatif signifikan terhadap ersepsi etis analis kredit, dengan love of money yang berpengaruh positif signifikan terhadap persepsi etis mereka. Dengan demikian dilakukan strategi peningkatan kualitas pelayanan kredit melalui memanfaatkan siaran email setiap bulannya untuk meningkatkan awareness dan pengetahuan karyawan bank terkait penggunaan whistleblowing system sehingga memberikan tekanan kepada analis kredit serta seluruh karyawan lainnya agar menjaga etika mereka dan tidak melakukan tindak kecurangan. Kata Kunci: Machiavellian, love of money, persepsi etis, whistleblowing
STRATEGI KOMUNIKASI PEMASARAN TERPADU UNTUK MENINGKATKAN BRAND AWARENESS PADA THE TRANS RESORT BALI Komang Alicia Trisnayanti; I Made Widiantara; Ni Ketut Suciani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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Abstract

Tourism is one of the main pillars of Bali’s regional economy, which drives intense competition in the hospitality accommodation sector. This study discusses the implementation of integrated marketing communication (IMC) strategies to enhance brand awareness at The Trans Resort Bali. A qualitative study case approach was applied using SWOT analysis. The results show that the total score of IFAS Matrix is 2.87, while the EFAS Matrix scored 2.92, placing the company in Quadrant I, a position that supports aggressive strategies to continue growing and strengthening brand awareness among its audience. In terms of industry attractiveness, the company is positioned in Cell 5 (Growth Stability), indicating that The Trans Resort Bali is experiencing stable growth and that its current strategy remains relevant. Following technological developments and the expansion of its target market, the company must maintain and even improve its market position to achieve its vision, mission, goal and profitability. The main strengths of The Trans Resort Bali lie in its strategic location, high-quality facilities and services and an integrated marketing communication strategy, both directly (e.g., sales visits) and directly (e.g., digital media channels). However, efforts to build engagement through advertising have not been fully optimized. Recommended strategies include strengthening high quality social media content through organic posts, collaborating with influencers or travel bloggers, optimizing and maintaining consistency in digital advertising via Meta Ads and Google Ads and organizing promotional events supported by media partners. There strategies are expected to increase brand visibility, recall and positive brand image in the minds of potential guests and loyal customers of The Trans Resort Bali.
STRATEGI KOMUNIKASI PEMASARAN PADA THE TRANS RESORT BALI Komang Alicia Trisnayanti; I Made Widiantara; Ni Ketut Suciani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

Tourism is one of the main pillars of the Bali regional economy that drives fierce competition in the hotel accommodation sector. Established in 2014 and located in a strategic and easily accessible area, The Trans Resort Bali positions itself with the positioning statement "A Leading Five-Star Resort for Business and Leisure". This study uses a qualitative case study approach that aims to identify the marketing communication strategies implemented by The Trans Resort Bali in improving the company's brand image and profitability. This analysis was conducted through the SWOT analysis method with data collection techniques in the form of interviews, observations, documentation and questionnaires filled out by the company. In the process of determining the weight and rating of internal and external factors that influence the marketing communication strategy, as many as 3 respondents participated in filling out the questionnaire. The results of this study indicate that the marketing communication strategy implemented is a marketing communication concept that includes advertising, sales promotions, direct marketing, digital marketing and social media as well as public relations. This strategy is expected to increase visibility, memorability and positive brand image among potential guests and customers to the profitability of The Trans Resort Bali. The company is located in Quadrant I (aggressive strategy) and Cell II (growth strategy) of the Internal-External Matrix, indicating that the hotel has significant internal strengths and various external opportunities that can be utilized to achieve business goals. This study also identified that the implementation of digital advertising, particularly on the Meta Ads and Google Ads platforms, is not optimal. Therefore, this study recommends several strategies, such as strengthening social media content, collaborating with influencers and travel bloggers, optimizing digital advertising, and organizing CSR (Corporate Social Responsibility) activities.
Co-Authors Bayu Setiawan Basri Idil Akbar Fatwa Komang Alicia Trisnayanti Made Ayu Jayanti Prita Utami Ni Ketut Suciani Yulianti, Yulianti