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Elia Maruli

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Author-ID : 5380270

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Pengaruh Variasi Produk, Harga, dan Suasana Tempat Terhadapkepuasan Konsumen Elia Maruli; Ferdinand Romelus Anigomang; Yustina Maro
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 23 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Consumer satisfaction is a person's feeling of pleasure or disappointment that arises after comparing the expected product performance or results to the expected performance or results. This study aims to determine the effect of product variations, prices and atmosphere of the place on customer satisfaction at Celyn Café, Alor Regency. The sample in this study amounted to 50 people. Data collection using questionnaire techniques, observation and documentation study. Data analysis uses instrument tests consisting of validity tests, reliability tests; classic assumption test consisting of normality test, heteroscedasticity test, multicollinearity test, and autocorrelation test. While testing the hypothesis using multiple linear regression analysis, with the t test and F test. The results showed that partially the variable product variation has a significant effect on consumer satisfaction, indicated by a significance value of the t test of 0.039. Partially, price has a significant effect on consumer satisfaction, indicated by a significance value of the t-test of 0.041 and partially, the atmosphere of the place has a significant effect on consumer satisfaction, indicated by a significance value of the t-test of 0.037. Simultaneously the variables of product variation, price and atmosphere of the place have a significant effect on consumer satisfaction at Celyn cafe in Alor district, indicated by a significance value of the F test of 0.002 or 0.2%.

Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan Wong Jowo Kalabahi di Kabupaten Alor Mesak Yamres Awang; Theresia Lounggina Luisa Peny; Elia Maruli; Ferdinand Romelus Anigomang
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 23 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Consumer satisfaction is a person's feeling of pleasure or disappointment that arises from comparing the perceived performance of a product or result against their expectations, if the performance matches their expectations, the customer will be satisfied and will be a customer for a long time. This study aims to determine the effect of service quality, price, and location on customer satisfaction. This research was conducted at the Wong Jowo Kalabahi Restaurant, Alor Regency with a sample of 36 people. Collecting data using a questionnaire technique, interview observation, and literature study. Methods of data analysis use validity tests, reliability tests, and multiple linear regression analysis while hypothesis testing is carried out using the t-test and F-test. The results showed that partial service quality has a significant effect on customer satisfaction as indicated by the t-test significance value of 0.006. Partially, the price has a significant effect on consumer satisfaction as indicated by the t-test significance value of 0.023. Partially, location has a significant effect on consumer satisfaction as indicated by a significance value of the t-test of 0.002, and simultaneously service quality, price, and location have a significant effect on customer satisfaction as indicated by a significance value of the F test of 0.000

Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Ferdinand Romelus Anigomang; Sefnat Aristarkus Tang; Elia Maruli
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 1 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Satisfaction of service users, namely feelings of pleasure or disappointment that arise after comparing the performance (results) of the product in question with the expected performance. This study aimed to determine the effect of the dimensions of service quality consisting of physical evidence, reliability, responsiveness, assurance, and empathy on service user satisfaction at the Simfony Kalabahi Hotel. The population in this study were all consumers who use the services of the Simfony Kalabahi hotel in Alor Regency with a sample of 30 people. The method used in this study is quantitative with descriptive statistical analysis and multiple linear regression analysis. The results of this study are that partial physical evidence has a significant effect on user satisfaction as indicated by a significant t-test value of 0.000. Reliability has a significant effect on user satisfaction as indicated by a significant t-test value of 0.015. Responsiveness has a significant effect on user satisfaction as indicated by the significant value of the t-test of 0.016. Assurance has a significant effect on user satisfaction as indicated by a significant t-test value of 0.034, and empathy has a significant effect on user satisfaction as indicated by a significant t-test value of 0.017. Simultaneously physical evidence, reliability, responsiveness, assurance, and empathy affect user satisfaction which is indicated by a significance value of the F test of 0.000

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