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All Journal Fokus Ekonomi Cakrawangsa Bisnis
Eka Sudarusman, Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PEMBERDAYAAN: SEBUAH UPAYA MEMOTIVASI KARYAWAN Sudarusman, Eka
Fokus Ekonomi Vol 3 No 2 (2004): VOL. 3 NO. 2 AGUSTUS 2004
Publisher : Fokus Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3542.4 KB)

Abstract

Manusia, dalam model sumber daya manusia ingin menyumbang sesuatu yang bermanfaat bagi organisasinya. Mereka mengerjakan pekerjaan dengan kreatif , disiplin dan dengan pengendalian diri. Untuk itu organisasi harus merespon potensi dirinya sebagai karyawan dengan menciptakan lingkungan yang mendukung, mendorong partisipasi dan melibatkan mereka dalam aktivitas organisasi. pelibatan inilah yang dimaksudkan dengan pemberdayaan yang pada akhirnya dapat digunakan untuk memotivasi karyawan yaitu dengan memberi kekuatan-kekuatan yang dapat mempengaruhi perilakunya.Kata Kunci: pe,mberdayaabn, motivasi
Motivasi Belanja Hedonis, Gaya Hidup, dan Keterlibatan Fashion pada Pembelian Impulsif Agustinna, Adhitiya Sheva; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.480

Abstract

Impulse buying behavior is a phenomenon that occurs in everyday life and is carried out unconsciously by students. This research aims to analyze the influence of hedonic shopping motivation, shopping lifestyle and fashion involvement on impulsive purchases of clothing products for students in Yogyakarta. This research was conducted on students in Yogyakarta. This is because Yogyakarta is a student city with many educational institutions, especially universities, so that it can fulfill research objectives. This research was conducted on students in Yogyakarta for three (3) months, namely from Jun to August 2023. The population in this research was all active students in 2022/2023. The research sample was 125 active students in Yogyakarta in 2022/2023 with purposive sampling as the sampling technique. Data collection techniques were carried out using observation and questionnaires, while data analysis was carried out using multiple linear regression analysis. The research results show that hedonic shopping motivation, shopping lifestyle and fashion involvement have a significant effect on impulsive purchasing of clothing products for students in Yogyakarta.
Pengaruh Harga, Kualitas Produk, Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Yogyakarta Paluvi, Ajeng; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.572

Abstract

This study aims to determine the effect of price, product quality, and brand image on purchasing decisions for body wash Lifebuoy in Yogyakarta. The sampling method uses purposive sampling, with 105 respondens. Data analysis method uses in this research in multiple linear regression analysis method. Based on the results of the t test it’s can be seen that price has a negative and insignificant effect on the purchase decision with a significant level of 0,410, the product quality variable has a positive and significant effect on the purchase decision with a significant level of 0,000, and the brand image variable has a positive and significant effect on the purchase decision with a significant level of 0,002. From the analysis o the coefficient of determination can be explained that price, product quality, and brand has a contribution of 0,748 or 74,8% to the decision to purchase Lifebuoy body wash, while the remaining 25,2% is influenced by other variables not examined in this research.
Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Fashion di E-Commerce Shopee: Indonesia Nur, Ilham; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i2.631

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi, Harga, dan Kualitas Produk terhadap keputusan pembelian fashion di e commerce Shopee. Penelitian ini menggunakan metode kuantitatif. Jenis data yang dipakai pada penelitian ini merupakan data primer yang memperoleh berdasarkan penyebaran kuesioner kepada 157 Reponden. Tehnik pengambilan sampel yang dipakai adalah purposive sampling. Teknik analisis data dilakukan menggunakan bahwa Promosi berpengaruh positif terhadap keputusan pembelian, Harga berpengaruh positif terhadap keputusan pembelian, dan Kualitas Produk berpengaruh positif terhadap keputusan pembelian. Adjusted R Square sebesar 0,876. Hal ini berarti variabel Promosi, Harga, dan Kualitas Produk memberikan kontribusi terhadap keputusan pembelian fashion di e commerce Shopee sebesar 87,6%. Sisanya 12,4% dipengaruhi oleh faktor lain yang tidak termasuk dalam penelitian ini.
Pengaruh Gaya Hidup, Kualitas Produk, dan Citra Merek terhadap Pembelian Kosmetik Maybelline di Kota Yogyakarta Listiana, Sari; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.453

Abstract

This research aims to determine the influence of lifestyle, product quality and brand image on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. The population of this study were Maybelline cosmetics users in the city of Yogyakarta and its surroundings. Sampling was carried out using Non-Probability Sampling with purposive sampling technique. The total sampling was 100 respondents. The results of this study indicate that lifestyle has no influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. Meanwhile, product quality and brand image have a positive and significant influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta.
Motivasi Belanja Hedonis, Gaya Hidup, dan Keterlibatan Fashion pada Pembelian Impulsif Agustinna, Adhitiya Sheva; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.480

Abstract

Impulse buying behavior is a phenomenon that occurs in everyday life and is carried out unconsciously by students. This research aims to analyze the influence of hedonic shopping motivation, shopping lifestyle and fashion involvement on impulsive purchases of clothing products for students in Yogyakarta. This research was conducted on students in Yogyakarta. This is because Yogyakarta is a student city with many educational institutions, especially universities, so that it can fulfill research objectives. This research was conducted on students in Yogyakarta for three (3) months, namely from Jun to August 2023. The population in this research was all active students in 2022/2023. The research sample was 125 active students in Yogyakarta in 2022/2023 with purposive sampling as the sampling technique. Data collection techniques were carried out using observation and questionnaires, while data analysis was carried out using multiple linear regression analysis. The research results show that hedonic shopping motivation, shopping lifestyle and fashion involvement have a significant effect on impulsive purchasing of clothing products for students in Yogyakarta.
Pengaruh Celebrity Endorser, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Sunscreen Azarine di Yogyakarta Romlah, Romlah; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.521

Abstract

This study aimed to analyse the effect of celebrity endorsers, product quality, and price on purchasing decisions for Azarine sunscreen products in Yogyakarta. This research is quantitative research, the sample in this study were consumers who live in Yogyakarta and have purchased Azarine sunscreen with respondents aged 17 years and over. With purposive sampling technique, the sample in this study amounted to 120. The analysis method used in this research is multiple linear analysis. The results of this study indicate that (1) celebrity endorsers have a positive and significant effect on purchasing decisions, (2) product quality has an insignificant effect on purchasing decisions, (3) price has a positive and significant effect on purchasing decisions.
Pengaruh Harga, Kualitas Produk, Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Yogyakarta Paluvi, Ajeng; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.572

Abstract

This study aims to determine the effect of price, product quality, and brand image on purchasing decisions for body wash Lifebuoy in Yogyakarta. The sampling method uses purposive sampling, with 105 respondens. Data analysis method uses in this research in multiple linear regression analysis method. Based on the results of the t test it’s can be seen that price has a negative and insignificant effect on the purchase decision with a significant level of 0,410, the product quality variable has a positive and significant effect on the purchase decision with a significant level of 0,000, and the brand image variable has a positive and significant effect on the purchase decision with a significant level of 0,002. From the analysis o the coefficient of determination can be explained that price, product quality, and brand has a contribution of 0,748 or 74,8% to the decision to purchase Lifebuoy body wash, while the remaining 25,2% is influenced by other variables not examined in this research.
Co-Authors Agustinna, Adhitiya Sheva Astuti, Anik Rini Imama Rifai, Imama Ira Astriyani, Ira Listiana, Sari Nur Rokhman Nur, Ilham Paluvi, Ajeng Romlah