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All Journal KABILAH : Journal of Social Community Gudang Jurnal Multidisiplin Ilmu
Muhammad Alfikri
Universitas Islam Negeri Sumatra Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PEMERINTAH DESA PERKEBUNAN TELUK PANJI DALAM MENSOSIALISASIKAN VAKSINASI COVID-19 Sistria Ningsih; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstract

Abstrak: Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemerintah desa Perkebunan Teluk Panji dalam mensosialisasikan vaksinasi covid-19. Program vaksinasi telah dimulai dan sedang dilaksanakan oleh pemerintah Republik Indonesia termasuk di desa Perkebunan Teluk Panji. Banyaknya kabar hoax atau berita bohong mengenai vaksinasi Covid-19 menjadi kendala dan tantangan tersendiri bagi pemerintah dalam menjalankan program vaksinasi Covid-19. Oleh karena itu, dibutuhkan strategi komunikasi yang tepat dalam memberikan pemahaman yang benar kepada masyarak mengenai vaksinasi Covid-19. Hasil penelitian menunjukkan, bahwa kolaborasi antar stakeholder pemerintah desa, kepolisian, TNI, puskesmas, tokoh masyarakat dan tokoh agama menjadi kunci kesuksesan pemerintah desa Perkebunan Teluk Panji dalam mensosialisasikan vaksinasi covid-19. Selain itu juga, pemilihan strategi komunikasi yang efektif dan efisien menjadi factor pendukung, khususnya mencerahkan dan memberikan pemahaman yang benar mengenai vaksin Covid-19 yang selama ini diberitakan secara bohong. Kata Kunci: Strategi Komunikasi, Vaksinasi Covid-19, Pemerintah, Sosialisasi
THE ROLE OF DALIAN NA TOLU CULTURE IN MANDAILING BATAK WEDDING TRADITIONS Misbahayati Rambe; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstract: This study aims to determine the role of Dalihan Na Tolu culture in Batak Mandailing marriage customs. Descriptive qualitative research was used as the research method. Research data were collected through interviews and literature studies from relevant materials. The data analysis method consists of three stages, namely data reduction, data presentation, and drawing conclusions and verification. The research findings show that Dalihan Na Tolu culture has a strategic role in the Batak Mandailing wedding customs. The Dalihan Na Tolu Institution plays an important role in making decisions. The value system in Dalihan Na Tolu is used as a guide to be used to organize life in carrying out holong (love) between mora, kahanggi and anakboru. Dalihan Na Tolu, is a custom that can penetrate the barriers of religion/belief into a social unit. Dalihan Na Tolu has different positions and functions that can change (dynamically) according to the situation, condition and place. Therefore, the Mandailing people can always adapt if needed. Keywords: Dalihan Na Tolu, Culture, Mandailing Batak
THE ROLE OF NORTH LABUHANBATU BNN PR IN OVERCOMING NARCOTICS ABUSE IN PARPAUDANGAN VILLAGE Abdul Mazid Siagian; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6301

Abstract

Abstract: This study aims to determine the Public Relations strategy of BNN North Labuhanbatu Regency in tackling Narcotics abuse in Parpaudangan Village. descriptive method with a qualitative approach This research was conducted at the BNN agency in North Labuhanbatu Regency which made Parpaudangan Village, Kualuh Hulu District, North Labuhanbatu Regency a target for cleaning up narcotics abuse. In this study, the informants were divided into two parts, namely key informants and supporting informants. Meanwhile, supporting informants such as the subdivision head. Data collection techniques used by researchers are observation, interviews and documentation. The data analysis technique used is data reduction, data presentation and conclusion. that the role of the North Labuhanbatu National Narcotics Agency in overcoming Narcotics abuse in Parpaudangan Village, especially in the field of prevention, is in accordance with the programs and activities owned by BNN Labuhanbatu Utara by looking at the facts on the ground. However, in its implementation there are still obstacles for BNN Labuhanbatu Utara in carrying out its programs and activities. Keywords: The Role of BNN Public Relations, Narcotics Abuse
THE INFLUENCE OF MICRO, SMALL AND MEDIUM ENTERPRISES ON INTERPERSONAL COMMUNICATION BEHAVIOR FOR COMMUNITIES IN MEDAN CITY Saefullah Saefullah; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6302

Abstract

Abstract: Small and Medium Enterprises (MSMEs) activities are one of the business fields that can develop and be consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good starting point for the formation or creation of jobs that are planned either by individuals, the private sector or even individuals. The purpose of this study was to determine the effect of interpersonal communication on interpersonal communication behavior for people in the city of Medan. The method used is descriptive qualitative descriptive narrative. Data collection techniques using observation, interviews, and documentation. The results of the study show that interpersonal communication behavior influences the development of micro, small and medium enterprises (MSMEs) in Medan City supported by four factors, namely audience, media, messages and communicators. The community's interpersonal communication behavior in determining the audience by collecting data on micro, small and medium entrepreneurs (MSMEs) is then selected according to the criteria included in fostering development programs. The media used are group media, print media, and online media to communicate information and knowledge to business owners. Then the influence in determining the communicators are people who have knowledge about MSMEsand are selected according to their experience and expertise. Keywords: Communication, Interpersonal Communication, MSMEs
ODAN'S CV TRAVEL MARKETING PATTERNS IN INCREASING SERVICE QUALITY TO TOURISTS IN BATUBARA DISTRICT Muhammad Rafli Luthfi; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i1.6303

Abstract

Abstract: This study aims to find out how CV Travel Odan's marketing pattern improves the quality of service to tourists in Batubara Regency. As a theoretical basis in analyzing the problems in this qualitative research, theories about marketing communications and tourists are used, so that researchers are required to obtain data and information by conducting in-depth interviews and observations. This research uses a qualitative approach that is descriptive. The informants in the study were CV Travel Odan workers and tourists who used CV Travel Odan's services. The data collection techniques used were interviews, observation and documentation, using a phenomenological study approach, namely researchers trying to find the meaning of marketing communication phenomena used by CV Travel Odan. The data analysis used by the researcher is descriptive analysis, which summarizes all the data that has been collected from the interviews. The results of this study indicate that to improve service quality CV Travel Odan will increase consumer confidence by conducting persuasive communication, repositioning strategies and strategies to provide extra services for tourists. Keywords: Marketing Patterns, Service Quality, Tourists
ODAN'S CV TRAVEL MARKETING PATTERNS IN INCREASING SERVICE QUALITY TO TOURISTS IN BATUBARA DISTRICT Muhammad Rafli Luthfi Luthfi; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6305

Abstract

Abstract: This study aims to find out how CV Travel Odan's marketing pattern improves the quality of service to tourists in Batubara Regency. As a theoretical basis in analyzing the problems in this qualitative research, theories about marketing communications and tourists are used, so that researchers are required to obtain data and information by conducting in-depth interviews and observations. This research uses a qualitative approach that is descriptive. The informants in the study were CV Travel Odan workers and tourists who used CV Travel Odan's services. The data collection techniques used were interviews, observation and documentation, using a phenomenological study approach, namely researchers trying to find the meaning of marketing communication phenomena used by CV Travel Odan. The data analysis used by the researcher is descriptive analysis, which summarizes all the data that has been collected from the interviews. The results of this study indicate that to improve service quality CV Travel Odan will increase consumer confidence by conducting persuasive communication, repositioning strategies and strategies to provide extra services for tourists. Keywords: Marketing Patterns, Service Quality, Tourists
MSMEs MARKETING COMMUNICATION STRATEGY IN OFFERING SERVICES THROUGH INSTAGRAM Muhammad Yusuf; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6317

Abstract

Abstract: The empowerment of MSMEs in the midst of globalization and high competition causes MSMEs to need them to be ready to face difficulties around the world, such as expanding goods and administrative progress, To develop the interest of shoppers to try and buy goods sold by MSMEs, manpower is needed, various strong advertising systems, one of which is with limited time training. One of the media counting web media is virtual entertainment. This research is expected to dissect the correspondence system of MSMEs in making offers through Instagram. The adequacy of progress is estimated by the idea of AIDA (Consideration, Interests, Desires, Activities). The results of the examination revealed that the adequacy of MSME progress regarding services on Instagram media. This problem shows that progress through Instagram media is very helpful to attract customers to use MSME services.. Keywords: Communication Strategy, MSMEs, Service Services
THE ROLE OF PUBLIC RELATIONS IN IMPROVING A POSITIVE IMAGE IN THE COMPANY PT. SORIK MARAPI GEOTHERMAL POWER (SMGP) MANDAILING NATAL DISTRICT Elviana Elviana; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6318

Abstract

Abstract: This study aims to determine the role of public relations in increasing the positive image of PT. Sorik Marapi Geothermal Power (SMGP) Mandailing Natal District. The method used in this research is a descriptive qualitative method. Primary data sources, the authors obtain data through observation, interviews, and documentation of affected parties, especially the Public Relations company PT. Sorik Marapi Geothermal Power Plant (SMGP) located in Mandailing Natal Regency and secondary data comes from books, journals, articles, internet and e-books. Data analysis techniques by means of this research data will be analyzed from the start. The data is then reprinted, systematized, and logically evaluated to obtain valid and credible data. The results of the study show that the role of public relations for PT SMGP in the Mandailing Natal among others, is as an expert advisor as a communication facilitator and as a problem solving facilitator. Keywords: The Role of Public Relations, Positive Company Image
THE INFLUENCE OF THE MARKETING MIX ON SHOPEE CUSTOMER SATISFACTION IN 2018 UINSU COMMUNICATIONS STUDENTS Rizka Cantika Putri; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6336

Abstract

Abstract: The purpose of this study is to determine and describe the impact of marketing mix, product, pricing, distribution, and advertising on Shopee consumer satisfaction among UINSU Communication course students. This type of research is deductive with a quantitative approach. The survey respondent is her 45 consumers who have shopped on Shopee and are communication major students at UINSU. The analysis is multiple regression analysis. The results of this study show that the marketing mix, product, price, distribution and promotional factors have a positive impact on consumer satisfaction. However, price has the greatest impact on consumer satisfaction. From this, we can conclude that the four independent variables have a positive and significant impact on customer satisfaction, marketing mix, products, pricing, sales, and promotions. Keywords: Marketing Mix, Customer Satisfaction, Purchase Intention
Strategi Komunikasi Toko Umro Collection Dalam Memasarkan Produk Di Central Pasar Medan Ellisa Satyani; Muhammad Alfikri; Muhammad Husni Ritonga
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 4 (2023): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i4.114

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi Toko Umro Collection dalam memasarkan produk di Central Pasar Medan. Teori yang digunakan dalam penelitian ini yaitu Teori Komunikasi Pemasaran Terpadu (IMC). Objek dari penelitian ini adalah Owner Umro Collection, Manager Umro Collection, 1 (satu) Pegawai Umro Collection dan 4 (empat) orang pembeli. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Tenik pengumpulan data dilakukan dengan cara wawancara, observasi langsung kelapangan dan dokumentasi. Hasil penelitian ini menunjukkan bahwa strategi yang dilakukan Toko Umro Collection dalam melakukan pemasaran terdiri dari tiga elemen penting yang terdapat dalam bauran komunikasi pemasaran, yaitu: Periklanan seperti pemasangan pamflet dan kartu nama toko, Promosi Penjualan seperti tukar tambah dan juga diskon, Penjualan Personal yaitu membujuk calon pelanggan untuk membeli produk. Adapun Hubungan Masyarakat dan Penjualan Langsung yang tidak dilakukan oleh Toko Umro Collection dalam melakukan strategi komunikasi dalam memasarkan produk di Central Pasar Medan.
Co-Authors Abdul Mazid Siagian Ellisa Satyani Elviana Elviana Luthfi, Muhammad Misbahayati Rambe Muhammad Husni Ritonga Muhammad Rafli Luthfi Muhammad Yusuf Rizka Cantika Putri Saefullah Saefullah Sistria Ningsih