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All Journal J-MAS (Jurnal Manajemen dan Sains) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Jenny Jenny
Universitas Putera Batam
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT Saricotama Indonesia Jenny Jenny; Heryenzus Heryenzus
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.544

Abstract

Along with its development, the Coconut Mill industrial company is required to compete with other similar companies so that they can create products with the best specifications for customer satisfaction. This study aims to determine the effect of product and service quality on customer satisfaction of Saricotama Indonesia in Tanjung Batu and Batam at PT Saricotama Indonesia. Customer satisfaction is strongly influenced by the quality of service, along with its determination by product quality. This type of research used is quantitative with a population. The data collection technique was carried out by distributing questionnaires to 150 respondents/consumers to help answer questions on the distributed questionnaire. Then quantitative data analysis was carried out, namely validity and reliability tests, classical assumptions and multiple regression analysis, wherever the hypothesis was tested through t-test and F-test, using the SPSS (Statistical Product and Service Solution) version 22. The results of the study This shows that there is an influence on product quality (X), service (X), and customer satisfaction (Y). The results of the coefficient of determination test show that product quality (X1), service quality (X2) is 5.38 percent, while the remaining 4.62 percent is influenced by other variables not examined in this study.
PENGARUH BRAND IMAGE, BRAND TRUST DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE DI KOTA BATAM Jenny Jenny; Suhardi Suhardi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11233

Abstract

This study examines the influence of brand image, brand trust, and product quality on purchasing decisions of The Originote skincare products in Batam City. The increasing competition in the skincare industry and fluctuations in The Originote’s market ranking indicate the importance of understanding key factors that drive consumer purchasing decisions. The objective of this research is to analyze both partial and simultaneous effects of brand image, brand trust, and product quality on purchasing decisions. This study employs a quantitative explanatory approach. Data were collected through questionnaires distributed to 119 respondents who had purchased and used The Originote products, selected using purposive sampling. The data were analyzed using multiple linear regression, supported by t-tests and F-tests. The results reveal that brand image, brand trust, and product quality each have a positive and significant effect on purchasing decisions. Simultaneously, all three variables significantly influence consumers’ purchasing decisions. These findings indicate that a strong brand image, high consumer trust, and superior product quality play an essential role in encouraging consumers to purchase The Originote products. This research is expected to provide practical insights for companies in developing effective marketing strategies to enhance competitiveness in the skincare industry. Keywords : Brand Image; Brand Trust; Product Quality; Purchase Decision
Co-Authors Heryenzus Heryenzus Suhardi Suhardi