Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Briliant: Jurnal Riset dan Konseptual RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian dan Kewirausahaan Sanskara Ekonomi dan Kewirausahaan West Science Business and Management
Catarina Cori Pradnya Paramita, Catarina Cori Pradnya
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH KONSEP KAIZEN (5S) TERHADAP PENINGKATAN DAYA SAING USAHA KECIL DAN MENENGAH (UKM) S, Netty Laura; Paramita, Catarina Cori Pradnya
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1132

Abstract

This study looks at the phenomenon of the sector of Small and Medium Enterprises (SMEs) have a very strategic and important role that can be reviewed from various aspects. It takes the right concept to improve SMEs by implementing the Kaizen Concept (5s) which is a concept already used by big companies. This research is conducted to know the effect of Kaizen Concept on Improving Competitiveness of SMEs. The study used primary data with the dissemination of research questionnaires. Respondents of this research are all SMEs in North Jakarta. The results of this study explain that Aspect Seiri (compact) (X1) has a significant influence on Competitiveness of SMEs (Y). Seiton (Rapi) (X2) has a significant effect on the competitiveness of SMEs in North Jakarta, Seiso Aspect (Resik) (X3) has a significant effect on SME Competitiveness (Y) in North Jakarta. Respondents perceive Seiso (Resik) that belongs quite high. Seiso contribution (Resik) to SME's Competitiveness is explained by 35.7%. Seiketsu aspect (Rawat) (X4) gives a significant influence to SME Competitiveness (Y) in North Jakarta. This means that the better Seiketsu (Rawat) (X4) it will be good also Competitiveness of SMEs (Y) in North Jakarta. The Shitsuke (Rajin) aspect is not significant in influencing the Competitiveness of SMEs in North Jakarta. Simultaneously, Seiri variables, Seiton (Rapi), Seiso (Resik), Seiketsu (Rawat), Shitsuke (Rajin), show a positive and significant impact on SME Competitiveness. Keywords: Kaizen (5s), Competitiveness, Small and Medium Enterprises (SMEs)
The Influence of Business Location and Word of Mouth on Purchasing Decisions Sudirjo, Frans; Paramita, Catarina Cori Pradnya; Yani, Indri; Marjuki, Marjuki; Utami, Eva Yuniarti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision
Analisis Dampak Ekonomi Sirkular terhadap Keberlanjutan Bisnis di Industri Kreatif Kuliner Lokal di Indonesia Yulistina, Yulistina; Khoirina, Siti; Rizaldy, Rizaldy; Paramita, Catarina Cori Pradnya
Sanskara Ekonomi dan Kewirausahaan Vol. 3 No. 02 (2025): Sanskara Ekonomi dan Kewirausahaan
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v3i02.532

Abstract

Penelitian ini menganalisis dampak praktik ekonomi melingkar terhadap keberlanjutan bisnis di industri kreatif kuliner lokal Indonesia dengan menggunakan metode kuantitatif. Sampel dari 78 bisnis disurvei, menggunakan skala Likert (1-5) dan SPSS Versi 25 untuk analisis data. Hasilnya menunjukkan hubungan positif yang signifikan antara praktik ekonomi melingkar dan kinerja ekonomi, lingkungan, dan sosial. Statistik deskriptif menunjukkan skor rata-rata yang tinggi untuk praktik ekonomi melingkar, yang mencerminkan persepsi pentingnya praktik tersebut. Analisis regresi menunjukkan koefisien beta yang kuat untuk kinerja ekonomi, lingkungan, dan sosial. Temuan ini menggarisbawahi peran penting dari praktik-praktik berkelanjutan dalam meningkatkan kinerja bisnis dan menyarankan jalur yang dapat ditindaklanjuti oleh para pemangku kepentingan industri dan pembuat kebijakan untuk mempromosikan keberlanjutan.
Model Perilaku Niat Berkelanjutan Adopsi Mobile Payment UMK di Jawa Timur Widayani, Anna; Rachmawati, Ika; Paramita, Catarina Cori Pradnya
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 4 (2023): Volume 8 Nomor 4, November 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i4.1547

Abstract

Pesatnya perkembangan teknologi di berbagai aspek kehidupan dapat terlihat salah satunya dari kemunculan berbagai aplikasi, termasuk aplikasi mobile payment. Hal ini sangat menunjang perkembangan perekonomian digital Indonesia. Maka pemerintah mendorong pelaku pelaku UMK untuk ikut memperkuat para pelaku usaha agar siap bersaing secara global, sehingga ekonomi yang dijalankan dengan berbasis go digital. Penelitian ini akan mengkaji perilaku niat berkelanjutan adopsi mobile payment UMK di Jawa Timur. Jenis penelitian ini adalah penelitian kuantitatif dengan metode survey. Populasi pada penelitian ini adalah Pemilik UMK di Jawa Timur yang berjumlah 191.312 UMK dengan jumlah sampel 400 UMK. Teknik sampling penelitian ini adalah teknik proportionate stratified random sampling. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar ke responden dan dihitung dengan skala likert. Alat analisis menggunakan alat analisis SEM-PLS. Hasil penelitian ini adalah bahwa semua memiliki pengaruh positif dan signifikan, kecuali Confirmation memiliki pengaruh negatif dan tidak signifikan terhadap variabel Satisfaction.
Barriers to Digital Transformation in SMEs: Insights from a Bibliometric Analysis Judijanto, Loso; Suwandana, I Made Adi; Paramita, Catarina Cori Pradnya
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.987

Abstract

This paper presents a comprehensive bibliometric analysis of the current research landscape concerning digital transformation in Small and Medium-sized Enterprises (SMEs). Through a series of VOSviewer visualizations, we identify major thematic clusters, emerging research trends, unexplored opportunities, and patterns of author collaboration within the field. Our findings reveal a strong initial focus on crisis management in response to the COVID-19 pandemic, which gradually shifted towards long-term strategic issues such as business model innovation, digitalization strategies, and international market expansion. The analysis highlights under-researched areas including specific business processes and implications of digital transformation in the manufacturing sector, suggesting fruitful avenues for future research. Additionally, the study maps the collaboration networks among scholars, uncovering both strong interconnections and potential gaps that offer opportunities for new scholarly partnerships. This paper contributes to the strategic knowledge on digital transformation in SMEs by outlining the evolution of research themes over time and suggesting directions for future research collaborations to enhance the digital resilience and competitiveness of SMEs.
Co-Authors Frans Sudirjo Indri Yani, Indri Judijanto, Loso Marjuki Marjuki Rachmawati, Ika Rizaldy, Rizaldy S, Netty Laura Siti Khoirina Suwandana, I Made Adi Utami, Eva Yuniarti Widayani, Anna Yulistina Yulistina