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All Journal ESENSI: Jurnal Manajemen Bisnis International Journal of Cultural and Art Studies (IJCAS) Anaphora: Journal of Language. Literary and Cultural Studies LingPoet: Journal of Linguistics and Literary Research ESENSI LINGUA Humanities and Language International Journal of Educational Technology and Society Global Education : International Journal of Educational Sciences and Languages Seumike : Society Progress Journal
Dewi Nuryanti
Institut Bisnis Nusantara
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Tindak Tutur Kepala Berita Tentang Pemilu 2009 di Surat Kabar Dewi Nuryanti
ESENSI LINGUA Vol 2 No 1 (2020): Esensi Lingua 2020
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

Penelitian ini menjelaskan tentang jenis-jenis tindak tutur yang terdapat dalam suatu kepala berita di surat kabar serta pengaruh apa saja yang ditimbulkan dari suatu tuturan yang digunakan pada kepala berita di surat kabar tersebut. Penelitian ini merupakan penelitian bersifat deskriptif kualitatif dengan menggunakan teori Austin dan Leech, sementara data diambil dari kepala berita surat kabar. Penelitian ini menemukan bahwa tidak semua jenis ilokusi digunakan dalam suatu kepala berita. Dalam penelitian ini penulis hanya menemukan tiga jenis ilokusi. Selain itu, penggunaan jargon tertentu juga memberikan perlokusi terhadap pembaca suatu berita.
The 2020 Pocari Sweat TV Advertisement’s Interpretation Dewi Nuryanti; Annisa A. T. Basuki
ESENSI LINGUA Vol 2 No 2 (2020): Esensi Lingua 2020
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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This research is aimed to analyze the interpretation of the Pocari Sweat advertisement 2020. The aims are to identify the interpretation meaning of the sentence in the advertisement itself, to identify the way that makes Pocari Sweat become an effective Advertisement that uses the narrative form, and to identify the effects of advertisement that uses the narrative explanation. The writer uses the theory of Dodd 2012 and Rossalotos 2015 to do the research. This research uses the qualitative method. The result of this research shows confidence, freedom, and spirit. Besides that, the way that makes this advertisement effective is the message, before it is too late and regrets getting old. In the conflict, there is a struggle with character confidence. The character, in this advertisement, is a character who builds and gives the message. The plot, this advertisement gives a sequence from the introduction, the conflict, and the result of the conflict itself. The last, the effects of this research provide a positive effect on teenagers. The research also found the moral values in this advertisement: Persistence, keep strong, and never give up.
PELAYANAN PELANGGAN MENGGUNAKAN KOMUNIKASI VERBAL DI ADIRA FINANCE ZAINUL ARIFIN JAKARTA PUSAT Nuryanti, Dewi
ESENSI: Jurnal Manajemen Bisnis Vol 25 No 3 (2022): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi.v25i3.581

Abstract

Penelitian ini bertujuan untuk menjelaskan penggunaan beberapa kata dalam komunikasi verbal oleh pelayanan pelanggan pada para pelanggannya. Data yang digunakan merupakan data rekaman yang direkam dan ditranskripsikan menjadi ujaran-ujaran. Metode kualitatif oleh Cresswell digunakan dalam penelitian ini dan teori Kreidler digunakan dalam menganalisis data. Hasil analisis menemukan tiga istilah utama penggunaan kata dalam beberapa proses. Pertama, penggunaan kata dalam komunikasi verbal terkait ketersediaan pelayanan pada Adira Finance Zainul Arifin, seperti penggunaan istilah kredit multiguna, kredit mobil/motor, kredit elektronik, mebel, serta kredit gawai; kedua, penggunaan kata dalam dalam komunikasi verbal terkait proses penawaran pelanggan seperti masuk ke dalam system CRM Next, memilih prospek potensial, daftar prospek potensial, biodata calon nasabah, menghubungi calon pelanggan; dan ketiga adalah penggunaan kata dalam komunikasi verbal terkait proses pengajuan kredit, seperti memeriksa sejarah pembayaran pelanggan, pemeriksaan unit kendaraan, menghitung struktur kredit, menyediakan formulir dan file pelanggan, proses analis kredit, dan pencairan dana
The Pacman Song Meaning Interpreted through Semiotics Analysis Nuryanti, Dewi; Pragita, Salca
International Journal of Culture and Art Studies Vol. 7 No. 2 (2023): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v7i2.12693

Abstract

This study aimed to interpret the meaning of the song lyrics “Pacman” by EAJ. It used the semiotic analysis by Michael Riffaterre. The research was qualitative descriptive research. Data for the research was the lyrics of the Pacman song by EAJ. The research found that the heuristic reading process in the “Pacman” lyrics still discussed each line’s meaning. It was interpreted when a person loved someone and would give anything and did anything even if it ended painfully as long as he/she was together with his/her mate. Then “Pacman and Lover” was analyzed as a model. “Cause my head says no, but my phone keeps calling you.” and “Over and Over, like it’s Red Rover” was analyzed as a variant. “People who love to die for someone” was analyzed as a matrix. Last, “one-sided love” was explored as a potential hypogram, and “Pacman” was analyzed as an actual hypogram. This research concludes that the hidden meaning of “Pacman” lyrics is when a person loves someone deeply. Even if a loved one hurts him, he will still love his lover. 
Pemaknaan Iklan-Iklan Terkait Kesehatan Pria di Surat Kabar Poskota Nuryanti, Dewi
ESENSI LINGUA Vol 3 No 2 (2021): Esensi Lingua, 2021
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

Penelitian ini mengkaji tentang bagaimanakah konotasi digambarkan melalui iklan terkait kesehatan pria dengan menganalisis positioning iklan dan konotasi yang ditonjolkan dalam iklan-iklan tersebut. Data penelitian merupakan tiga iklan kesehatan pria pada surat kabar. Penelitian ini merupakan penelitian deskriptif kualitatif di mana penulis hanya mendeskripsikan semau fenomena yang dianalisisnya menggunakan bahasa dan tanpa angka. Teori yang digunakan adalah teori oleh Cook dan Barthes. Hasil penelitian menemukan konotasi yang diberikan oleh masyarakat tentang iklan ini adalah bahwa tidak selamanya pria merasa bahwa kesehatan mereka tidak hanya dilihat dari gaya hidup. Kesehatan pria pada iklan berkaitan dengan ’kemampuan’ mereka untuk dapat menyenangkan bahkan memuaskan pasangannya. Oleh karena adanya pergeseran pandangan dalam masyarakat tentang konsep ’kesehatan pria’ tersebut, menyebabkan banyak pria berlomba-lomba untuk menjadi ’sehat’. Konotasi yang sekarang ada di masyarakat tentang pria ’sehat’ adalah mereka yang memiliki ukuran, kekuatan, serta ketahanan yang diinginkan pasangannya. Adapun positioning pada iklan ini menunjukkan bagaimana pengiklan lebih mengedepankan nama produk atau bahan-bahan yang terkandung di dalam produk tersebut. selain itu juga positioning lebih banyak menggunakan gambar untuk menarik perhatian pembaca.
Ideologi dan Kekuasaan dalam Iklan Mobil Honda ”All New City” Nuryanti, Dewi
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research aims to explain how advertisers of a product attempt to convey the ideology present in Honda car advertisements and the power they intend to emphasize through those ads. Additionally, the study seeks to understand the reasons behind the advertiser's choice of positioning in the advertisement. Data were collected from advertisements in the Kompas newspaper. The theories employed in this research include those by Cook, Fairclough, and Barthes. The results of the analysis indicate that the advertiser prioritizes the positioning in this ad by focusing on the interior of the car, highlighting the luxury offered to buyers. The power in this advertisement is demonstrated by the use of the color red, which not all advertisers employ, making it a distinctive feature of this product that is not found in others. Meanwhile, the ideology presented by the advertiser is that only with the Honda "All New City" product, every buyer or user can achieve all their dreams, unlike with other products. With this product, individuals from different social status can enjoy luxury without having to buy an expensive product. This is because the product promises luxury for all societal layers, whether they are affluent or economically ordinary, they will still experience luxury through this product.
Using Local Language in Traditional Market between Sellers and Buyers Ulik, Farras Dwi Farhani; Nuryanti, Dewi
ESENSI LINGUA Vol 5 No 2 (2023): Esensi Lingua, 2023
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research focuses on language variations in buying and selling transaction process at the Embrio Traditional Market located in Kecamatan Makasar, East Jakarta City. This research aims to identify and describe the types of language variations found in interactions between buyers and sellers at the Embrio Traditional Market and describe the factors underlying the use of language variations. The theory used to analyze the data in this study is the theory from Janet Holmes (2017) regarding the use of dialect and the background of the occurrence of language variations, Martin Joos in Naibaho (2020) the variety of languages in terms of formality, and the theory from PWJ Nababan in Naibaho (2020) the variety of languages in terms of utilization. The results of this study are the first (1) to use types of language variations including: the use of dialects, such as Sundanese, Betawi, and Javanese dialects; language variations in terms of utilization, namely use in the economic field; and language variations in terms of formality, namely consultative variety, casual variety, and intimate variety. The second (2) result is the reasons behind the occurrence of language variations, there are the similarity of ethnic background, negotiation strategies, and to attract buyers.
The Use of Satirical Expression in Gila Lu Ndro! Film Nurlian, Ramiz Naufal; Nuryanti, Dewi
ESENSI LINGUA Vol 3 No 1 (2021): Esensi Lingua, 2021
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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This research is aimed to analyze the satirical expression in the GILA LU NDRO! film directed by Herwin Novianto. It is to identify the satirical expression that occur in the film in terms of explaining the purpose, the reason, and, types of using satirical expression by characters. The writers use theory Greenberg, Simpson, Charles, Greek, Catullus, and Marthial. This research applies qualitative method. The result of this research shows social issue that develop in society. The character, in the film has a character who build and provide the message. The plot, this film gives sequence from the introduction, the conflict and the result of the conflict itself. The last, the effects of this research give a positive effect to everyone. The writers also find the moral values in this film such as morality, humanity, attitude, religion, and, politic.
An Ambiguous Meaning Uttered by Characters Found in “My Lecturer My Husband Movie Season 2” Nuryanti, Dewi; Sa’diah, Siti Nurhalimatus
ESENSI LINGUA Vol 6 No 1 (2024): Esensi Lingua, 2024
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

This research aims to find out the reasons of characters uttering some ambiguous words, phrases, or sentences in the movie and to describe the meaning of ambiguous words uttered by characters. This research will also provide some ambiguous characteristic information that appears more often in the movie. The method used for this research is descriptive qualitative and the writers use theory by Crystal (2008). The data audio-visual data taken from the part of the conversation of the movie. The research obtained nine data contained the ambiguous word, phrases, or sentences. They are lexical and structural ambiguity. Lexical ambiguity is a characteristic that often appears in this movie. There are eight data using ambiguous lexical characteristics, while there is one data that uses ambiguous structural.
Using Verbal Language for Customer Service Communication at Adira Finance Zainul Arifin Jakarta Branches Nuryanti, Dewi
ESENSI LINGUA Vol 6 No 1 (2024): Esensi Lingua, 2024
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

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Abstract

The research aimed to explain some terms of words used in verbal communication by customer service to its customers. The data were recorded data taken by recording and transcribing into utterances. The method used was the qualitative method Cresswell and the theory used for analyzing is by using Kreidler’s theory. The result found three general terms of words used in some processes. They are 1) Terms of using words in verbal communication related to service availability at Adira Finance Zainul Arifin, such as The Multipurpose credit, motorcycle/car loans, electronics, furniture, and gadget loans terms; 2) Terms of using words in verbal communication related to customer offering process such as Log in to CRM Next, choose potential leads, list of potential leads, biodata of prospective customers, and contacting prospective customers; and 3) terms of using words in verbal communication related to the credit application process, such as checking the history payment of customers, vehicle units checking, calculating credit structure, providing customers forms and files, credit analyst process, and disbursement of funds.
Co-Authors Annisa A. T. Basuki Arvy N. Osma Britni Delfita Pata Allo K Britni Delfita Pata’ Allo K Clara Yustika Azhari Dina Destari Fazrin, A.T. Imelda Kusumastuty Mawardi Mulia Mulia Novita Kusumaning Tyas Nurlian, Ramiz Naufal Salca Pragita Sa’diah, Siti Nurhalimatus Sitti Azyizah Ulik, Farras Dwi Farhani