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ANALISIS STRATEGI DIGITAL MARKETING DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN MUSLIMAH Putri Fatrisia; Teuku Isnaini; Boihaki Boihaki
Jurnal Ekobismen Vol 3, No 2 (2023): Juni 2023
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v3i2.1353

Abstract

Penelitian ini bertujuan untuk mengetahui strategi digital marketing dan variasi produk dalam keputusan pembelian produk busana muslim wanita. Sampel sebanyak 100 responden, data dikumpulkan dengan penyebaran kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh persamaan regresi Y = 4,936 + 0,501X1 + 0,310X2. Koefisien korelasi (R) sebesar 87,3% dapat diartikan bahwa terdapat hubungan antara faktor strategi pemasaran digital (X1), faktor variasi produk (X2) dan keputusan pembelian (Y). Koefisien terminasi (R2) sebesar 76,3%, terdapat pengaruh yang signifikan antara strategi pemasaran digital dan berbagai faktor dengan keputusan pembelian pada tingkat yang signifikan (sig. 0,000), sedangkan sisanya sebesar 23,7% dipengaruhi oleh faktor lain selain persamaan tersebut. T Nilai Thitung yang diperoleh pada tes lebih besar dari Ttabel. Uji F diperoleh F hitung sebesar 156.141 dan F tabel dengan tingkat kepercayaan 05% diperoleh sebesar 2,31 (F tabel). Berdasarkan hasil uji F, keputusan penelitian ini adalah memperoleh F-score lebih besar dari F-tabel,  hasil penelitian ini dapat diambil keputusan menerima hipotesis Ha dan menolak Ho. Kata Kunci: Strategi Dgital Marketing, ragam Produk dan Keputusan Pembelian
Impacts of Government Policies, Technological Innovation, and Competitive Advantage on Post Pandemic MSME Financial Evi Maulida Yanti; Boihaki; Fatmayanti; Denni
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.81

Abstract

The aim of this research was to analyze the role of government, technological innovation, competitive advantage, and financial institutions in the performance of MSMEs post-pandemic. This research was quantitative research. The data processing used in the research was SmartPLS. This research was conducted in Aceh Province, where 200 MSME managers were selected as samples. The results of this research showed that the role of government had a negative effect on the performance of MSMEs, technological innovation had a positive effect on the performance of MSMEs, competitive advantage had a positive effect on the performance of MSMEs, the role of government had a negative effect on financial institutions, technological innovation had a positive effect on financial institutions, competitive advantage had a negative effect on financial institutions, financial institutions had a negative influence on the performance of MSMEs, financial institutions mediated the role of government on the performance of MSMEs, financial institutions mediated innovation technology on the performance of MSMEs, and financial institutions mediated competitive advantage on the performance of MSMEs. This meant that MSMEs needed to continue improving innovation technology and competitive advantage through financial institutions and the role of government in supporting MSME performance. Innovation technology and competitive advantage needed to be improved in achieving maximum MSME performance in the current technological era because technological civilization was increasingly developing. Keywords: role of government, innovation technology, competitive advantage, financial firm, msme performance
Analysis of The Potential Bankruptcy of Beginning Entrepreneurs Using The Altman Z-Score, SpringateOhlson, Grover, and Zmijewski Methods In The Middle Of The Covid-19 Pandemic Isnaini, Teuku; Yusnidar, Cut; Boihaki, Boihaki
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v11i2.7010

Abstract

This study uses the Altman Z Score, Springate, Ohlson, Grover, and Zmijewski methods to measure the potential for bankruptcy for Aceh beginner entrepreneurs registered with the Cooperatives, Small and Medium Enterprises Office in 2022. The purpose of this study is to analyse and test whether there are differences in the calculation results between Altman, Springate, Ohlson, Grover, and Zmijewski methods when used to predict the bankruptcy of business actors in 2022, as well as the most accurate method in predicting the bankruptcy of businesses registered as SMEs in 2022. The population used in this study is all Aceh beginner entrepreneurs registered in the Department of Cooperatives, SMEs in 2022, selected with certain criteria using the objective sampling method. The data in this study is quantitative data with survey data sources, namely secondary from the Annual Financial Reports published by the Cooperatives and SMEs Office in 2022. The data acquisition technique uses documentation techniques. The data analysis method used descriptive statistical methods, normality tests, and hypothesis testing using a paired sample t-test to test the accuracy of the method. The data analysis method used descriptive statistical techniques, normality tests, hypothesis testing with paired sample t-test and accuracy of prediction methods. The results obtained showed that there were significant differences between the methods of Altman, Springate, Ohlson, Grover, and Zmijewski, and there were methods with the highest level of accuracy, namely the Grover model of 90.17%.
The Factors That Influence The Financial Performance of Islamic Banks Yanti, Evi Maulida; Syahrum, Andi; M, Agussalim; Denni; Yulianti, Rahmah; Boihaki; Al-Shaibah, Ali Abdullah Amer Bin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.66

Abstract

Background: The distinction between sharia and conventional practices has enabled sharia banks to withstand monetary crises. It is crucial to assess Sharia Commercial Banks' performance using capital adequacy ratios, operating expenses to income, net operating margin, and non-performing financing. These metrics help increase bank income through return on assets and address high financing issues, ensuring operational efficiency and alignment with management expectations.Purpose: This research aims to determine the factors that influence the performance of Sharia Commercial Banks which are proxied by return on assets as the dependent variable, capital adequacy ratio, operating expenses to operating income and net operating margin as the independent variable and non-performing financing as the intervening variable.Design/methodology/approach: This research is quantitative research using secondary data through financial reports. The total population from 2017 to 2023 is 16 banks. The analytical method used in this research is panel data regression with the help of the Eviews application through the Chow, Hausman and Lagrange tests.Finding/result: The research results show that the capital adequacy ratio has no effect on non-performing financing, operating expenses to operating income has no effect on non-performing financing, net operating margin has an effect on non-performing financing, the capital adequacy ratio has no effect on return on assets, operating expenses to operating income has an effect on return on assets and net operating margin has no effect on return on assets. Then the indirect influence is that non-performing financing is unable to mediate the influence of capital adequacy ratio on return on assets, non-performing financing is unable to mediate the influence of operating expenses to operating income on return on assets and non-performing financing is unable to mediate the influence of net operating margin on returns. Conclusion: The capital adequacy ratio, operating expenses to operating income and net operating margin have no influence on non-performing financing, then the capital adequacy ratio, net operating margin and non-performing financing have no influence on returns. on assets, while operating expenses to operating income have an influence on return on assets. An indirect influence can be conveyed that non-performing financing is unable to mediate the capital adequacy ratio, operating expenses to operating income, net operating margin to return on assets. This research can be used as a guide for assessing business performance through the factors that influence it.Originality/value (state of the art): In assessing the relationship between capital adequacy ratio, operating expenses to operating income and net operating margin to non-performing financing mediated by return on assets, this research explores the contributing factors to the prosperity of developing countries, especially Indonesia, which can help investors and policy makers in making decisions. appropriate way to improve company performance. Keywords: capital adequacy ratio, net operating margin, return on assets, non-performing financing, operating expenses on operating income
The Effect Of Distribution, Digital Marketing And Consumers On Interest In Buying Korean Music Album In Students Yusnidar, Cut; Boihaki, Boihaki; Isnaini, Teuku; Azzuhra, Muslimah
Dharmas Education Journal (DE_Journal) Vol 4 No 1 (2023): Juni
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/dejournal.v4i1.1107

Abstract

This study aims to determine "The Influence of Distribution, Digital Marketing and Consumer Attraction on Students' Interest in Buying Korean Music Albums (Study on Korean Music Fans in the Sigli Area, Pidie Regency)". Where the independent variables are Distribution (X1), Digital Marketing (X2) and Attractiveness (X3), and Purchase Interest (Y) as the dependent variable. The population in this study were students who are fans of Korean Music in the Sigli Area, Pidie Regency. Then the Simple Random Sampling method is used, namely the sampling of members of the population is done randomly without regard to the existing strata in the population. Based on the research results, the regression equation is obtained: Y = 2.028 + 0.316 X1 + 0.232 X2 + 0.415 X3. Based on the results of the analysis above, it can be concluded that of the three variables studied, it turns out that the consumer attractiveness variable (X3) has the most dominant influence of 41.5% on buying interest (Y) Korean music albums for Korean music fans in the Sigli area, District Pidie. The influence between the dependent and independent variables, namely each distribution variable (X1), digital marketing (X2) and consumer attractiveness (X3) on buying interest (Y) Korean music albums for Korean music fans in the Sigli area, Pidie Regency with a correlation index of 92.1% This means the relationship is very strong.