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All Journal Jurnal Kepariwisataan Jurnal Abdi Masyarakat
Ida Bagus Made Wiyasha
Institut Pariwisata dan Bisnis Internasional
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Restorasi produk uma kawan: produk wisata berbasis masyarakat di desa baturiti tabanan Komang Trisna Pratiwi Arcana; pranatayana Ida Bagus Gde; Ida Bagus Made Wiyasha
Jurnal Abdi Masyarakat Vol. 2 No. 1 (2022): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3342.232 KB) | DOI: 10.22334/jam.v2i1.18

Abstract

Mitra Program Pengabdian Kepada Masyarakat (PKM), Uma Kawan; merupakan salah satu wisata perdesaan berbasis masyarakat yang berlokasi di desa Baturiti Kecamatan Kerambitan Kabupaten Tabanan Bali. Uma Kawan dikelola oleh Kelompok Sadar Wisata (Pokdarwis) desa Baturiti yang dirintis sejak 29 November 2018. Produk yang ditawarkan adalah swing, cycling, tracking, dan kuliner tradisional khas perdesaan oleh warga Baturiti. Upaya memasarkan produk Uma Kawan dengan words of mouth atau biasa disebut dengan dari mulut ke mulut pengunjung. Pandemi Covid 19 mengakibatkan kegiatan Uma Kawan mati suri yang berakibat tidak berfungsinya fasilitas seperti swing, perlengkapan penyajian kuliner, serta sarana toilet. Dari sisi sumber daya manusia (SDM), tingkat keterampilan dan motivasi menurun drastis. Juga, Uma Kawan tidak memiliki media untuk mengkomunikasikan produk-produknya secara elektronik. Tujuan Pengabdian Kepada Masyarakat (PKM) memberikan solusi atas masalah yang dihadapi oleh Uma Kawan dengan meningkatkan kemampuan teknis SDM di bidang pelayanan (service). Pelatihan teknis basic table set-up, penyiapan minuman sehat tanpa alkohol, penyiapan minuman kopi, pengadaan sign board, dan mengelola web adalah solusi yang ditawarkan dengan tetap menjalankan protokol kesehatan. Dengan pelatihan ini diharapkan Uma Kawan memiliki standar mutu layanan serta produk yang ditawarkan sesuai dengan segmen pasarnya yaitu individu yang mencari kesehatan (health seeking) melalui kegiatan cycling dan tracking di lingkungan alam pedesaan. Hasil dari pelatihan ini bahwa peserta telah menguasai dengan baik materi yang diberikan serta siap untuk diterapkan saat Uma Kawan beroperasi kembali.
INOVASI SERVICE BLUEPRINT PADA ERA PANDEMI COVID-19: STUDI KASUS DESA WISATA CARANGSARI I Ketut Muliadiasa; Ida Bagus Made Wiyasha
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1022

Abstract

Consistency of service quality was a strategic factor in achieving sustainable tourism. This study aimed to design a service blueprint for tourist products in the Carangsari village. There were 4 (four) service blueprints intended as prototypes for the tugek mask dance, trekking, kecak dance, and accommodation services. The service blueprint was a flow chart of activities from the four tourist products the Carangsari tourist village offered. In the service blueprint protype there were 2 (two) factors studied: the sequence of tourist activities and the function of the service providers involved in the Carangsari tourist village. For the order of tourist activities, the design of a service blueprint was adjusted for each tourist product offered. The service provider function included 5 (five) functions applicable to all tourism products: physical evidence, customer actions, public service actions, back staff actions, and support and system actions. The head of the Carangsari tourism village, representing the tourism stakeholders of the Carangsari tourism village, expressed his appreciation for the design of the prototype of the service blueprint to provide consistency in the quality of service for tourists. The prototype of the service blueprint should be updated by the dynamics of the tourism industry. Due to time limitations, impacts and results of service blueprint prototype applications for four tourism products offered by Carangsari Tourism Village have not been evaluated. Conducting another research program to evaluate the effectiveness of service blueprint prototype applications is strongly suggested.
Co-Authors Komang Trisna Pratiwi Arcana Muliadiasa, Ketut pranatayana Ida Bagus Gde