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KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR Astina, Made Arya; Muliadiasa, Ketut
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1779

Interaksi antara pedagang dengan para wisatawan asing menarik untuk diteliti. Para pedagang yang umumnya berlatar belakang budaya Bali dan sebagian besar berlatar belakang pendidikan dasar ini setiap harinya melakukan komunikasi dengan para wisatawan yang memiliki bahasa dan budaya yang berbeda. Berdasarkan hal tersebut maka rumusan masalah dari penelitian ini adalah (1) Bagaimana pola komunikasi lintas budaya pedagang lokal dengan wisatawan asing dalam berkomunikasi di Pantai Sanur? (2) Faktor-faktor apa saja yang menjadi pendukung dan penghambat pedagang lokal dengan wisatawan asing dalam berkomunikasi di Pantai Sanur? Penelitian ini dilaksanakan di wilayah Pantai Sanur, yang meliputi daerah Semawang, Sindu, dan Padang Galak. Adapun informan penelitian ditentukan secara purposive sampling berdasarkan kriteria-kriteria tertentu. Tipe penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kualitatif. Pada penelitian ini dipaparkan konsep pola komunikasi, proses adaptasi lintas budaya, komunikasi interpersonal, perilaku dalam komunikasi, konsep komunikasi lintas budaya. Model komunikasi lintas budaya dari para pedagang lokal dengan para wisatawan asing bahwa para pedagang menggunakan komunikasi dengan bahasa non-verbal seperti misalnya lambaian tangan, jabatan tangan, senyuman dan tatapan mata. Pedagang lokal juga menggunakan bahasa verbal yaitu dengan menggunakan kalimat bahasa Inggris yang pendek dan tanpa memperhatikan pola bahasa Inggris yang benar. Beberapa hal yang menjadi pendukung komunikasi lintas budaya antara pedagang dengan wisatawan asing adalah faktor budaya pedagang di Pantai Sanur yang memiliki karakter terbuka dan ramah terhadap orang asing. Faktor lainnya adalah faktor kebutuhan ekonomi yang mengharuskan para pedagang berusaha berkomunikasi dengan para pendatang. Sedangkan yang dianggap sebagai faktor penghambat adalah minimnya penguasaaan bahasa Inggris yang baik dan benar. Serta kurangnya pemahaman akan perlunya pelayanan prima terhadap para wisatawan.

KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR Made Arya Astina; Ketut Muliadiasa
Jurnal Ilmiah Hospitality Management Vol 8 No 1 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

It is interesting to do research about the interaction between the local seller and the foreigners. The sellers who generally have Balinese cultural and basic educational background, every day to communicate with the tourists who have a language and a different culture. Based on the back ground of the problem, this research can be indicated into:Â (1) How is the pattern of cross-cultural communication with foreign tourists with local traders at Sanur Beach? (2) What are the factors which are supporting and threat the local traders in communicating with foreign tourists on the beaches of Sanur?. This research was conducted in the area of Sanur beach, which are in Semawang, Sindu, and Padang Galak. This research is used purposive sampling based on certain informants criteria. The type of this research is a descriptive study using a qualitative approach. In this study, presented the concept of patterns of communication, cross-cultural adaptation process, interpersonal communication, behavior in communication, the concept of cross-cultural communication. The conclusion of this research as follows: Model of cross-cultural communications of local traders with the foreign tourists that traders use communication with non-verbal language such as waving, handshakes, smiles and eye contact. Local traders also used verbal language by using short English sentences without paying attention to the pattern of correct English. Some things can be a cross-cultural communications support between trader and foreign tourists are cultural vendorsâ€™ factors at Sanur beach who have an open character and friendly towards strangers. Another factor is the economic factor needs traders are trying to communicate with the settlers. While considered as a limiting factor is the lack of mastering a good English As well as the lack of understanding of the excellent service to the tourists.

THE PERCEPTION OF THE VISITOR EXPERIENCE AT THE PURA PUSEH BATUAN IN GIANYAR BALI AS A TOURIST ATTRACTION I Ketut Muliadiasa
Jurnal Ilmiah Hospitality Management Vol 6 No 1 (2015)
Publisher : Institut Pariwisata dan Bisnis Internasional

The aim of this study was to describe the visitors experience during their visit to â€˜The Pura Puseh Batuanâ€™ as tourist destination in Gianyar, Bali regency on, and was to describe the management of â€˜The Pura Puseh Batuanâ€™ temple as one of cultural tourist attractions in Gianyar, Bali The theoretical review is perception theoretical review is based on costumerâ€™s experience that refers to the seven of variables such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge.This study used primer data with the survey method by interviewing the personals who manage â€˜The Pura Puseh Batuanâ€™ and by using the questioners which were obtained from the visitor through the sampling of quota were 60 respondents.Â By using the class of interval technique would be obtained mean, it would show each variable level was studied and score to deviation standard.The result of this studied showed that there were two variables, Hedonism and Novelty which obtained poor score to its indicators with mean of 1.0.Â Â The visitors did not feel getting involved in these activities, this means they did not obtain interesting experience.Â The score of the variables such as local culture, refreshment, meaningfulness, and knowledge had 3.23 score in average category, for the involvement variable had good category was 3.49. The deviation standard of all variable had the score under 1 (one) which showed the data score clustered around average or mean and had a low deviation of mean.The implication of this study positively would be responded by the management of â€œThe Pura Puseh Batuanâ€™ to improve their tourist attraction by giving priority to the values of the temple as an entity which is sanctified by Hindus people on Bali.

KAJIAN PRODUK WISATA BAHARI PANTAI TANJUNG BENOA Made Arya Astina; Ketut Muliadiasa
Jurnal Ilmiah Hospitality Management Vol 8 No 2 (2018)
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to identify the quality of marine tourism products which are limited to indicators of Attractions, Accessibility, Amenities, and Ancilary on Tanjung Benoa marine tourism destinations, knowing the socio-demographic conditions of tourists who come to Tanjung Benoa marine tourism destinations, as well as contributing marine tourism development strategies in Tanjung Benoa. Based on the purpose of this study, several theories, concepts and literature studies referred to this study include the concept of tourism, marine tourism, product quality (tourist attraction), product development. Meanwhile, the research method that used in this study was descriptive analysis about the conditions of Attractions, Accessibility, Amenities, and Ancilary in marine tourism on the Tanjung Benoa beach. Direct observation and distribution of questionnaire for the tourists in the Tanjung Benoa area was carried out to directly assess the object of research at this location. The analysis of secondary data consist of the number and condition of facilities and infrastructure assessed from the perception of tourists. As the result of the problem formulation in this study, it could be obtained the data or information about the condition of attraction quality, amenities and activities in Tanjung Tanjung Benoa marine tourism, and contributes to the development strategy of the tourism area. The results of this study could be used to develop marine tourism in the Tanjung Benoa tourist area which is expected to be a quality and sustainable marine tourism area.Â Keywords: Marine Tourism, Quality of tourist attraction, Development potential

Pelatihan videografi promosi sederhana untuk pemula Komang Trisna Pratiwi Arcana; Komang Ratih Tunjungsari; I Ketut Muliadiasa
Jurnal Abdi Masyarakat Vol. 1 No. 2 (2021): Agustus
Publisher : Institut Pariwisata dan Bisnis Internasional

Desa Kuta merupakan salah satu desa yang saat ini terdampak pandemi karena salah satu destinasi wisata di Bali. Institut Pariwisata dan Bisnis Internasional merupakan kampus pariwisata dan perhotelan yang wajib melaksanakan tridarma perguruan tinggi, terdiri dari pengajaran, penelitian, serta pengabdian masyarakat. Kondisi perekonomian saat ini sangat berdampak kepada masyarakat di sekitar Kuta yang mata pencahariannya sebagian besar di bidang pariwisata. Kondisi pandemi seperti ini dapat dimanfaatkan untuk menambah keterampilan diri dalam berbagai hal positif, salah satunya adalah membuat video promosi, Video promosi dapat digunakan secara berkelanjutan untuk promosi dan menarik pelanggan baru ataupun mengingatkan pelanggan lama untuk dating kembali ke suatu bisnis. Pengumpulan data pada penelitian ini menggunakan metode observasi dan dokumentasi. Teknik analisis data yang digunakan adalah analisis exploratorI. Adapun strategi yang digunakan adalah mensinergikan kemampuan mahasiswa, dosen kampus IPB Internasional serta dosen kampus dari Institut Seni Indonesia Denpasar dan dosen dari STIKI Indonesia untuk memberikan pelatihan video promosi sederhana untuk pemula. Harapannya dengan dilakukannya kegiatan ini, masyarakat lokal menjadi lebih terampil dan dapat memanfaatkan keterampilannya tersebut untuk menambah penghasilan di masa pandemi ini.

STILISTIKA PADA WACANA INSTAGRAM-ADS HOTEL KAYON RESORT Ni Putu Isha Aprinica; Luh Eka Susanti; Ketut Muliadiasa
SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia Vol 10, No 3 (2022): SEPTEMBER 2022
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/sastranesia.v10i3.2753

Advertising is part of the communication process in which the components contained in the advertisement are in the form of sentences as a form of language style commonly found in society. Kayon Resort is located on the hillside of Ubud, surrounded by the sacred Petanu River and lush tropical rainforest providing a relaxing atmosphere. The purpose of this study was to determine the meaning and stylistics of the Kayon Resort Ubud hotel advertisement.In terms of marketing the products and services owned by the kayon resort, management uses advertisements and uploads them on sosial media owned by the hotel. Various promos and attractive offers were made by the hotel, one of which is Instagram. This research is qualitative research that is described descriptively using advertising data uploaded to sosial media. This study discusses the stylistics and imagery used in the kayon resort advertisements uploaded on sosial media.

Increasing the capacity of community resources through hospitality training I Gusti Ayu Eka Suwintari; Putu Eka Wirawan; I Ketut Muliadiasa; Kadek Ayu Ekasani; Timotius Prastio
Community Empowerment Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8285

Kenderan Village is a village located in Tegalalang District, Gianyar Regency. This village has several potentials that are an attraction for tourists to visit, such as Manuaba Waterfall and Griya Sakti Manuaba Temple at Tangkas Banjar, Telaga Waja Temple at Kepitu Banjar, Sarcophagus at Batulusu Subak Uma Lawas Kaja Temple, and many more. The purpose of this activity is to conduct pieces of training related to the fields of F&B Service, F&B Product, Housekeeping, and front office, with the main target being the local community involving village heads, tourism village managers, and the head of the Kenderan Village Pokdarwis. This activity is carried out through training and mentoring with workshop methods, guided practices, and comparative studies. The conclusion of these training activities was positive responses from the participants, the Head of Kenderan Village, and the Chair of the Pokdarwis of Kenderan Village and they also wanted this activity to be carried out continuously. In addition, there was an increase in the participants' understanding of their skills, this was seen from the number of those who passed competency certification as much as 81.8% in the areas of Food Service, Food Product, Housekeeping, and Front Office.

Marketing Strategy for Chinese Market to Increase Room Occupancies at The Plataran Ubud Hotel I Ketut Muliadiasa; Ni Putu Isha Aprinica
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Nowadays, Chinese tourists dominate Indonesian tourism, an increase in the number of Chinese tourists visiting Bali is quite significant every year. The marketing method that focuses on the Chinese market is still not maximized. This is evidenced by a decrease in the number of Chinese tourists visits. Even now the room occupancy rate targeted by Plataran Hotel Ubud has not yet reached the desired target. The urgency of this research is a degradation in the volume of sales of rooms at Hotel Plataran Ubud, which causes a derivation in the quantity of tourist visits which results in a decrease in employment for the community. Data collection techniques used were observation, interviews, document studies and questionnaires. The data analysis technique is using qualitative descriptive analysis, IFAS EFAS and SWOT analysis. The results of this study are to produce the right marketing strategy used in increasing the sales volume of hotel rooms at the Ubud Plataran Hotel.

Peran Estetika Postmodern pada Pengembangan Potensi Wisata Spiritual Alas Metapa Sebagai Daya Tarik Wisata di Desa Peninjoan, Kecamatan Tembuku, Kabupaten Bangli I Ketut Muliadiasa; Ni Putu Isha Aprinica; Arik Agustina
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Paninjoan dengan lingkungan yang asri dan sejuk ini menjadi desa potensial yang mampu mengembangkan destinasi wisata berbasis panorama alam dan spiritual. Dalam kaitannya dengan globalisasi, keindahan alam sebagai nilai intrinsic yang merupakan perwujudan estiteka dari wisata spiritual alas metapa sudah mengalami perubahan penempatan fasilitas yang tidak memenuhi konsep tri hita karana. Implikasi dari penempatan fasilitas yang tidak sesuai adalah ketidak konsistenan kualitas fasilitas yang dirasakan oleh wisatawan. Tujuan penelitian ini adalah Untuk mengkaji peran estetika postmoderen pada pengembangan potensi wisata alas metapa sebagai daya tarik wisata. Penelitian dilakukan pendekatan observasi; kegiatan yang dilakukan secara langsung, tidak langsung terhadap literatur dan hasil penelitian terdahulu yang berkenaan dengan pariwisata terutama tentang desa wisata spiritual. Melalui observasi ditarik kesimpulan mengenai suatu masalah untuk kemudian ditaik kesimpulan. Dengan menggunakan observasi tidak langsung, seorang peneliti memiliki kesempatan untuk lebih dekat dengan bidang penelitian. Ini berarti metode tinjauan pustaka merupkan metode analisis teoritis yang mengkaji dan membahas materi secara teoritis dan deskriptif dan dalam kontek tertentu dapat dilakukan perbandingan dengan sebuah konsep. Hasil dari penelitian ini adalah adanya perubahan terhadap nilai-nillai estetika terhadap daya tarik wisata dan tatanan kehidupan masyarakat. Globalisasi mengaalihkan tujuan kehidupan masyarakat yang tidak hanya terpaku pada kulitas atau estetika, namun lebih kepada kuantitas dalam memenuhi kebutuhan wisatawan.

Peran Estetika Postmodern pada Pengembangan Potensi Wisata Spiritual Alas Metapa Sebagai Daya Tarik Wisata di Desa Peninjoan, Kecamatan Tembuku, Kabupaten Bangli Ketut Muliadiasa; Ni Putu Isha Aprinica; Arik Agustina
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Paninjoan dengan lingkungan yang asri dan sejuk ini menjadi desa potensial yang mampu mengembangkan destinasi wisata berbasis panorama alam dan spiritual. Dalam kaitannya dengan globalisasi, keindahan alam sebagai nilai intrinsic yang merupakan perwujudan estiteka dari wisata spiritual alas metapa sudah mengalami perubahan penempatan fasilitas yang tidak memenuhi konsep tri hita karana. Implikasi dari penempatan fasilitas yang tidak sesuai adalah ketidak konsistenan kualitas fasilitas yang dirasakan oleh wisatawan. Tujuan penelitian ini adalah Untuk mengkaji peran estetika postmoderen pada pengembangan potensi wisata alas metapa sebagai daya tarik wisata. Penelitian dilakukan pendekatan observasi; kegiatan yang dilakukan secara langsung, tidak langsung terhadap literatur dan hasil penelitian terdahulu yang berkenaan dengan pariwisata terutama tentang desa wisata spiritual. Melalui observasi ditarik kesimpulan mengenai suatu masalah untuk kemudian ditaik kesimpulan. Dengan menggunakan observasi tidak langsung, seorang peneliti memiliki kesempatan untuk lebih dekat dengan bidang penelitian. Ini berarti metode tinjauan pustaka merupkan metode analisis teoritis yang mengkaji dan membahas materi secara teoritis dan deskriptif dan dalam kontek tertentu dapat dilakukan perbandingan dengan sebuah konsep. Hasil dari penelitian ini adalah adanya perubahan terhadap nilai-nillai estetika terhadap daya tarik wisata dan tatanan kehidupan masyarakat. Globalisasi mengaalihkan tujuan kehidupan masyarakat yang tidak hanya terpaku pada kulitas atau estetika, namun lebih kepada kuantitas dalam memenuhi kebutuhan wisatawan.

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