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Peningkatan Pemasaran Pada Eduwisata Indo Natural Farm Sukabumi Liliawati, Lia; Aldira, Zahra
SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Vol 6 (2024)
Publisher : SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan)

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Eduwisata Indo Natural Farm Sukabumi merupakan wisata alam perkebunan dan peternakan dengan konsep wisata yang menggabungkan aspek hiburan dengan informasi dan pembelajaran. Dengan persaingan bisnis yang semakin kuat terutama di dunia pariwisata, pemasaran menjadi aspek yang sangat penting dalam pengembangan sebuah eduwisata terutama dalam upaya meningkatkan jumlah pengunjung. Maka dari itu peneliti akan mengidentifikasi peningkatan pemasaran di Eduwisata Indo Natural Farm Sukabumi. Penelitian ini bertujuan untuk mengetahui strategi peningkatan pemasaran Eduwisata Indo Natural Farm Sukabumi. Metode penelitian yangd igunakan adalah metode kualitatif dan kuantitatif dan menggunakan teknik pengumpulan data antara lain observasi, mini FGD, studi kepustakaan, dan penyebaran angket/kuisioner kepada 94 responden yaitu pengunjung Eduwisata Indo Natural Farm Sukabumi. Dari hasil kuisioner tersebut dapat diketahui sejauh mana pemasaran yang telah dilakukan oleh Eduwisata Indo Natural Farm Sukabumi dalam meningkatkan jumlah pengunjung Eduwisata.

KUALITAS PELAYANAN POSYANDU DI KECAMATAN GUNUNG GURUH KABUPATEN SUKABUMI Hendraningsih, Ratih; Liliawati, Lia; Arief Firman Nurdin, Mochamad; Mita Afriani
Mimbar Administrasi Mandiri Vol. 21 No. 1 (2025): Mimbar Administrasi Mandiri
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/mimbar211211

Service quality is the main benchmark in the success of a public service. Posyandu is one of the public service providers for the community. The purpose of this study is to evaluate the services of posyandu cadres in providing services to the community, to find out the achievement of the results of cadre services compared to the expectations of the community regarding information literacy, parenting and professionalism of cadres. This study uses the SERVQUAL method where in this method objects are measured using dimensions such as tangible, reliability, responsiveness, assurance and empathy. The object of this study is the cadres of posyandu in Gunung Guruh District as many as 74 posyandu spread across 5 villages. The total population in this study is 4,395 mothers of infants/toddlers and pregnant women with a sample of 97 mothers of babies/toddlers and pregnant women. The results of the study showed that from the five dimensions of service, there was a gap between perception and average expectations of -0.299 with an average percentage of perception achievement of 93.24%. The lowest percentage is found in the physical evidence dimension (tangible) with a perception achievement of 85.65 with a gap of -0.631, in this physical evidence dimension shows several indicators that must be improved. Meanwhile, the achievement of perception of the other four dimensions is above 90%.

Implementasi Laporan Divisi Keuangan Berdasarkan Standar Operasional Perusahaan pada PT. Indo Spicies Trading, Sukabumi Reynold Gustaf; Lia Liliawati; Aghniya Nadira Zahrotu Nissa
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 2 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i2.461

This study aims to design a Standard Operating Procedure (SOP) in the Finance Division of PT Indo Spices Trading, located in Sukabumi Regency. SOP is an important guideline that ensures that all of the company's financial activities run systematically, efficiently, and in accordance with accountability standards. In this study, the method used is a qualitative descriptive approach with data collection through observation, interviews, and internal company document studies. The results of the study indicate that the implementation of SOP in the Finance Division can improve the effectiveness of the administration process, reduce the risk of errors in financial recording, and strengthen supervision and transparency. The designed SOP includes cash management procedures, financial reporting, operational cost control, and internal audit implementation. With this SOP, it is hoped that PT Indo Spices Trading will be able to improve better financial governance and support the growth and sustainability of the company in accordance with the vision of "Grow Together, Successfully Together."

Implementasi Laporan Divisi Keuangan Berdasarkan Standar Operasional Perusahaan pada PT. Indo Spicies Trading, Sukabumi Reynold Gustaf; Lia Liliawati; Aghniya Nadira Zahrotu Nissa
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 2 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i2.461

This study aims to design a Standard Operating Procedure (SOP) in the Finance Division of PT Indo Spices Trading, located in Sukabumi Regency. SOP is an important guideline that ensures that all of the company's financial activities run systematically, efficiently, and in accordance with accountability standards. In this study, the method used is a qualitative descriptive approach with data collection through observation, interviews, and internal company document studies. The results of the study indicate that the implementation of SOP in the Finance Division can improve the effectiveness of the administration process, reduce the risk of errors in financial recording, and strengthen supervision and transparency. The designed SOP includes cash management procedures, financial reporting, operational cost control, and internal audit implementation. With this SOP, it is hoped that PT Indo Spices Trading will be able to improve better financial governance and support the growth and sustainability of the company in accordance with the vision of "Grow Together, Successfully Together."

PROSEDUR PENYELENGGARAAN PENGATUR ACARA PERNIKAHAN (WEDDING ORGANIZER) PADA AFFAY PROJECT DI KOTA SUKABUMI Lia Liliawati; Rahyang Rizal; Markus Fajar Nugroho
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 1 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

This study aims to determine the procedure for organizing a wedding ceremony at the Affay Project in Sukabumi City. To find out the obstacles and solutions faced in the procedure for organizing a wedding ceremony at the Affay Project in Sukabumi City. This research method uses Direct Observation (Observation), interviews and literature study. In this study, the authors analyzed the data descriptively, namely only seeing, describing a phenomenon that is currently happening in the procedures for organizing the Wedding Event Project in Sukabumi City. The results of this study indicate that the procedures for organizing wedding arrangements at the Affay Project are not in accordance with the procedures, including in the event section, the equipment section and the implementation section. The solution to the constraints on the implementation of the marriage organizer is the solutions that the authors conclude, namely the Affay Project to add volunteer human resources or to let it be overwhelmed to minimize double jobs. The Affay Project makes 2 plans in the arrangement of the events and the Affay Project asks the consumer, namely the bride and groom and their family, to take the time to double-check the wedding package order to minimize the sudden addition or reduction of equipment

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