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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Ilomata International Journal of Management Ilomata International Journal of Management
Rd. D Lokita Pramesti Dewi
Institut Ilmu Sosial dan Manajemen STIAMI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Branding Strategy in Food Trends to Grow Entrepreneur's Interest in Opening a Business (Study on Takoyaki & Okonomiyaki Kireidesu SME, East Jakarta) Rd. D Lokita Pramesti Dewi; Jamalullail Jamalullail
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.648 KB) | DOI: 10.52728/ijjm.v3i4.579

Abstract

Culinary, with various types of food and various menus, is now rife in the midst of society, especially during the current pandemic. It is added with the implementation of The Community Activities Restrictions Enforcement (CARE) by the government to limit the physical interaction between people and groups in an effort to reduce the transmission of COVID-19. With this implementation, the activities of people going out of the house are decreasing. This is what fosters public interest in buying food online. Companies that run online applications currently provide many attractive promos to attract the attention of consumers using their services. Marketing strategies and brands that exist in food trends businesses are diverse, in the current pandemic, there are many creative ideas for entrepreneurs to work with online culinary application service companies whose aim is to make it easier for consumers to buy food online. People who use this marketing and branding strategy also find it helpful because they don't need to leave the house to buy food, by using an application on their gadget the food will be delivered by an online motorcycle taxi driver (Ojol). Still because of the pandemic, many workers got laid off so many of them switch to opening a business, and most of the business they do is to open a contemporary culinary business. From the many culinary businesses that have sprung up, it also indirectly fosters the interest of entrepreneurs to open culinary businesses. The research method in this study used a qualitative descriptive with reference to the theory of Hierarchy Effect Models using the AIDA model as a stage of assistance in marketing targets to consumers. The source of the research data above was taken by using primary data (interviews and documentation). While the purpose of this study was to analyze the effect of the "Digital Branding" Strategy on food trends businesses in order to foster creativity and interest of Entrepreneurs in opening a culinary business or business opportunity, especially during the pandemic.
Digital Branding Strategy in Food Trends to Grow Entrepreneur's Interest in Opening a Business (Study on Takoyaki & Okonomiyaki Kireidesu SME, East Jakarta) Rd. D Lokita Pramesti Dewi; Jamalullail Jamalullail
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i4.579

Abstract

Culinary, with various types of food and various menus, is now rife in the midst of society, especially during the current pandemic. It is added with the implementation of The Community Activities Restrictions Enforcement (CARE) by the government to limit the physical interaction between people and groups in an effort to reduce the transmission of COVID-19. With this implementation, the activities of people going out of the house are decreasing. This is what fosters public interest in buying food online. Companies that run online applications currently provide many attractive promos to attract the attention of consumers using their services. Marketing strategies and brands that exist in food trends businesses are diverse, in the current pandemic, there are many creative ideas for entrepreneurs to work with online culinary application service companies whose aim is to make it easier for consumers to buy food online. People who use this marketing and branding strategy also find it helpful because they don't need to leave the house to buy food, by using an application on their gadget the food will be delivered by an online motorcycle taxi driver (Ojol). Still because of the pandemic, many workers got laid off so many of them switch to opening a business, and most of the business they do is to open a contemporary culinary business. From the many culinary businesses that have sprung up, it also indirectly fosters the interest of entrepreneurs to open culinary businesses. The research method in this study used a qualitative descriptive with reference to the theory of Hierarchy Effect Models using the AIDA model as a stage of assistance in marketing targets to consumers. The source of the research data above was taken by using primary data (interviews and documentation). While the purpose of this study was to analyze the effect of the "Digital Branding" Strategy on food trends businesses in order to foster creativity and interest of Entrepreneurs in opening a culinary business or business opportunity, especially during the pandemic.
ANALISIS MANAJEMEN KEPEMIMPINAN DALAM MENINGKATKAN KINERJA GURU DI SEKOLAH Akhmad Ramli; Ahmad Fahrudin; Albertus Hengka Nove; RD. D Lokita Pramesti Dewi; Isrohmawati Isrohmawati; Reza Saeful Rachman
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.23616

Abstract

Penelitian ini bertujuan untuk menganalisis peran manajemen kepemimpinan dalam meningkatkan kinerja guru di sekolah melalui metode studi literatur. Dengan merinci konsep manajemen kepemimpinan, faktor-faktor yang memengaruhi kinerja guru, dan strategi manajemen kepemimpinan yang efektif, penelitian ini memberikan wawasan mendalam tentang bagaimana kepemimpinan dapat menjadi katalisator peningkatan kualitas pendidikan. Temuan menunjukkan bahwa komunikasi yang baik, pengembangan kompetensi, dan pembangunan budaya organisasi positif adalah aspek kunci yang dapat meningkatkan kinerja guru. Faktor-faktor seperti dukungan administratif, motivasi intrinsik, dan kondisi lingkungan kerja juga memiliki peran penting. Dalam konteks ini, kinerja guru yang optimal diidentifikasi sebagai faktor yang berdampak langsung pada hasil belajar siswa. Implikasi penelitian ini mencakup rekomendasi untuk pengembangan kebijakan dan praktek manajemen kepemimpinan di sekolah, dengan menekankan perlunya perluasan program pengembangan profesional dan penguatan sistem dukungan administratif.
Co-Authors Ahmad Fahrudin Akhmad Ramli Albertus Hengka Nove Isrohmawati Isrohmawati Jamalullail Jamalullail Rachman, Reza Saeful