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All Journal Jurnal Kewarganegaraan Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital
Yulpa Rabeta
Universitas Bina Insan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Product Quality, Brand Image dan Brand Trust Terhadap Customer Satisfaction Pengguna SIM Card Telkomsel Kota Lubuklinggau Sarifa Nurlael; Ronal Aprianto; Yulpa Rabeta; Suwarno Suwarno; Indrawati Mara Kesuma
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3969

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek dan kepercayaan merek terhadap kepuasan pelanggan pengguna kartu SIM Telkomsel di kota Lubuklinggau. Dalam penelitian ini pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 80 responden pelanggan Telkomsel di kota Lubuklinggau dengan menggunakan metode incidental sampling untuk mengetahui tanggapan responden terhadap variabel yang ada. Analisis dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) berbasis partial least squares (PLS). Hasil analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan sim telkomsel, citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan sim telkomsel. Dan variabel kepercayaan merek berpengaruh positif dan signifikan terhadap kepuasan peIanggan kartu SIM TelkomseI.Kata Kunci: Kualitas Produk, Citra Merek, Kepercayaan Merek, Kepuasan Pelanggan
The Influence Of Perception Of Convenience, Perception Of Risk And Financial Technology On Interest In Using Paylater Among Students Niken Tiya Rahmadan; Yulpa Rabeta
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11020

Abstract

This study aims to examine the influence of Perceived Ease of Use, Perceived Risk, and Financial Technology on the intention to use PayLater services among university students in Lubuklinggau. The population included students from universities in Lubuk Linggau city, with a sample of 100 respondents selected using purposive sampling. Data were analyzed using Partial Least Square (PLS) with SmartPLS to test the relationships among constructs, allowing for both partial and simultaneous effect assessments. The results indicate that Perceived Ease of Use and Perceived Risk do not have a significant direct effect on the intention to use PayLater, whereas Financial Technology has a strong positive and significant effect with a path coefficient of 0.830 and T-statistic of 8.084. Simultaneously, the three independent variables significantly influence the intention to use PayLater, with a coefficient of 0.364 and P-Value of 0.000. The R-Square value of 0.456 suggests that 45.6% of the variance in usage intention is explained by the model, while the remaining is influenced by other external factors. Further analysis highlights the importance of financial literacy, prior platform experience, social factors, hedonic motivation, and perceived behavioral control as contextual determinants of PayLater adoption decisions. In conclusion, financial technology innovation emerges as the dominant factor driving PayLater usage intention, while Perceived Ease of Use and Perceived Risk require mediation or moderation approaches to fully understand their influence, providing practical implications for platform development and user education.
The Effect Of Capital Structure And Dividend Policy On Firm Value With Profitability As A Moderating Variable In Property And Real Estate Companies Triyanita Triyanita; Herman Paleni; Yulpa Rabeta
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11017

Abstract

This study aims to analyze the effect of capital structure and dividend policy on firm value, as well as to examine the role of profitability as a moderating variable. This research employs a quantitative approach using secondary data in the form of corporate financial statements obtained from the Indonesia Stock Exchange. The analytical method used is panel data regression, with model selection conducted through the Chow test, Hausman test, and Lagrange Multiplier (LM) test, resulting in the Random Effect Model (REM) as the most appropriate model. Hypothesis testing is carried out using the t-test, F-test, coefficient of determination (R²), and Moderated Regression Analysis (MRA). The results indicate that partially, capital structure does not have a significant effect on firm value, while dividend policy has a significant effect on firm value. Simultaneously, capital structure and dividend policy do not have a significant effect on firm value. The low coefficient of determination suggests that other factors outside the model influence firm value. Furthermore, the moderation test results show that profitability is not able to moderate the effect of capital structure and dividend policy on firm value. These findings support the Pecking Order Theory, which states that firms tend to rely more on internal financing sources, as well as the Signalling Theory, which explains that dividend policy can serve as a positive signal to investors. However, the effectiveness of financial policies in increasing firm value largely depends on contextual factors and firm characteristics. Therefore, future research is recommended to include additional variables and apply more comprehensive methodological approaches.
Co-Authors Indrawati Mara Kesuma Niken Tiya Rahmadan Paleni, Herman Ronal Aprianto Sarifa Nurlael Suwarno Suwarno Triyanita Triyanita